Jennifer Miguel
Bay Point,Ca
Summary
Goal-oriented manager with distinguished experience in healthcare industries, customer service and proven leadership abilities. Expert in increasing productivity and customer satisfaction while driving revenue and sales. Committed to streamlining procedures while optimizing employee talent.
Overview
12
12
years of professional experience
Work History
VP of Sales and Business Development
Rockport Healthcare Services
Bay Area, CA
10.2025 - Current
- Continually evaluated marketplace trends and oversaw gathering of competitive intelligence within markets and across service lines.
- Created strategic service roadmaps for new initiatives.
- Developed corporate relationships and worked with industry thought leaders to expand public relations.
- Developed overall marketing strategy and support implementation across marketing/admissions departments.
- Plan and execute marketing events
- Risk management readmit teams with major hospital networks to reduce readmissions and length of stays with positive outcomes..
- Design and execution of all marketing materials, media platforms, online marketing, and all direct marketing over-site.
Regional Director of Business Development
Buena Vista Healthcare
03.2023 - 09.2025
- Maintains and/or improves upon the occupancy level and revenue production of the skilled nursing facilities in accordance with the marketing and business plans.
- Plans, coordinates, and implements monthly prospect and/or referral source activities and events. Partners with the marketing team to develop and execute marketing plans and achieve community occupancy goals.
- Supervises the activities of the Marketing Coordinator(s) and/or Admissions Coordinator to achieve the desired results of the community marketing and business plans.
- Researches and provides recommendations for content and delivery of brochures, flyers, press releases, and other forms of media that promote community services.
- Supervises the activities of at least two FTEs, Marketing Coordinator(s) and/or Sales Counselor(s), to achieve the desired results of the community marketing and business plans.
Director of Business Development
McClure Post Acute and Medical Hill Healthcare
12.2016 - 09.2022
- Oversee Post-Acute Care business development and admissions over-site. Managing Acute care hospital community relations, encompassing Physicians, Case Management and Care Team Directors to assist the acute care industry with increasing revenue, marketing initiatives, material designs and all online media marketing management. Innovative solutions in. care management in acute and post acute settings, reducing readmission risk and length of stay. Collaborative efforts between all providers to create a “circle of care” that provides increasing success of reducing readmissions and overall revenue of 1.5 million dollars a month
- All community relations initiatives, regional marketing , collaborative marketing with hospitals and post acute networks.
- Risk management readmit teams with major hospital networks to reduce readmissions and length of stays with positive outcomes.
- Revenue tracking, increase revenue reimbursements and a track of inbound referrals and referral sources.
- Design and execution of all marketing materials, media platforms, online marketing, and all direct marketing over-site.
- Plan and execute marketing events
Director of Business Development
San Pablo Healthcare and Wellness
03.2014 - 06.2016
- Collaborate with the Regional Director to set business development strategy. Identify, explore and evaluate new business opportunities and potential strategic partners related to skilled nursing facilities. Provide barriers, forecasts, reporting and analysis to higher management.
- Effectively interface with Core senior management, internal colleagues throughout the company and external business contacts as an inspirational leader for the brand. Prepare presentations for in-service on a regular basis which are capable of selling and supporting the business.
- Seek to improve business development processes and communication of relevant information to both internal and external colleagues.
- Prepare and post jobs to appropriate job boards. Screen candidate’s resumes and job applications.
- Conduct interviews to narrow down who is perfect for the position that has been posted. Assess applicants’ relevant knowledge, skill, experience and aptitudes.
- Act as a point of contact and build candidate relationships during the selection process.
Education
Associate of Science - Computer Science
Heald College
CA06-2000
Skills
- Technical Skills
- Microsoft office
- Microsoft word
- Healthcare Platform
- Point Click Care
- Referral systems
- Data Tracking
- Direct Marketing/Community Relations
- Relationship Building
- Business Development
- Contract Development
- Risk Assessment
- Strategic Planning
Awards
Top 5 Market Producer, Providence Healthcare, Top Revenue Gain, McClure Post Acute 2018-2021, Top Revenue Gain, Medical Hill Healthcare
Timeline
VP of Sales and Business Development
Rockport Healthcare Services
10.2025 - Current
Regional Director of Business Development
Buena Vista Healthcare
03.2023 - 09.2025
Director of Business Development
McClure Post Acute and Medical Hill Healthcare
12.2016 - 09.2022
Director of Business Development
San Pablo Healthcare and Wellness
03.2014 - 06.2016
Associate of Science - Computer Science
Heald College