Jennifer Schroeder
East Lansing,MI
Summary
Dynamic Senior Sales Executive with a proven track record at Wilx News 10, excelling in sales development and client relationship management. Successfully drove strategic initiatives that enhanced market penetration and fostered loyalty, resulting in significant repeat business. Expert in negotiation and digital marketing strategies, optimizing engagement through tailored campaigns.
Overview
41
41
years of professional experience
Work History
Senior Sales Executive
Wilx News 10
02.2019 - Current
- Drove strategic sales initiatives to enhance market penetration and customer engagement.
- Developed and implemented tailored sales strategies aligned with company objectives.
- Analyzed market trends to identify new business opportunities and inform decision-making processes.
- Cultivated relationships with key clients, leading to increased loyalty and repeat business.
Digital Media Specialist
Wilx News 10
02.2011 - 02.2019
- Developed and implemented digital marketing strategies to enhance brand visibility across multiple platforms.
- Analyzed digital campaign performance metrics to optimize future initiatives and improve engagement rates.
- Supported Sales staff with implementation, creative design and digital analysis and reporting.
- Oversaw email marketing campaigns, segmenting audiences for personalized messaging that drives conversions.
Event Assistant
State of Michigan
06.2007 - 01.2011
- Coordinated logistics for events, ensuring seamless execution of schedules and vendor arrangements.
- Assisted in developing event themes and concepts, enhancing overall attendee experience.
- Managed on-site operations during events, troubleshooting issues to maintain operational flow.
- Supported marketing efforts by creating promotional materials and managing social media outreach.
Photographer
Self Employed
06.1984 - 05.1998
- Captured high-quality images for diverse clients, enhancing brand visibility and customer engagement.
- Developed creative concepts for photo shoots, aligning with client vision and industry trends.
- Coordinated with clients to determine photography needs, ensuring satisfaction and repeat business.
- Managed post-production processes, utilizing advanced editing software to deliver polished final products.
- Established strong relationships with vendors and suppliers to enhance resource availability for shoots.
Education
Associate of Arts - General
Lansing Community College
Lansing, MI05-1984
Skills
- Sales development
- Client relationship management
- Negotiation expertise
- Relationship selling
Timeline
Senior Sales Executive
Wilx News 10
02.2019 - Current
Digital Media Specialist
Wilx News 10
02.2011 - 02.2019
Event Assistant
State of Michigan
06.2007 - 01.2011
Photographer
Self Employed
06.1984 - 05.1998
Associate of Arts - General
Lansing Community College