Summary
Overview
Work History
Education
Skills
Websites
Awards
Timeline
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JENNY LORENZO

JENNY LORENZO

Creative Writer | Brand Copywriter | Digital Storyteller
Los Angeles,CA

Summary

Award-winning writer, content creator, and voice actor with a decade of experience in scriptwriting, brand storytelling, and digital content strategy. Specializing in comedy-driven marketing, multicultural content, and character-driven storytelling, I have collaborated with top brands, entertainment studios, and agencies to craft engaging, high-performing campaigns.

Overview

10
10
years of professional experience
2
2
years of post-secondary education
2
2
Languages

Work History

Freelance Brand Copywriter & Content Strategist

Abuela Yenny, LLC.
01.2018 - Current
  • Wrote commercial spot scripts for Little Debbie, developing advertising copy for TV and digital platforms
  • Created branded content, ad copy, and campaign scripts for over 30+ major brands, including:
  • Beauty & Skincare: CeraVe, Always, Pantene, JLo Beauty
  • Food & Beverage: Twisted Tea, Corona, Kahlua, DiGiorno, Totino's, Frito Lay, Snickers, Wendy's
  • Tech & Automotive: Google Pixel, Carvana, Verizon, Microsoft, Uber Reserve, Chevy
  • Entertainment & Streaming: Disney+, Hulu, Warner Bros., Netflix, Peacock, DC Comics, Pop Culture Jeopardy
  • Pharmacy & Healthcare: CVS Pharmacy, Always Pads, Mucinex, Pfizer, Moderna, Navarro Pharmacy
  • Specialize in scriptwriting, brand voice development, and multicultural audience engagement

Writing Consultant

DreamWorks Animation
04.2024 - 08.2024
  • Provided script consulting and creative input on an animated feature in development
  • Worked closely with production teams to enhance story arcs, dialogue, and comedic elements for broad audience appeal

Freelance Writer

Cartoon Network
03.2023 - 06.2023
  • Hired to develop a pilot for an animated series, contributing to story structure, character development, and comedic tone
  • Collaborated with creative executives and animation teams to refine script drafts and pitch materials

Video Producer

We Are Mitú
06.2016 - 10.2018
  • Developed and produced original video content tailored to Latino audiences in America, helping expand Mitú’s digital presence.
  • Wrote, directed, and edited engaging videos covering cultural, comedic, and lifestyle topics.
  • Partnered with brands to create sponsored content that aligned with Mitú’s audience and voice.

Co-Founder & Video Producer

BuzzFeed
03.2015 - 06.2016
  • Co-founded BuzzFeed's first Latine-focused channel, Pero Like, shaping its brand voice and strategy
  • Produced, wrote, and starred in viral digital content, gaining millions of views and industry recognition
  • Helped build a highly engaged audience, paving the way for branded content partnerships

Education

Bachelor of Science - Motion Pictures

University of Miami
Miami, FL
08.2009 - 05.2011

Skills

  • Brand Storytelling

  • Copywriting

  • Scriptwriting

  • Comedy Writing

  • Voice Acting

  • Character Development

  • Content Strategy

  • Digital Marketing

  • Multicultural Campaigns

  • Bilingual Campaigns

  • Production

  • Editing

Awards

  • Imagen Awards Nominee, Best Voice Actor, 2023
  • Tecla Awards Winner, Creator of the Year, 2019
  • Tecla Awards Winner, Best Fictional Character, 2018
  • NALIP Trailblazer Award, Recognized for contributions to Latinx digital media, 2018

Timeline

Writing Consultant

DreamWorks Animation
04.2024 - 08.2024

Freelance Writer

Cartoon Network
03.2023 - 06.2023

Freelance Brand Copywriter & Content Strategist

Abuela Yenny, LLC.
01.2018 - Current

Video Producer

We Are Mitú
06.2016 - 10.2018

Co-Founder & Video Producer

BuzzFeed
03.2015 - 06.2016

Bachelor of Science - Motion Pictures

University of Miami
08.2009 - 05.2011

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JENNY LORENZOCreative Writer | Brand Copywriter | Digital Storyteller
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