Jennifer SONG

• Built a bilingual parenting and lifestyle channel from the ground up, reaching over 10,000 organic followers, and consistently generating high engagement within four months.
• Managed end-to-end content operations, including topic research, script planning, scheduling, production, and performance tracking.
• Communicated with viewers and parents on a daily basis, gathering feedback, and adjusting content strategy to better address audience needs.
• Developed clear, empathetic messaging that improved interaction rates and strengthened trust with the community.
• Coordinated with brand partners to plan and execute integrated campaigns, aligning storytelling with marketing goals and timelines.

• Co-founded a consulting and training business serving small to mid-size beauty salons, helping owners improve store performance and customer experience through tailored operational recommendations.
• Built and managed a dual-track model, combining business consulting with a training academy for nail technicians, makeup artists, and stylists, and supported job placement for graduates in partner salons.
• Worked closely with salon owners to understand operational challenges, provide actionable improvement plans, and maintain long-term client relationships through consistent communication.
• Oversaw daily operations, including instructor coordination, training schedules, student enrollment, and workflow development.
• Implemented process improvements that increased service consistency and client satisfaction by 30%.

• Independently managed salaries and benefits for approximately 700 employees, ensuring accuracy, compliance, and timely processing.
• Developed HR policies covering recruitment, compensation, performance incentives, team culture, and training requirements to support organizational needs.
• Designed and implemented an employee assessment and incentive system that clarified job responsibilities, workflows, performance targets, and development expectations.
• Improved HR management procedures, including post-production workflows, continuing education, evaluation standards, and reward mechanisms.
• Reduced front-line worker injury rates by 90% by establishing annual health and safety training for over 200 workers, and technical training for 30 entry-level engineers.

• Increased territory sales by 140% over three years by developing strong relationships with physicians and lab technicians across 15 hospitals.
• Achieved 90% customer satisfaction in annual surveys through consistent communication, attentive follow-up, and reliable service support.
• Organized 10+ industry seminars each year to improve brand visibility and product adoption.
• Supported new product launches by coordinating with technical teams, gathering client feedback, and assisting with implementation.
• Identified risks and growth opportunities by monitoring purchase patterns and maintaining regular contact with key accounts.

• Supported recruitment initiatives, organizing campus hiring events that attracted 30–50 candidates per session, and expanding partnerships with eight universities through their career centers.
• Assisted in developing internal HR procedures covering personnel management, legal compliance, employee welfare, and labor communication.
• Helped improve workplace operations with a focus on employee safety, well-being, and clear communication across departments.
• Coordinated bi-weekly cross-functional meetings with 10–12 participants, ensuring smooth information flow and timely follow-up on action items.