Jenny Chen

Led end-to-end marketing strategy alignment and execution for Nike’s global brand initiatives, including the 2023 World Cup and 2024 Olympics, supporting cohesive brand storytelling across markets and consumer touchpoints.

• Oversaw delivery of thousands of assets across digital, social, retail, and broadcast channels to support global campaign rollouts
• Led end-to-end briefing and execution across ~20 concurrent workstreams, translating brand strategy into marketing assets, messaging, and retail execution plans
• Served as primary global PM aligning Global Brand, Marketing, Creative, and Geo teams through recurring working sessions, managing dependencies, approvals, and delivery risks in fast-moving environments
• Partnered with Geo teams to adapt campaign execution for regional markets while maintaining brand consistency
• Directly owned priority workstreams including Phantom Luna (Nike’s first women’s soccer boot designed from female athlete insights) and Brand Impact campaigns featuring 10+ elite athletes
• Partnered with Geo teams to achieve 97% adoption of campaign creative, supporting consistent execution across global markets

Led cross-functional marketing programs for Nike Experiences (marketing events and experiential campaigns designed to engage consumers across global markets.)

• Partnered with Global Marketing and regional teams to define how the Nike Experiences brand should show up across markets, channels, and consumer touchpoints
• Co-developed a scalable brand playbook outlining positioning, visual standards, messaging principles, and execution guidelines for use across regions
• Conducted recurring working sessions with Geo counterparts to understand regional marketing priorities, consumer insights, and execution constraints
• Ensured alignment between global strategy and local market implementation across digital, retail, and live event environments
• Acted as strategic bridge between marketing, digital product, and regional teams to ensure marketing activations aligned with digital feasibility

Led full-funnel marketing strategy development for small businesses, aligning brand positioning, channel investment, and performance optimization to drive measurable growth.

• Developed marketing strategies and digital marketing executions for small businesses
• Analyzed campaign performance and adjusted channel investment to improve ROI
• Built client reporting frameworks to translate marketing insights into actionable recommendations

Led positioning and campaign narrative development to articulate product value and differentiation in competitive markets.

• Developed strategic messaging frameworks to strengthen brand clarity and market differentiation
• Partnered cross-functionally to execute integrated marketing campaigns across digital channels
• Managed workflow prioritization and ensured alignment with broader business objectives

Supported retail creative production for Amazon Devices (Echo, Kindle, Fire TV), aligning marketing initiatives across Brand, Product, Operations, and Legal teams.

• Led retail marketing execution for in-store and point-of-sale environments, including fixture display videos, packaging assets, and shopper-facing visuals
• Ensured brand consistency across retail touchpoints to support product launches and in-store customer experience
• Coordinated cross-functional stakeholders to align messaging, compliance, and production timelines
• Built scalable processes to manage increasing creative volume and complexity

Led global go-to-market execution across 55 websites in 30+ languages.

• Partnered with international teams to ensure global brand standards were upheld while adapting to local market needs
• Managed multi-market product launches and digital transformations (CMS, UX, eCommerce)
• Coordinated distributed teams across regions, aligning priorities and execution timelines
• Tracked initiative performance and collaborated with leadership to prioritize investment and strategic initiatives