Hi, I’m
Jennifer Lioen
Lexington,NC
Summary
Versatile Digital Marketing Manager with 14 years of experience designing, writing, and developing successful Digital Marketing Campaigns through multiple channels. Recognized for soaking up new stuff like a sponge, seamlessly rolling with the punches, and snatching up new skills like they're free snacks at a party – no hesitation, just a good time!
Overview
14
years of professional experience
Work History
National Wholesale Co. Inc.
Digital Marketing Manager
06.2023 - 02.2024
National Wholesale Co. Inc.
Web Designer
10.2009 - 06.2023
National
Email Marketing Management
Job overview
- Independently creates, schedules, and optimizes daily email campaigns
- Produced visually stunning email creatives that captivated audiences and supported branding efforts.
- Boosted open and click through rates, developing engaging subject lines, calls-to-action and visually appealing templates.
- Managed triggered email campaigns, including creation of workflows and emails such as abandoned cart series, abandoned browser, customer birthday, customer anniversary, and new-customer campaigns
- Managed and creates customer lists and applies strategic segmentation to refine audiences and deliver targeted communications, increasing email revenue.
- Analyzed campaign performance data to identify trends and make data-driven optimizations for future initiatives.
National
Website Content Management
Job overview
- Creates and manages on-brand CMS content for homepage, landing pages, product displays, and digital catalogs; including both copy and creative elements
- Target objectives include promoting industry-vital seasonality, new arrivals, and promotional content, optimizing user experience and driving engagement
- Implement strategies to align online visuals with brand guidelines and marketing objectives, contributing to consistent and attractive digital storefronts.
- Approved, reviewed and edited content flowing to website.
- Create and manage Web Content Calendars
National
Amazon Storefront Management
Job overview
- Creates and manages all content in Amazon Storefront
- Includes creating A+ and Brand Content for brand and 100's of products.
National
Photography Studio Manager & Product Stylist
Job overview
- Creates concepts for fashion outfits and product collections
- Works with professional photographer and stylists to execute concepts in an in-house studio
- Includes creative flat lays, hanging, and form shots.
National
Photo Editor & Retoucher
Job overview
- Edits model and product photography in Adobe Photoshop
- Tasks often include removing backgrounds, replacing backgrounds, correcting blemishes, color correction, removing unwanted items from scenes, and fulfilling other various editing requests.
National
Print & Catalog Designer
Job overview
- Creates 64-76 page catalogs for print
- Includes graphic creative, designing layouts, writing headlines and call outs to maximize catalog revenue
- Print work also includes creating flyers, package inserts, direct mail pieces, and other marketing and advertising material.
National
Social Media Management
Job overview
- Creates videos, gifs, copy and imagery usable for posts and ads across multiple social media channels (including Facebook, YouTube, Pinterest, Instagram and Twitter)
- Schedules posts and ads via Meta and Later platforms.
Education
Davidson County Community CollegeLexington, NC
Associates Degree from Computer Programming
12.2002
Skills
- Mastery of Adobe Creative Suite
- Email Design
- Social Media Marketing
- MS Office Suite
- Google Analytics
- Digital graphics
- Image Editing
- Shopify and Magento
- Email Marketing Management (Dot Digital)
- Adaptability and Flexibility
- Creative and Innovative
Timeline
Digital Marketing Manager
National Wholesale Co. Inc.
06.2023 - 02.2024
Web Designer
National Wholesale Co. Inc.
10.2009 - 06.2023
Email Marketing Management
National
Website Content Management
National
Amazon Storefront Management
National
Photography Studio Manager & Product Stylist
National
Photo Editor & Retoucher
National
Print & Catalog Designer
National
Social Media Management
National
Davidson County Community College
Associates Degree from Computer Programming