Summary
Overview
Work History
Education
Skills
Certification
Timeline
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Jennifer Marx

Havre de Grace,MD

Summary

Dynamic professional with a proven track record at Giant Food, excelling in CRM integration and strategic planning. Spearheaded a digital loyalty program, enhancing customer engagement and contributing to a $3M+ loyalty budget. Known for exceptional analytical thinking and communication skills, adept at fostering team collaboration and driving revenue growth through data-driven marketing strategies.

Overview

24
24
years of professional experience
1
1
Certification

Work History

Loyalty & CRM Manager

Giant Food
01.2018 - Current
  • Increase customer satisfaction by managing personalized CRM strategy, execution and results for better communication and engagement.
  • Analyze customer behavior to identify trends and optimize marketing strategies for increased revenue growth.
  • Established strong relationships with key stakeholders through regular communication promoting a customer-centric culture within the organization.
  • Deliver $3M+ annual loyalty budget through partnerships with vendors, category teams and sister brands.
  • Responsible for strategy, content and execution all of personalized communications.
  • Manage competitive activity from timing of entry into market through support execution and results in highly saturated grocery retail market.
  • Support internal capital investments to drive customer retention and acquisition.
  • Responsible for overall customer loyalty focused on customer segmentation and migration.
  • Collaborated to develop and execute new digital loyalty program.

Public Relations Event Specialist

Giant Food
03.2010 - 12.2017
  • Brainstormed and implemented creative event concepts and themes.
  • Responsible for the planning and execution of all corporate, store and community events with a focus on branding and bringing initiatives to life.
  • Led onsite execution of events, overseeing setup, breakdown, troubleshooting any issues as they arose while maintaining composure under pressure for a professional outcome every time.
  • Managed event logistics and operations.
  • Developed planning strategies while creating and maintaining best practices for budgets, project plans, event timelines, and presentations.
  • Cultivated strong relationships with community and business partners, fostering long-term support for events.
  • Oversaw partner relationships and sponsorships, including Ravens, Orioles and Monumental Sports.
  • Analyzed post-event feedback, implementing improvements based on insights gained for future success rates of the events organized.

Retail Store Management

Giant Food
10.2000 - 03.2010
  • Responsible for overall Front End operations inclusive of schedules and performance.
  • Managed total store operations in store manager's absence.
  • Maintained a clean and organized store appearance to enhance the overall shopping experience for customers.
  • Coached and trained employees for various roles, inclusive of how to handle complicated issues, and difficult customers.
  • CAO to maintain sales floor levels to meet customers needs and expectations.
  • Conducted mock audits to ensure proper protocol and procedures were taking place across the entire store.
  • Wrote schedules, made necessary adjustments to meet payroll budget and still run an effective and successful store.
  • Coached and promoted store associates to build the bench for the district and provide growth and advancement opportunities for staffers.

Education

Montgomery College
Rockville, MD

Skills

  • Customer relationship and Lifecycle Management
  • Email and direct mail marketing
  • Campaign management
  • Power BI, Spotfire and APEX
  • Data-driven decision making
  • Analytical thinking
  • Strategic planning
  • Problem-solving abilities
  • Excellent communication
  • Detail-oriented
  • Reliability
  • Teamwork and collaboration

Certification

Loyalty 360 Award Winner

Giant Presidential Award Winner

Timeline

Loyalty & CRM Manager

Giant Food
01.2018 - Current

Public Relations Event Specialist

Giant Food
03.2010 - 12.2017

Retail Store Management

Giant Food
10.2000 - 03.2010

Montgomery College

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Jennifer Marx