Jennifer Wiles
Columbus,OH
Summary
Accomplished leader in Talent Management and Leadership and Organizational Development. Skilled at working cross-functionally with top leadership and frontline associates to identify needs and solutions that support organizational goals and growth while upholding a values driven culture. Key strengths lie in implementing strategies for onboarding, retaining top talent and professional development.
Overview
12
12
years of professional experience
Work History
Head of Training, Franchisee Learning and Organizational Development
APRICOT LANE BOUTIQUES
Vacaville, CA
06.2021 - 08.2024
- Led the learning function to Influence and work closely with Franchisees and Headquarters team to increase individual boutique's sales by teaching a proven profitable sales model
- Own strategy and content development of onboarding and ongoing development for Franchisees and headquarters team to produce top line business owners and operators
- Lead social media/Digital consultant to increase customer loyalty and traffic in each boutique
- Coach Franchisees on analyzing their sales reports to identify opportunities to increase transactions and items per transaction through selling behaviors
- Lead agenda and facilitation of owner's meetings and market shows in Dallas, Atlanta, Las Vegas
- Created a new organizational development for headquarters team by outlining clear roles and responsibilities and added headcount
- Provide performance management coaching to both Franchisees and headquarters team
- Lead company communications strategy and delivery method
Human Resources, Manager, Talent Management, HR Operations
BATH AND BODY WORKS
Columbus, OH
01.2019 - 08.2020
- Led a team to Influence and work closely with HR, Store Operations and Finance to support store initiatives to meet business goals and objectives
- Planned and designed leadership competency training through onboarding, leadership development, and technical training to build a strong leadership skillset for field leaders, district managers and regional managers
- Managed performance management through mid-year/annual review process and succession planning
- Influenced compensation and hiring strategies to hire and retain top talent
- Developed store immersion program for enterprise wide Human Resource associates as a result home office associates could apply their learning to better support our field associates
- Developed values-based training for Regional Directors and District managers to build their skills to lead with company values to create a diverse and inclusive environment for associates and customers
- Developed and facilitated content at National Sales Meetings for District and Regional managers to assess the performance of current core leadership field teams while continuing to hire and retain top talent
- Updated and consolidated selection and hiring tools to support hiring top talent and increase retention in the field
- As a result, district and store managers exceeded peak hiring and retention goals compared to previous years
Learning and Development: Sr. Instructional Design, Leadership Development
VICTORIA'S SECRET
Columbus, OH
10.2015 - 01.2019
- Influenced and worked closely with HR and Store Operation's business leaders to develop a learning strategy that supported our business needs while creating an organizational learning culture in the company
- Developed an Executive Store Immersion program to provide all home office executive leaders with the skillset to manage a store
- As result leaders gained insight to make decisions that best support the associate and customer experience
- Developed a Values Based training program to meet the needs of a diverse and inclusive associate and customer culture
- Developed training content using a blended approach of on the job training and associate relationships to increase retention and associate skill set through facilitated and digital content
- Launched leadership onboarding and development modules in our digital learning platform app to quickly deliver training content
- Evaluated ROI of training programs through our learning system and individual stores sales and retention to continue to improve training to increase conversion and sales
Learning and Development: Sr. Instructional Design, Associate Development and Engagement
VICTORIA'S SECRET
Columbus, OH
04.2012 - 10.2015
- Implemented new Sales and Service Strategy to increase Bra sales using vital selling behaviors and supporting training materials
- Launched and managed customer loyalty program that increased repeat customers and purchase amount
- Launched new digital learning platform app with outside vendor to all field associates to provide in the moment business now content as well as onboarding and ongoing development
- Created a new associate onboarding plan which reduced training hours by 40% while increasing on the job training and retention
- Developed new cash wrap processes and behaviors which reduced lines and increased customer satisfaction through behaviors and technology
- Created weekly coaching materials to increase sales through business now activities and appropriate vital selling behaviors
Education
Bachelor's Degree of Science - Fashion Merchandising
Ohio State University
Skills
- Performance Management
- Talent Development
- Strategic Planning
- Instructional Design
- Training delivery
- Industry expertise
- Virtual training
- Mobile learning
- Workforce planning
- Needs assessment
Websites
Associations and technical skills
- Wellbeing Connection
- ASTD and eLearning Guild member
- SHRM member
- Multiple Learning and Knowledge Management Systems
- Microsoft Office, Excel, PowerPoint, Google Suites (including templates and styles),
Timeline
Head of Training, Franchisee Learning and Organizational Development
APRICOT LANE BOUTIQUES
06.2021 - 08.2024
Human Resources, Manager, Talent Management, HR Operations
BATH AND BODY WORKS
01.2019 - 08.2020
Learning and Development: Sr. Instructional Design, Leadership Development
VICTORIA'S SECRET
10.2015 - 01.2019
Learning and Development: Sr. Instructional Design, Associate Development and Engagement
VICTORIA'S SECRET
04.2012 - 10.2015
Bachelor's Degree of Science - Fashion Merchandising
Ohio State University
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