JENNIFER VON WILLER
Washington,DC
Summary
Rapid and dynamic results-driven Marketing Manager with 8+ years of experience driving go-to-market strategy, product positioning, demand generation, and lifecycle marketing across B2B, healthcare, education, and technology sectors. Proven success leading cross-functional teams, managing direct reports, and executing data-driven, multi-channel marketing campaigns that increase revenue, engagement, and retention. Expertise in nonprofit and for-profit sectors, product launches, audience segmentation, marketing automation, paid media, and data analytics.
Overview
13
13
years of professional experience
Work History
Product Marketing Manager
SHRM
01.2022 - Current
- Lead product and audience marketing strategy for a portfolio reaching 340,000+ HR professionals, driving revenue growth and customer engagement
- Develop and execute go-to-market campaigns, lifecycle marketing programs, and audience segmentation strategies aligned with business objectives
- Manage and optimize email marketing programs using Salesforce and Marketo, contributing to $10M+ in attributed revenue
- Partner cross-functionally with product, sales, analytics, and creative teams to align product messaging, positioning, and campaign execution
- Execute paid and performance marketing initiatives across print, digital, and SMS channels, using Google Analytics to track KPIs and optimize ROI
- Co-developed a marketing operations automation workflow using Python and FileZilla, improving efficiency and campaign execution speed
Manager, Marketing Communications and Content
LEARNING TREE INTERNATIONAL
01.2021 - 01.2022
- Managed multi-channel marketing programs supporting 4+ B2B technology products, aligning messaging, content, and digital assets with product and sales goals
- Supervised and mentored two direct reports, managing performance, workload prioritization, and professional development
- Led development of product messaging, landing pages, and campaign assets to support lead generation and customer acquisition
- Partnered with sales leadership to improve sales enablement materials, including case studies and updated landing pages
- Spearheaded a sales and marketing alignment initiative that reduced client churn and improved retention during COVID-19
Manager, Professional Engagement
AMERICAN DIABETES ASSOCIATION
01.2019 - 01.2021
- Owned marketing strategy and execution for professional events, including content marketing, email campaigns, and social media programs
- Analyzed campaign performance using Google Analytics, Tag Manager, and Facebook Insights to optimize engagement and conversion rates
- Managed paid advertising programs (Google Ads, Facebook Ads, Twitter Ads) in partnership with external agencies
- Delivered integrated organic and paid campaigns, generating 2,000+ event registrations in under four months and $200K+ in fundraising revenue
- Drove 13,000+ annual conference event attendees through strategic paid media promotion and targeted outreach
Marketing Coordinator
NATIONAL COMMITTEE TO PRESERVE SOCIAL SECURITY AND MEDICARE
01.2017 - 01.2019
- Executed digital and direct mail fundraising campaigns, including email marketing, landing pages, and paid social advertising
- Tracked and analyzed campaign performance metrics to improve ROI, engagement, and conversion rates
- Supported advocacy and government relations initiatives through targeted communications campaigns
Enrollment Associate II
PEARSON
01.2013 - 01.2017
- Supported nationwide enrollment operations for K–12 virtual education programs, providing customer support and account management
- Conducted website QA testing to identify and resolve HTML/CSS issues prior to platform launches
- Produced data reports for internal stakeholders, ensuring accuracy in client-facing deliverables
Education
B.A. - Journalism
SUNY New Paltz
New Paltz, New YorkSkills
- Salesforce, Marketo, Luminate, Smartsheet, SharePoint, Content and Learning Management Systems, Netsuite, Python, HTML/CSS, Adobe Creative Suite and Adobe Experience Manager, Terminus, UTM Tracking, Microsoft Office, Video & Image Editing, LucidChart, Mondaycom, Asana, Jasper, ChatGPT, Microsoft CoPilot, and more
CORE COMPETENCIES
- Product Marketing Strategy
- Go-to-Market (GTM) Planning
- Product Positioning and Messaging
- Lifecycle and Audience Marketing
- Demand Generation
- Email Marketing (Salesforce, Marketo)
- Marketing Automation
- Paid Media and Performance Marketing
- Content Marketing and SEO
- Marketing Analytics (Google and Adobe Analytics)
- Cross-Functional Collaboration
- People Management and Team Leadership
Timeline
Product Marketing Manager
SHRM
01.2022 - Current
Manager, Marketing Communications and Content
LEARNING TREE INTERNATIONAL
01.2021 - 01.2022
Manager, Professional Engagement
AMERICAN DIABETES ASSOCIATION
01.2019 - 01.2021
Marketing Coordinator
NATIONAL COMMITTEE TO PRESERVE SOCIAL SECURITY AND MEDICARE
01.2017 - 01.2019
Enrollment Associate II
PEARSON
01.2013 - 01.2017
B.A. - Journalism
SUNY New Paltz