Jennifer Yaros

Support PR assistants client servicing by monitoring for online and editorial brand placements and creating press clippings using Canva.

Compile and present weekly fashion and beauty trend research as well as related product imagery to aid in pitch angle development.

Working with PR team on day-to-day editorial and celebrity requests.

Assist the fashion team with planning and execution of editorial photoshoots by conceptualizing look and feel, working with photographers, location scouting, pulling looks and model casting.

Assist at photoshoot production with set, prop and clothing styling.

Manage Marist College online thrift store serving as the lead of the Campus Closet team.

Responsible for all on-campus and local PR events and social media management in support of store initiatives.

Oversee all styling as well as photoshoots on campus or in-studio.

• Increased customer engagement as a Brand Ambassador through several social media outlets such as Instagram and Facebook for several brands coordinated through Her Campus Media.
• Collaborated with product vendor representatives to determine brand and marketing needs to obtain best results for the following company’s: Ralph Lauren Fragrances, Garnier Green Labs Program and Bed Bath & Beyond, Laundry Room brand, & Trend Setters Self -Care brands.
• Promoted product value, quality, and style on social media to educate and entice potential customers.
• Increased Instagram followers to over 18k.

Marist College student-led Public Relations Agency servicing non-profit clients.

Clients included: Beacon Arts /Beacon Free Loop.

Supported clients with their strategic PR and marketing plans as means to create brand awareness in the local community.

Drafted client press releases and enhanced clients social media presence by launching Twitter and TikTok accounts.

Styling Assistant Intern for celebrity fittings, editorial shoots and advertising projects.

Tasks included organizing wardrobe, accessories, props, and set materials for shoots.

Packed, prepped, steamed clothing & accessories by look for photo/video shoots.

Shopped at different retail stores for specific colors, designs, and garments to fit each photoshoot.

Assisted dressing models & actors on set, and researched new designers and publications.

• Conducted Influencer outreach to collaborate with Aegle Design and promote the brand throughout all social networks.
• Analyzed competitive swimwear brands to understand the competition from a product development & marketing point of view to advise Founder with the development of their new swimwear brand.
• Showcased research findings to all team members at company meetings.
• Created Pitch Book to be used to generate interest from potential investors for newly created swimwear brand.

• Developed a strong visual presence for specific luxury brands on the Modatrova.com site by using Shopify and Syncio.
• Managed and promoted the following brands on social media sites: The Lazy Poet, Maison Atia, MME Mink, and Bene.

• Created marketing content for blogs to be used in their social media strategy.
• Increased Customer engagement through social media.
• Organized store merchandise displays to promote and maintain visually appealing environment.
• Greeted customers and helped with product questions, selections and purchases.
• Styled and modeled selected outfits for social media outlets.

• Analyzed social media campaigns and activities used to promote engagement and made recommendations for enhancement.
• Created informative and entertaining posts for client's Facebook and Instagram pages.
• Engaged new leads and potential customers by working with President on a variety of marketing projects.