Summary
Overview
Work History
Education
Skills
Technical Skills
Projects
Timeline
Generic

Jennifer Wells

Baldwin,MD

Summary

Results-driven Marketing Manager at Jerry's Auto Group, adept at crafting impactful marketing strategies and managing digital campaigns. Skilled in data analysis and team collaboration, I enhanced brand visibility through community outreach and engaging social media initiatives, significantly improving customer engagement and campaign performance.

Overview

24
24
years of professional experience

Work History

Marketing Manager

Jerry's Auto Group
Baltimore, MD
01.2014 - Current
  • Develops comprehensive marketing strategies for automotive services and products.
  • Manages digital marketing campaigns across various online platforms.
  • Collaborates with sales teams to align marketing efforts with customer needs.
  • Creates promotional materials to support dealership events and offers.
  • Analyzes campaign performance data to refine marketing approaches.
  • Coordinates community outreach initiatives to enhance brand visibility.
  • Directs and oversees social media strategy and content ensuring consistant brand messaging across all communication channels
  • Creates custom webpages for SEO growth
  • Manages SEM campaigns
  • Monitors online platforms for brand reputation and customer feedback.

Executive Administrator

Jerry's Auto Group
Baltimore, Maryland
03.2001 - 01.2014
  • Managed executive schedules and coordinated meetings for leadership team.
  • Prepared comprehensive reports and presentations for senior management review.
  • Organized company events and travel arrangements for executives and staff.
  • Maintained confidential files and handled sensitive information with discretion.
  • Troubleshoot inventory and website issues
  • Accounts Payable
  • Managed operators and customer service representatives
  • Managed vehicle inventory
  • Administrator for CRM, Inventory Solutions, Website, DMS
  • Managed email marketing campaigns
  • Managed job postings
  • Filed manufacturer Co-op
  • Created forms for department heads

Education

Some College (No Degree) - Business Administration

Towson University
Baltimore, MD

Skills

  • Digital marketing
  • Data analysis
  • Team collaboration
  • Market analysis
  • Staff management
  • Marketing strategy
  • Effective communication
  • Problem solving
  • SEO growth
  • Brand reputation management

Technical Skills

  • Computer skills, proficient knowledge of Microsoft Office (Word, Excel, PowerPoint, Access, OneNote, Outlook)
  • Google Analytics Certification
  • HTML Certification
  • Photoshop, Adobe, SEO, SEM, Google Search Console, Wordpress
  • Knowlege of generative AI tools

Projects

  • Led changing Website Providers multiple times
  • Led changing Customer Relationship Management Systems multiple times
  • Assisted with changing Data Management Systems twice
  • Grew yearly car show registration 300%
  • Started yearly golf tournament that has raised over $900,000

Timeline

Marketing Manager

Jerry's Auto Group
01.2014 - Current

Executive Administrator

Jerry's Auto Group
03.2001 - 01.2014

Some College (No Degree) - Business Administration

Towson University

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