Summary
Overview
Work History
Education
Skills
Interests
Timeline
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Jenny Benson

Orlando

Summary

Dynamic financial leader with a proven track record at Integrated Dental of Florida, excelling in strategic planning and operational management. Expert in financial administration and campaign development, driving practice growth through innovative marketing strategies. Cultivated strong relationships while ensuring compliance and achieving revenue targets, fostering a culture of collaboration and excellence.

Overview

24
24
years of professional experience

Work History

Chief Financial Officer

Integrated Dental of Florida
08.2022 - 08.2025
  • Oversaw budgets, payroll, and accounts payable and receivable.
  • Oversaw deployment of strategic business plans to accomplish accounting, compliance, and revenue targets.
  • Conducted detailed analysis of company financial information and oversaw preparation of related reports.
  • Directed budget development, creation of budgetary controls and recordkeeping systems and investment management.
  • Prepared accurate financial statements at end of quarter to summarize financial health and practice performance.
  • Developed and maintained tracking system for KPI's to ensure the practice was on target for monthly, quarterly, and annual goals.
  • Oversaw development and implementation of marketing strategies and calculating return on investment.
  • Developed innovative sales and marketing strategies to facilitate practice growth.
  • Established and maintained strong relationships with patients, vendors and strategic partners.
  • Cultivated company-wide culture of innovation and collaboration.

Marketing Director

Integrated Dental Arts
12.2013 - 06.2021
  • Coordinated with dental team to generate dynamic marketing content and communication tools for promotional campaigns.
  • Devised marketing plans using digital strategies, print advertising, and word of mouth tactics.
  • Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
  • Created content and promotional materials to drive engagement and conversions.
  • Managed marketing budget for maximum ROI.
  • Developed and presented marketing plans and reports to the leadership team.
  • Built strong relationships with industry professionals and influencers.
  • Deployed well-coordinated campaigns, events and public relations strategies to promote brand.
  • Continually maintained and improved company's reputation and positive image in markets served.
  • Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
  • Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
  • Executed comprehensive marketing plans that consistently achieved targets for increased revenue.

Senior Pension Administrator and 401(k) Specialist

TriStar Pension Consulting
01.2002 - 12.2013
  • Maintained sensitive information with strict confidentiality and modeled ethics, professionalism and service orientation in employee interactions.
  • Tracked 401K eligibility and managed enrollment and administration of company retirement and financial benefits plans.
  • Assisted with employee and manager benefits inquiries and routinely handled complex questions and resolutions.
  • Completed 401(k) plan evaluations including non-discrimination testing, employer contribution calculations, and Form 5500


Education

BBA - Marketing

University of Oklahoma
Norman, OK

Skills

  • Operational management
  • Documentation requirements and compliance
  • Corporate leadership
  • Financial administration, strategic planning, and performance analysis
  • Accounting principles
  • Advertising campaigns
  • Campaign development, planning, management, and tracking
  • Staff management including hiring, scheduling, and performance reviews
  • Business administration
  • Detail oriented

Interests

  • Baking
  • Exploring famous landmarks, historical sites, and cultural attractions in a new destination
  • Participating in fundraising events to support local charities, schools, or community projects
  • Road Trips
  • Running

Timeline

Chief Financial Officer

Integrated Dental of Florida
08.2022 - 08.2025

Marketing Director

Integrated Dental Arts
12.2013 - 06.2021

Senior Pension Administrator and 401(k) Specialist

TriStar Pension Consulting
01.2002 - 12.2013

BBA - Marketing

University of Oklahoma

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