Jennifer Rossi
Harrison,NJ
Summary
Digital communications and email marketing specialist focused on scalable campaigns, UX-driven content strategy, and data-informed engagement across university-wide platforms serving 15,000+ stakeholders.
Overview
9
9
years of professional experience
Work History
Digital Communications Specialist
Seton Hall University
South Orange, NJ
08.2020 - Current
- Lead integrated digital marketing and communications across email, social media, and web channels, supporting institutional branding and engagement for 15,000+ students, faculty, and staff.
- Plan, execute, and optimize 20–40 monthly email campaigns across 25+ departments using MyEmma, leveraging audience segmentation to improve targeting and engagement.
- Translate institutional priorities into coordinated multi-channel content strategies, ensuring consistent messaging across email, social media, and web platforms.
- Manage end-to-end email campaign production, including audience strategy, creative execution, deployment, and performance analysis for executive, academic, and crisis communications.
- Develop and maintain segmented audience databases (100K+ records) using Banner integration to improve targeting, personalization, and campaign effectiveness.
- Generate monthly performance reports in Excel, analyzing engagement metrics (open rates, click-through rates) to inform optimization strategies and improve campaign outcomes.
- Support cross-functional campaigns in collaboration with PR, Media Relations, IT, and campus partners to align messaging and execution across initiatives.
- Support social media marketing using Sprout Social for content scheduling, engagement tracking, and performance reporting.
- Provide CMS training and support for Modern Campus platform, contributing to a 5-month university-wide migration and improved content management workflows.
- Spearheaded a self-service email initiative by training 50+ faculty and staff on MyEmma, increasing communication efficiency and reducing centralized workload.
- Supervise and mentor two Graduate Assistants and four undergraduate student workers annually, providing training in digital tools, content strategy, and campaign execution.
Communications Specialist
Montclair State University
Montclair, NJ
09.2018 - 08.2020
- Create digital communications to send to a network of over 150,000 alumni. Highlights include: monthly newsletter, bi-weekly events listing, and daily event communications.
- Work with University Communications team to create and develop content for the Montclair magazine.
- Develop, curate and manage engaging social media content for Instagram, Twitter, Facebook and LinkedIn accounts.
- Utilize Falcon.io’s analytics and measuring tools to track social media performance for monthly reports. Tracked an increase in followers by as much as 5% on Facebook, %15 on Twitter, and 30% on Instagram.
- Manage and monitor alumni website, while creating appropriate website content aligned to the organization’s strategy.
Marketing Assistant Intern
Theorem
Chatham, NJ
05.2017 - 08.2017
- Created and managed social media content; tracked an increase in social media traffic by 20% and increased followers by as much as 40%.
- Utilized SugarCRM to developed targeted lists for marketing campaigns.
- Assisted the Marketing team with the coordination and execution of global dinner events held in France, Germany, and Italy.
Education
Bachelor of Arts - Communications Studies And Public Relations
Montclair State University
Montclair, NJ05-2017
Skills
- Digital Marketing & Campaign Management
- Email Marketing & CRM Platforms
- Data & Analytics
- Content Strategy & Communications
- Digital & Web Platforms
- Leadership & Collaboration
Timeline
Digital Communications Specialist
Seton Hall University
08.2020 - Current
Communications Specialist
Montclair State University
09.2018 - 08.2020
Marketing Assistant Intern
Theorem
05.2017 - 08.2017
Bachelor of Arts - Communications Studies And Public Relations
Montclair State University
Software & Platforms
- Microsoft Office Suite
- MyEmma
- iContact
- Modern Campus
- Slate
- Formstack (Intellistack)
- Adobe Suite (Photoshop, DreamWeaver, InDesign)
- Sprout Social
- Raisers Edge NXT
- Google Ads/ Google Analytics
- Falcon.IO
- WordPress