Jenny Park
Santa Clara,CA
Summary
Senior analyst with 2+ years of experience in product, customer, and campaign research using big data and mixed methods research. Proven history of translating business questions into actionable insights to drive brand and business impact.
Overview
3
3
years of professional experience
Work History
SENIOR ANALYST
PSB Insights LLC
10.2022 - Current
- Defined, designed, and executed research for consumer- centric marketing initiatives to understand and target the voice of the customer.
- Synthesized complex research findings in digestible deliverables to inform brand and business strategy for upper-level management and C-level executives.
- Ability to drive projects forward independently and identify unasked needs driving high business impact.
- Effectively managed multiple projects with minimal direction while collaborating with different teams.
ANALYST
PSB Insights LLC
06.2021 - 09.2022
- Successfully performed specialized research, independently and cross-functionally, using text analysis on social media platforms to provide actionable recommendations for clients and C-level executives.
- Comfortable managing and navigating ambiguity in research and experienced in building processes from the ground up.
- Developed and maintained strong client relationships which improved agency-to-company communication and further driving business.
- Spearheaded internal developments by identifying weak points in workflow, both internally and externally, to improve day-to-day productivity.
Education
Bachelor of Science - Statistics
Carnegie Mellon University
Pittsburgh, PA05.2021
Bachelor of Science - Biological Sciences & Psychology
Carnegie Mellon University
Pittsburgh, PA05.2021
Skills
- Data & Social Media Analytics (Sprinklr, NetBase, QUID)
- Microsoft Office
- Project Management
- User Research
- Audience Segmentation
- Cross-team Collaboration
- Information Design
Additional Information
Social Impact Scoring
Created a syndicated solution to standardize social impact metrics to benchmark and track social recognition.
McKinsey Asian Leadership Essentials
Attended a 6-month program to sharpen core business understanding and dive into effective day-to-day leadership.
Timeline
SENIOR ANALYST
PSB Insights LLC
10.2022 - Current
ANALYST
PSB Insights LLC
06.2021 - 09.2022
Bachelor of Science - Statistics
Carnegie Mellon University
Bachelor of Science - Biological Sciences & Psychology
Carnegie Mellon University
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