Summary
Overview
Work History
Education
Skills
Custom Section 1
Timeline
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Jennifer Todd

Panama City Beach,FL

Summary

I am a strategic marketing professional with expertise in content creation, brand storytelling, social media strategy, publishing, and communications. I excel at developing integrated marketing initiatives that strengthen brand awareness, engage target audiences, and drive measurable business growth. I'm passionate about creating meaningful customer experiences that build lasting relationships, fostering loyalty, increased engagement, and long-term profitability.

Overview

2027
2027
years of professional experience

Work History

Co-author, memoir

Self-employed
Panama City Beach, FL
2024 - Current
  • Work with a confidential subject to co-write a book explaining the journey of bliss, tragedy, and living through grief
  • Price publishing options, pitch the book to media outlets to gauge interest, and position the book for different audiences
  • Create a timeline for promoting, releasing, and marketing the book, to include a book tour
  • Manage a full social media campaign to include a social media calendar, SEO/keyword development, and compelling, sharable social content

Freelance Writer

Self-employed
Panama City Beach, Florida
2002 - Current
  • Collaborate with clients to understand their needs and deliver tailored content solutions
  • Research diverse topics to create engaging written and digital content for various audiences
  • Apply strong writing, editing, and proofreading abilities to each assignment to produce the best possible content
  • Secure artwork, graphics, and images to support and enhance content

Marketing Manager

Hohmann and Barnard
Hauppauge, New York
2018 - 2024

2018 - 2025 / Hauppauge, N.Y.

Performed a full scope of marketing and communication duties, including:

  • Social media strategy and content
  • Project management
  • Trade show exhibition management
  • White papers
  • Case studies
  • Fliers
  • Advertising copy
  • Sales support
  • Blogging
  • Trade show exhibition management
  • Event management
  • Website content
  • Website mapping and strategy
  • Intranet mapping and build
  • Editor of company newsletter

Executive Editor

Home Depot
Atlanta, GA
2016 - 2018
  • Editor and writer for Home Depot's magazine, Pro Construction Guide
  • Launched Pro Masonry Guide, a bimonthly, bilingual trade magazine for the masonry industry
  • Managed contract editors and designers for both publications
  • Managed scheduling and production of eNewsletters for both publications as well as websites and other ancillary editorial products

Digital Content and Social Media Specialist

MarketSource
Alpharetta, GA
2016 - 2016
  • Wrote, edited, and produced digital content for the B2B/Commercial Business Department, focused on creating compelling digital content and implementing integrated PR and marketing campaigns
  • Social media strategy, including quarterly content calendars, incorporation of analytics and audience engagement data, and brand building

Editor

Masonry Magazine
Atlanta, Georgia
2007 - 2016
  • Produced 12 issues/year targeting industry executives, architects, and engineers
  • Planned content and collaborated with sales to create an annual media kit and editorial calendar
  • Created monthly eNewsletters
  • Editor of weekly eBlasts
  • Coordinated photos, graphs, charts, and other support materials
  • Wrote articles for print, eNews, social media platforms, and website
  • Managed freelance writers
  • Attended national trade shows and industry meetings
  • Collaborated with and managed editorial and design staff

Senior Editor

Chicago Agent Magazine
Chicago, Illinois
2005 - 2007
  • Planned content and managed editors for bi-weekly trade magazines for realtors, Chicago Agent and Miami Agent
  • Strategized editorial calendars
  • Managed freelance writers and budgets
  • Worked with photographers, authored articles, and edited all copy

Editor

Medical Distribution Solutions
Atlanta, Georgia
2004 - 2005
  • Launched Georgia Physician magazine
  • Content strategy and direction
  • Coordinated photo shoots
  • Produced and managed all content
  • Managed writers

Sports Editor

SportingKid Publishing
Alpharetta, Georgia
2002 - 2004

Special Sections Editor, Writer

The Albany Herald
Albany, Georgia
1996 - 2002

Associate Editor

National Real Estate Investor Magazine
Atlanta, Georgia
1995 - 1996

Education

Bachelor of Arts - Journalism and Communications

The University of Georgia
Athens, Georgia
01-1995

Skills

  • Content creation
  • Social media management
  • Digital marketing
  • Research proficiency
  • Brand development
  • Editing and proofreading
  • Project management
  • Audience outreach
  • Newsletter production
  • Client relations
  • Team management
  • Project scheduling

Custom Section 1

LinkedIn Learning completed courses:

  • Understanding Generative AI
  • Project Management Simplified
  • Marketing Manager Growth
  • Marketing Plan Prowess
  • Essential New Skills in Marketing
  • Integrated Marketing Communications Strategies
  • Leading a Marketing Team
  • Become the Manager People Won't Leave
  • Unlock Your Team's Creativity
  • Marketing Copy that Sells
  • Setting Goals and Managing Performance
  • Digital Marketing Milestones
  • Mindful Meditations for Work and Life
  • Well-Being in the Workplace
  • Marketing Tips for Social Media
  • Cultivating a Growth Mindset
  • 10 Rules for Highly Effective Leadership
  • Understanding LEAN Principles
  • Your Time Management Style
  • D&I: Inclusive Language for Marketers
  • Presenting Digital Marketing Data
  • Top Habits of Successful Marketers
  • Supporting a Grieving Employee
  • Building Resilience
  • Keeping Positivity Flowing in the Workplace

Timeline

Co-author, memoir

Self-employed
2024 - Current

Freelance Writer

Self-employed
2002 - Current

Marketing Manager

Hohmann and Barnard
2018 - 2024

Executive Editor

Home Depot
2016 - 2018

Digital Content and Social Media Specialist

MarketSource
2016 - 2016

Editor

Masonry Magazine
2007 - 2016

Senior Editor

Chicago Agent Magazine
2005 - 2007

Editor

Medical Distribution Solutions
2004 - 2005

Sports Editor

SportingKid Publishing
2002 - 2004

Special Sections Editor, Writer

The Albany Herald
1996 - 2002

Associate Editor

National Real Estate Investor Magazine
1995 - 1996

Bachelor of Arts - Journalism and Communications

The University of Georgia
Jennifer Todd