JENNIFER MILLARD
Georgetown,Kentucky
Summary
Strategic and results-driven Marketing Manager with 15 years of experience in brand development, local marketing, and event strategy. Proven ability to drive brand awareness, store traffic, and customer engagement through high-impact marketing initiatives. Adept at collaborating cross-functionally with internal and external stakeholders, including sales teams, store planning, media, and agency partners. Experienced in developing and executing field marketing strategies aligned with overall brand vision and growth targets. A creative and data-driven leader with a focus on optimizing ROI and maximizing the impact of marketing programs, particularly in retail and telecom sectors.
Overview
16
16
years of professional experience
Work History
Senior Marketing Manager, Boost Mobile Marketing Team
DISH WIRELESS
07.2022 - Current
- Led the development and execution of regional marketing strategies for Boost Mobile, driving brand awareness and customer engagement through local and national initiatives
- Collaborated with internal teams, including store planning, media, and brand teams, to design campaigns that increased foot traffic and brand consideration
- Managed a team of marketing professionals, fostering collaboration and innovation to meet growth targets
- Developed and executed targeted experiential marketing campaigns that increased in-store visits by 49% in 2022
- Optimized marketing budgets and vendor relationships, reducing agency fees by 58% while improving campaign efficiency
- Provided oversight and strategic direction for field marketing activities, ensuring alignment with brand vision and ROI objectives
Regional Marketing Manager, Boost Mobile Marketing Team
DISH WIRELESS
07.2020 - 07.2022
- Spearheaded the execution of localized marketing strategies across the eastern U.S., leading a team to drive sales growth and brand recognition
- Partnered closely with cross-functional teams to identify market trends, consumer insights, and growth opportunities, implementing successful marketing campaigns that increased dealer activity by 65% month-over-month
- Managed local marketing budgets, ensuring efficient resource allocation to maximize impact
- Engaged with local communities through strategic event sponsorships and partnerships, including store openings, customer events, and local sponsorships to drive customer consideration and traffic
Local Marketing Specialist
Sprint Nextel / Dish Wireless
07.2008 - 07.2020
- Implemented marketing strategies focused on driving brand awareness and customer acquisition across KY, MI, OH, and IN
- Developed educational content, executed co-op programs, and managed local marketing budgets to meet sales targets
- Fostered relationships with store owners, dealers, and internal teams to ensure the successful execution of campaigns and marketing initiatives
Education
Business & Communications
Midway University
Midway, KYSkills
- Field Marketing Strategy Development
- Brand Awareness Campaigns
- Cross-Functional Collaboration
- Event Marketing and Community Engagement
- Budget Management and Forecasting
- Team Leadership & Development
- Data-Driven Decision Making and Optimization
- Stakeholder Relationship Building
- Local and national marketing initiatives
- Retail & Telecom Marketing Experience
- Agency and Vendor Management
- Consumer Insights and Market Trends
- Budget oversight
- Customer acquisition management
Accomplishments
Recognized with the Distinguished Service Award and Marketing Retail Wireless Rockstars award for outstanding performance.
Volunteer Experience
Kentucky Farm Bureau, Chair of Media & Public Relations Board, 01/01/06, Present, Directs media and public relations activities for special events, ensuring successful community engagement.
Timeline
Senior Marketing Manager, Boost Mobile Marketing Team
DISH WIRELESS
07.2022 - Current
Regional Marketing Manager, Boost Mobile Marketing Team
DISH WIRELESS
07.2020 - 07.2022
Local Marketing Specialist
Sprint Nextel / Dish Wireless
07.2008 - 07.2020
Business & Communications
Midway University
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