Summary
Overview
Work History
Education
Skills
Accomplishments
Timeline
Generic

Jenny Sarff-Baker

Atlanta,GA

Summary

Marketing professional with extensive expertise in digital and product marketing, specializing in driving impactful B2B/B2C growth and enhancing brand positioning. Passionate about transforming customer feedback into actionable product development strategies, ensuring market-fit and competitive advantage.

Overview

15
15
years of professional experience

Work History

Senior Product Marketing Manager

Rent.
10.2022 - Current
  • Led the development and execution of go-to-market strategies for Rent.'s B2B marketing platform solutions, driving successful product launches and market penetration.
  • Partnered with marketing and sales teams to create and execute targeted demand-generation campaigns, resulting in a 52% increase in qualified leads through enhanced user experience, expanded gated resources, and improved value proposition communication.
  • Analyzed customer feedback to improve product development and marketing strategies.
  • Fostered cross-functional collaboration with product management, sales, marketing, and customer success teams to align efforts and achieve key business objectives.
  • Provided sales teams with in-depth product knowledge and effective sales tools, enabling them to successfully promote Rent.'s solutions.
  • Continuously refined product positioning to maintain a competitive edge and effectively differentiate Rent.'s offerings in the market.

Senior Digital Marketing Manager

Solenis
11.2021 - 10.2022
  • Led digital marketing campaigns and website content development for six consumer brands in the residential pool water industry.
  • Spearheaded a 2021 rebranding initiative to optimize brand positioning and consumer engagement.
  • Partnered with creative agencies to execute impactful social media campaigns (Facebook, Twitter, Instagram) for four consumer brands.
  • Deployed email marketing campaigns for the flagship HTH Pool Care brand, reaching over 100,000 loyal subscribers.
  • Implemented Salesforce Marketing Cloud to personalize consumer journeys and deliver targeted messaging in real-time.
  • Managed the Bazaarvoice Consumer Reviews platform, including annual sampling programs and review monitoring, to enhance brand reputation and customer engagement.
  • Spearheaded the reboot of the HTH Pool Care Test to Swim App, featuring updated branding and a more optimized UX design, resulting in adoption by over 100,000 pool owners.
  • Developed effective, consumer-friendly digital marketing assets for major retailer product pages (homedepot.com, walmart.com, amazon.com), supporting sales team efforts and driving product visibility.
  • Supervised and mentored a marketing intern, providing guidance and professional development opportunities.
  • Managed annual trade show planning and execution for 3 major retailers.

Marketing and Commercialization Project Manager

Solenis
06.2018 - 10.2021
  • Managed the full product lifecycle for Solenis' residential pool and spa water treatment products across all distribution channels.
  • Generated $25 million in new club business (Costco, BJ's) for the hth Pool brand by developing seven targeted products.
  • Led the rebranding and consolidation of Solenis' mass spa portfolio (hth Spa and Spa Selections), optimizing packaging and SKUs based on consumer research.
  • Executed over 200 annual product updates, including branding, registration, and packaging.
  • Optimized commercialization processes with marketing, supply chain, and regulatory teams.

Senior Marketing Specialist

Solenis
07.2016 - 06.2018
  • Managed all marketing activities for Solenis' $70 million hth pool/spa care brand at major retailers (Walmart, The Home Depot, Ace, etc.).
  • Launched new recreational water products for Solenis, managing all aspects from planning to sales materials.
  • Executed all hth product advertising, including social media and point-of-purchase.
  • Developed the hth marketing strategy using competitive analysis, market research, and customer feedback.

Online Advertising Coordinator

The Home Depot
05.2015 - 06.2016
  • Project lead for the production of all online banner advertising (OLA) for 10 diverse The Home Depot departments as well as affiliated Martha Stewart Living and Home Decorators Collection OLA campaigns.
  • Developed and executed optimization strategy based on measured ROAS and weekly customer copy testing with creative and copy teams to ensure THD's messaging engaged customers and generated optimal sales.
  • Led projects to develop custom photography and video tailored to each department's specific needs.
  • Led initiatives with media and marketing teams to increase agility of OLA output designed to set the competitive bar within the current Home Improvement category OLA landscape.

Merchandise Marketing Contractor

The Home Depot
11.2013 - 05.2015
  • Directed campaign management for all marketing initiatives, including print, TV, online banner ads, and promotional events for The Home Depot lighting and ceiling fan departments as well as décor departments.
  • Assisted in creating targeted creative content to drive penetration and sales among lighting and décor The Home Depot customers.
  • Closely tracked reach and sales conversion rate of all marketing tactics to best support merchant buying strategies.
  • Reported consumer insights data to merchant teams, ensuring each department stayed abreast with any consumer trends and shifts within the décor and lighting markets.
  • Provided ongoing competitive analysis detailing all relevant advertising by key lighting and décor competitors.

Account Executive

Havas Worldwide
01.2013 - 04.2013
  • Managed integrated marketing campaigns for Bel Brands across print, television, and social media.
  • Developed strategic and tactical brand plans to achieve key objectives.
  • Created detailed creative briefs to guide project execution.
  • Served as the client contact, managing feedback and ensuring project success.
  • Managed the trafficking of final creative assets.
  • Mentored junior team members and supervised an Account Coordinator.

Project Coordinator

Loran Marketing Group
01.2010 - 12.2012
  • Managed recruitment for quantitative and qualitative market research projects for Fortune 500 companies.
  • Developed targeted screening questionnaires in collaboration with clients.
  • Coordinated logistics for focus groups, ethnographic research, and online quantitative studies.
  • Analyzed research data to provide clients with actionable marketing insights.
  • Maintained strong relationships with over 30 focus group facilities across the United States.

Education

Bachelor of Science - Communication Studies

Northwestern University
Evanston, IL
12.2010

Skills

Brand Strategy and Management

Omni-Channel Marketing

Go-to-Market Strategy

Digital Advertising

Social Media

Email Marketing

Content Marketing

Creative Project Management

Consumer Insights

B2B/B2C Product Marketing

Event Marketing

Vendor/Agency Management

Accomplishments

Awards:

  • 2024 Davey Award Winner: Rent. Explainly Video Series
  • 2023 Amy Award: Event (B2B) - Rent.com Brand Identity Launch at Optech
  • 2023 Amy Award: Integrated Campaign (B2B) - RentPath Relaunch as 'Rent.'
  • 2023 Amy Award: Use of Innovation - RentSocial. TikTok Advertising

Timeline

Senior Product Marketing Manager

Rent.
10.2022 - Current

Senior Digital Marketing Manager

Solenis
11.2021 - 10.2022

Marketing and Commercialization Project Manager

Solenis
06.2018 - 10.2021

Senior Marketing Specialist

Solenis
07.2016 - 06.2018

Online Advertising Coordinator

The Home Depot
05.2015 - 06.2016

Merchandise Marketing Contractor

The Home Depot
11.2013 - 05.2015

Account Executive

Havas Worldwide
01.2013 - 04.2013

Project Coordinator

Loran Marketing Group
01.2010 - 12.2012

Bachelor of Science - Communication Studies

Northwestern University

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Jenny Sarff-Baker