Hi, I’m
Jennifer Underwood
Denham Springs,LA
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Summary
Experienced Director of Marketing and Sales with strong leadership and communication skills. Extensive background in the Hospitality industry, including restaurant management, customer service/Satisfaction. Poised to drive growth and innovation. Skilled at building relationships and implementing strategic initiatives aligned with company objectives. Committed to continuous learning and adaptability in dynamic environments, consistently providing timely and effective solutions.
Education
Ashland UniversityAshland, Ohio, OH
Certificate Of Completion from Public Relations 1, 2 & 3
05.2025
Ashland University Ashland, OR
Certificate from Marketing Communications 1
09.2023
Adobe Design Adobe Design
Certificate Of Completion from Entry-level Graphic Design 1, 2 & 3
05.2022
Ashland UniversityOnline
Certificate of Completion from Entry-level Digital Marketing
10.2021
Overview
16
years of professional experience
Skills
Formulated strategic positioning initiatives aimed at optimizing brand visibility and competitive advantage
Work History
Urban Air Adventure ParkDenham Springs, Louisiana
Director Of Marketing and Sales
03.2024 - Current
Job overview
- Foster strong partnerships with internal departments and external stakeholders
- Align marketing initiatives with overall business objectives
- Analyze market trends and consumer behavior to inform strategic decisions
- Develop KPIs to measure and improve marketing and sales performance
- Conduct in-depth market research, translating insights into actionable strategies
- Implement data-driven approaches to optimize marketing ROI
- Devise and implement KPIs to measure marketing effectiveness
- Continuously refine strategies based on performance analytics for improved outcomes
- Cultivate strong partnerships across departments and with external stakeholders, ensuring cohesive execution of marketing and sales initiatives
- Implement and monitor KPIs to measure marketing effectiveness, translating market research into actionable strategies for improved performance
JensJams Fashion LLCVirtual-Online
Owner/Founder
05.2019 - Current
Job overview
- Assisted in developing creative concepts for projects. Organized and maintained collections to support team goals. Contributed to aligning brand vision with team objectives.
- Executed innovative strategies to elevate customer experience and drive sales growth.
- Assisted in managing daily operations to support team efficiency. Helped optimize inventory levels to reduce waste. Streamlined processes to improve workflow and productivity.
- Drove significant revenue growth and expanded customer base through strategic decision-making.
- Cultivated strategic partnerships with designers, suppliers, and influencers.
- Cultivated a cohesive team by mentoring staff and fostering a positive work environment.
- Forecasted fashion trends and adjusted strategies to align with market shifts.
- Spearheaded development of innovative marketing campaigns to enhance brand visibility.
- Supported quality control processes to maintain high standards in product output. Assisted in managing financial records to ensure accuracy and compliance. Aided in monitoring adherence to regulations across operations.
- Optimized business strategies through ongoing data analysis and insights.
- Spearheaded development of innovative fashion concepts to enhance brand identity.
- Spearheaded strategic initiatives and trend forecasting to drive significant revenue growth.
P'BEAUS Bar & GrillDenham Springs, LA
Assistant General Manager of Operations
02.2015 - 2021
Job overview
- Developed training programs for new employees, fostering skill development and team cohesion.
- Analyzed customer feedback to identify service improvement areas, driving higher satisfaction rates.
- Mentored junior managers, enhancing leadership skills and operational decision-making capabilities.
- Enhanced customer satisfaction with timely resolutions of issues and effective communication strategies.
- Led cross-functional teams to achieve project goals on time and within budget constraints.
- Promoted workplace safety by implementing rigorous risk assessments and hazard prevention measures, reducing the number of accidents and incidents within the organization.
- Managed budgets and financial reporting, ensuring fiscal responsibility and profitability.
- Conducted regular performance reviews, setting achievable targets for employees'' professional development while ensuring accountability towards individual goals.
- Developed strong relationships with vendors, negotiating favorable contracts that benefited the organization.
- Streamlined operations by implementing efficient processes and procedures, leading to increased productivity.
- Controlled inventory by creating Excel spreadsheets for food and beverage, resulting in Number% decrease in waste.
- Reduced staff turnover rates by implementing comprehensive training programs that enhanced skillsets among existing employees.
- Increased employee engagement by fostering a positive work environment through open communication channels and regular performance feedback.
- Created innovative marketing and advertising campaigns to promote restaurant promotional offers and increase brand awareness.
- Taught employees how to collaborate on daily job tasks and achieve service targets.
- Coordinated with General Manager in different operational issues and promotional activities.
- Helped team members maintain business professionalism by coaching each on methods for delivering exceptional service to every customer.
- Managed purchasing, sales, marketing and customer account operations efficiently.
- Interacted well with customers to build connections and nurture relationships.
- Assisted in recruiting, hiring and training of team members.
- Trained and guided team members to maintain high productivity and performance metrics.
- Scheduled employees for shifts, taking into account customer traffic and employee strengths.
- Recruited, hired, and trained initial personnel, working to establish key internal functions and outline scope of positions for new organization.
- Observed each employee's individual strengths and initiated mentoring program to improve areas of weakness.
- Implemented innovative programs to increase employee loyalty and reduce turnover.
Best BuyBaton Rouge, LA
Sales Operations Manager
09.2010 - 01.2016
Job overview
- Analyzed sales metrics to identify trends, opportunities, and areas for improvement in the overall operations strategy.
- Championed continuous improvement by conducting regular reviews of internal processes to drive efficiency gains.
- Worked closely with finance department to set realistic budgets for sales initiatives while monitoring expenses diligently throughout fiscal year periods.
- Motivated team members by offering constructive feedback during regular one-on-one sessions that foster personal growth.
- Enhanced customer experience by addressing service issues promptly and professionally, resolving concerns efficiently.
- Increased sales revenue by streamlining the sales operations process and implementing effective strategies.
- Managed a team of sales professionals, ensuring consistent performance and achievement of targets.
Affiliations
Active member of The Chamber of Commerce
Hobbies and Interests
Fashion Photography, History Research, Fishing, Plants, Reading
LINKS
JensJams Fashion LLC
Www.jensjamsfashionllc.com
Hobbies and Interests
Fashion Photography, History Research, Fishing, Plants, Reading