Jennifer McMahon

Responsible for the concept of all visual aspects of a project, including the style, aesthetic, and execution. Media types included national campaigns that were broadcast and digital with a focus on social media marketing.

• Led creative team in developing innovative visual concepts for brand campaigns.
• Managed multiple projects simultaneously to ensure timely delivery and client satisfaction.
• Collaborated with cross-functional teams for cohesive marketing strategies and stronger brand presence.
• Improved client engagement by delivering compelling visual presentations.
• Analyzed market trends to align design strategies with current consumer preferences.
• Mentored junior designers to foster professional growth and enhance team capabilities.
• Oversaw production process to maintain quality standards and meet client expectations.
• Implemented design software updates to streamline workflow and improve efficiency.
• Adapted design strategies to meet diverse client needs and industry standards.
• Led brainstorming sessions to generate fresh ideas and creative solutions.
• Balanced artistic vision with business objectives by integrating data-driven insights into the creative process.
• Increased social media engagement by designing eye-catching graphics tailored to specific platforms and audiences.
• Contributed to creative process through original ideas and inspiration.
• Implemented artistic vision to give art purpose and meaning.

Clients included: Hi-Chew, IZZE, Tropicana, SeaWorld, Change the Ref, John F. Kennedy Presidential Library and Museum

• Developed original content for diverse platforms, engaging wide audience.
• Enhanced brand visibility by creating compelling multimedia content.
• Collaborated with marketing teams to ensure consistent messaging and tone.
• Managed social media accounts to increase follower engagement and retention.

• Created motion graphics to enhance visual storytelling for a variety of media platforms.
• Designed animations and graphics to capture audience attention and communicate complex ideas.
• Improved brand appeal by crafting engaging and dynamic motion design assets.
• Collaborated with creative teams to produce high-quality animations for marketing campaigns.

Clients Included: Jet Blue, U.S. Cellular, Fage, Edgewell, Earnest and Young, Google, Nickelodeon, Netflix, Nuveen, Royal Caribbean, American Greetings, Etrade, Acura

• Enhanced brand visibility by designing eye-catching motion graphics for marketing campaigns.
• Provided accurate project timeframes and deadlines for every aspect of animation creation.
• Shared fresh design perspectives and received constructive feedback from colleagues.

Clients included: Jet Blue, U.S. Cellular, Fage, Edgewell, Earnest and Young, Google, Nickelodeon, Netflix, Nuveen, Royal Caribbean, American Greetings, Etrade, Acura

• Developed captivating title sequences for video productions, enhancing viewer engagement and retention rates.
• Elevated the visual impact of video content by incorporating skillfully designed motion graphics, resulting in increased viewer engagement and shareability.
• Implemented quality control measures by conducting thorough reviews of animated assets before final submission, ensuring error-free deliverables.

• Enhanced character animation quality by implementing advanced rigging techniques and refining keyframe animations.
• Streamlined animation production pipeline, resulting in increased efficiency and reduced project completion time.
• Mentored junior animators, fostering a culture of continuous learning and professional growth.
• Actively contributed brainstorming sessions concept development phases offering creative ideas that shaped overall project direction and narrative.
• Developed detailed storyboards to effectively communicate complex animation sequences to team members.
• Assisted in creating pre-visualization materials for pitching new projects, securing funding and client approval.
• Developed custom scripts and plugins that streamlined repetitive tasks, increasing productivity across the team.

Clients included: Adult Swim, Jay Peak, Ruffles, Sup Pop Records, Origin Design

• Delivered edits on time for reviews and final delivery.
• Organized and worked with raw footage from multiple cameras and sources.
• Delivered edits with multiple camera angle choices, titles, graphics, audio, and special effects.
• Conceived, crafted and executed dynamic video edits to captivate target audiences and accomplish project objectives.

Clients Included: Stop n’ Shop, Dunkin', Blue Cross Blue Shield, Truth Campaign