Jenny Greenland
Lyons,CO
Summary
Results-driven Marketing Leader with 10 years of experience in digital marketing, demand generation, and product marketing. Managed integrated campaigns and executed go-to-market strategies to optimize content for ROI and customer acquisition. Collaborated with cross-functional teams to launch products and enhance brand visibility in healthcare. Leveraged data-driven insights to develop effective marketing initiatives and sales enablement tools.
Overview
10
10
years of professional experience
Work History
Digital Marketing Director
Surgical Safety Technologies
New York, NY
05.2024 - Current
- Developed and executed digital marketing strategies, including programmatic campaigns.
- Implemented email marketing and automation campaigns to nurture leads and increase conversions.
- Analyzed campaign performance and user behavior to refine marketing strategies.
- Owned strategic video programs to enhance positioning and thought leadership.
- Managed end-to-end webinars focusing on development, promotion, and performance tracking.
- Coordinated marketing initiatives and follow-up efforts for events to improve pipeline performance.
- Oversaw social media strategy, content creation, and analytics management.
- Collaborated with product, sales, and CX teams to align marketing investments with business objectives.
Director of Marketing
Learn To Live
Minneapolis, MN
12.2022 - 05.2024
- Spearheaded strategy, execution, optimization, and analytics for demand generation initiatives, managing budget to maximize campaign effectiveness.
- Crafted targeted messaging to attract new customers across core buyer segments.
- Directed transition of Learn to Live's website from B2C to B2B focus, improving messaging, design, and navigation to better serve business clients.
- Managed social media strategy, content creation, and analytics.
- Oversaw ongoing website SEO optimization and performance reporting.
- Coordinated event strategy, selection, budgeting, logistics, and marketing promotions, analyzing ROI to inform future event planning.
- Facilitated lead progression through sales funnel via email campaigns and marketing automation.
- Supported sales enablement by developing pitch decks and new collateral materials.
Director, Campaign & Content Marketing
Health Catalyst
Salt Lake City, UT
03.2022 - 12.2022
- Spearheaded strategy, execution, optimization, and reporting for integrated marketing campaigns.
- Developed and refined high-value content throughout buyer journey for campaign utilization.
- Developed marketing strategy and budget for life sciences initiatives, aligning with organizational goals.
- Represented campaign team in sales and marketing meetings with Health Catalyst leadership, ensuring alignment on campaign objectives.
- Created outreach emails and content for business development team, improving prospect engagement and lead generation.
- Acted as marketing team liaison for Asia-Pacific and Middle East sales teams.
Director of Product Marketing
Health Catalyst
Salt Lake City, UT
08.2021 - 03.2022
- Directed go-to-market strategy and messaging for life sciences SaaS products.
- Developed comprehensive buyer personas and target segmentation for commercial and clinical offerings.
- Conducted buyer interviews to refine messaging and validate personas.
- Created sales enablement materials, including pitch decks and battle cards, and led training sessions to equip sales teams with effective tools.
- Produced engaging website content and collateral to drive demand generation and support customer engagement throughout buyer journey.
- Oversaw strategy and execution for event selection, pre-promotions, and post-event lead nurture programs to maximize lead conversion.
Director, Strategy & Innovation
Reverba
Seattle, WA
07.2019 - 08.2021
- Led strategy and design for Reverba's commercial and clinical product offerings in life sciences.
- Developed and launched CRM marketing platform, streamlining processes for improved customer engagement.
- Oversaw product enhancements, user scenarios, and user acceptance testing, ensuring successful customer update rollouts.
- Managed design and implementation of patient program opt-in forms and event registration websites, facilitating seamless API connections.
- Enhanced data integrations between client databases and Reverba CRM for program updates and metrics.
- Created training materials and facilitated company-wide training sessions for customer product adoption.
- Produced digital reports for customers to access and evaluate program success metrics.
Account Director
Reverba
Seattle, WA
11.2015 - 08.2018
- Directed strategic accounts for six pharmaceutical companies across eight disease states.
- Implemented patient engagement strategies throughout phase II and phase III clinical studies and product launches.
- Led brand planning initiatives focusing on budget allocation for effective patient engagement strategies.
- Managed execution of advisory boards, focus groups, and educational programs enhancing clinical trial insights.
- Developed partnerships with agencies to strengthen collaboration efforts.
- Established and managed speakers bureau, providing educational resources that informed and supported patients with rare cancer.
- Created training materials and presentation decks for sales teams exceeding 200 individuals.
- Oversaw professional video productions, including hiring and managing production teams.
Education
Bachelor of Science - Business Administration, Marketing & Management
Ithaca College
Ithaca, NY05-2015
Skills
- Digital marketing strategy
- Go-to-market strategy
- SEO strategy and execution
- Marketing automation
- Multi-channel marketing
- Content creation and marketing
- Lead generation
- Campaign planning and execution
- Social media management
- Event and webinar execution
- Leadership
Timeline
Digital Marketing Director
Surgical Safety Technologies
05.2024 - Current
Director of Marketing
Learn To Live
12.2022 - 05.2024
Director, Campaign & Content Marketing
Health Catalyst
03.2022 - 12.2022
Director of Product Marketing
Health Catalyst
08.2021 - 03.2022
Director, Strategy & Innovation
Reverba
07.2019 - 08.2021
Account Director
Reverba
11.2015 - 08.2018
Bachelor of Science - Business Administration, Marketing & Management
Ithaca College