JENNIFER OLSEN
Shrewsbury,USA
Summary
Experienced professional with over seven years of experience in E-Commerce and Digital Marketing, specializing in Digital Advertising, Web Design, and Retail Support. Proven track record of driving online sales and enhancing brand visibility through innovative marketing strategies and user-centric design. Skilled in leveraging data analytics to optimize campaigns and improve customer engagement. Committed to delivering exceptional results in fast-paced environments while staying ahead of industry trends.
Overview
7
7
years of professional experience
Work History
Ecommerce Content Specialist, Web Merchandising
J.JILL
Quincy, MA
08.2016 - 12.2017
- Company Overview: Omnichannel premier retailer and women’s apparel brand which represents a relaxed and inspired style that reflects comfort and confidence.
- Executed site content and promotional updates on J.Jill’s website and mobile site including product assortments and multiple promotions.
- Daily site QA for each promotional update, including each monthly refresh; including link testing, promo codes, image ALT tags and responsiveness.
- Worked with Creative, Photography and Merchandising teams to effectively launch FAR released content and assets for monthly web refreshes.
- Integral member of J.Jill’s new website (IBM Websphere) including improvements of must-have features, design ideas of third party pages and in-depth UAT testing once the website was built prior to launch.
- Audited the site for merchandising opportunities, pricing and product description accuracy.
- Participated in weekly ecommerce meetings to analyze customer buying patterns, traffic trends, merchandising issues, email opens/click thru results and to identify future opportunities based on analytical observation.
- Set up A/B testing and provided insight on various shopping experiences including different versions of the site that were tested, length of promotions and navigational changes that were used as opportunities to improve site conversion rate.
- Worked closely with Store Communications to message all announcements and special promotions including new store openings, store closures and J.Jill’s participation in targeted store locations.
- Helped drive direct sales by optimizing product keywords in order to maximize products returning in customer searches.
- Helped drive reporting of top internal and null searches to Merchandisers.
Marketing Implementation Specialist
PROPEL MARKETING/THRIVEHIVE (Operates as LocaliQ/USA Today)
Quincy, MA
02.2013 - 08.2016
- Company Overview: Provides digital marketing solutions for small to medium sized businesses including web design, SEO, SEM, display advertising, direct email, retargeting and mobile design.
- Designed Propel products including responsive websites, mobile sites, landing pages, direct email campaigns, call tracking/proxy sites and reputation monitoring.
- Responsive design website builds, up to 30-page, using industry standards, SEO and Google Analytics best practices, and HTML/CSS. Designed for user experience and site optimization.
- Tracked and evaluated trends in website development, design and delivery.
- Continuously tested/QA on proxy sites, web and mobile sites and landing pages for link accuracy, responsive design on all mobile platforms. Implemented SEO and ALT meta tags to ensure format meets industry standards.
- Created, scheduled and deployed emails through our third-party provider. Implement retargeting pixels within the HTML code and implemented UTM tracking parameters.
- Worked cross-functionally with Client Services, IT, Analytics, SEO/SEM teams and Copywriting to ensure seamless delivery of all campaigns through QA process and within expected turnaround times.
- Troubleshooted coding, design, and cross-browser issues.
- Partnered with Development/Engineering for site enhancement, improvements and template layout design ideas.
Account Coordinator
UCG MARKETING
Boston, MA
01.2012 - 12.2012
- Company Overview: Experiential marketing agency specializing in national mobile tours, retail & in-store promotions, sampling campaigns and PR stunts resulting in brand impressions and brand relationships.
- Developed, executed, and managed national and local marketing campaign logistics & budgets, including mobile marketing tours, sampling programs and marketing events on behalf of clients.
- Executed high profile program launches for Malibu Rum, BET Networks and Advanced Micro Devices.
- Organized campaign logistics for multiple events, negotiated site fees, created ROI measurement tools and hired staffing needs in market including the market tour for BET’s Next Big Music Star.
Consumer Engagement Account Representative
BUYWITHME.COM (Acquired by Gilt Groupe)
Boston, MA
01.2011 - 11.2011
- Company Overview: Premier E-commerce social shopping network that allows consumers to leverage group buying power to get large discounts with local merchants in 14 markets nationwide.
- Obtained and evaluated relevant information to handle inquiries and complaints from merchants and consumers. Identified customer preferences which were used to make improvements on the website and other areas of the company.
- Documented and reported on trends from consumer inquires and alerted appropriate Account Managers and Market Strategists for future deals.
- Recommended process improvements by analyzing and interpreting data to enhanced site performance.
- Acted as a liaison between the customer and internal departments at BuyWithMe regarding any shipping, technical, or merchant issues.
- Responsible for processing and submitting customer chargebacks with banks and credit card companies and resolving discrepancies.
Education
Bachelor of Science - Sport and Recreation Management
TEMPLE UNIVERSITY
Philadelphia, PASkills
- Excel
- PowerPoint
- HTML/CSS
- Google Analytics
- Salesforce
- Klaviyo
- Monetate
- Narvar
Timeline
Ecommerce Content Specialist, Web Merchandising
J.JILL
08.2016 - 12.2017
Marketing Implementation Specialist
PROPEL MARKETING/THRIVEHIVE (Operates as LocaliQ/USA Today)
02.2013 - 08.2016
Account Coordinator
UCG MARKETING
01.2012 - 12.2012
Consumer Engagement Account Representative
BUYWITHME.COM (Acquired by Gilt Groupe)
01.2011 - 11.2011
Bachelor of Science - Sport and Recreation Management
TEMPLE UNIVERSITY