- Fashion Lover
- Avid Reader
- Enjoy hobbies that combine physical activity with outdoor exploration
- Running
- Photography
Jennifer McFarlane
DOYLESTOWN,PA
Summary
Dynamic Media Director with a proven track record at Harmelin Media, where I spearheaded the development of comprehensive media strategies, significantly enhancing brand awareness. Expert in media buying and strategic planning, I excel in fostering team leadership and collaboration. Achieved optimal advertising budget utilization and led successful training initiatives, demonstrating both reliability and professionalism.
Overview
20
20
years of professional experience
Work History
Media Director
Harmelin Media
07.2004 - Current
- Increased brand awareness by developing and executing comprehensive media strategies.
- Negotiated rates with media sales companies.
- Streamlined internal processes for increased efficiency in campaign management and reporting efforts.
- Collaborated with cross-functional teams to develop fully integrated marketing plans that aligned with overall business objectives.
- Optimized advertising budgets with strategic media planning and buying techniques.
- Bought advertising space on TV, Radio, streaming, outdoor, newspapers and magazines.
- Led training initiatives for junior team members, ensuring continued professional development within the organization''s media department.
Education
Bachelor of Arts - Telecommunications
Pennsylvania State University
University Park, PA05-2004
Skills
- Strategic plan development
- Collaborative
- Media partnerships
- Reliability
- Team Leadership
- Professionalism
- Media Buying
Interests
Timeline
Media Director
Harmelin Media
07.2004 - Current
Bachelor of Arts - Telecommunications
Pennsylvania State University
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