Professional Summary
Overview
Work History
Education
Skills
Timeline

Jenny Wood

Jeff Wyler Automotive Family
Milford,OH
34
years of professional experience

Professional in merchandising field with comprehensive understanding of market trends and consumer behavior. Proven track record in devising and implementing merchandising plans that align with company objectives and boost sales. Known for fostering team collaboration and maintaining adaptability in dynamic environments. Skilled in inventory management and visual merchandising.

Work History

Digital Marketing Merchandising Manager

12 Years 9 Months
Jeff Wyler Automotive Family | 10.2013 - 07.2026

Digital Inventory Manager

  • Managed and monitored the flow of vehicle inventory across company websites and third party retail platforms.
  • Ensured vehicle pricing, descriptions, incentives, photos, and merchandising content are accurate, timely, and customer-focused.
  • Troubleshooted and resolved inventory feed issues, data discrepancies, and syndication errors.
  • Coordinated vehicle inventory distribution across third-party websites, including CarGurus, AutoTrader, Cars.com, CarFax, and other listing partners.

Implemented digital marketing strategies for vehicle promotion.

  • Maintained best-in-class merchandising standards that enhance online vehicle presentation and customer engagement.
  • Partnered with dealership team leaders to improve inventory quality through compelling vehicle descriptions, accurate pricing, and high-quality imagery.
  • Monitored website inventory and identified opportunities to improve merchandising performance and the overall online shopping experience.
  • Helped drive increased visibility, lead generation, and digital conversion through effective merchandising strategies.

Monitored compliance with legal and manufacturer standards.

  • Independently maintained compliance with company policies, manufacturer standards, FTC guidelines, and applicable pricing regulations across all digital channels.
  • Reviewed website and third-party listings to ensure pricing accuracy, promotional messaging, and required disclosures meet legal and manufacturer requirements.
  • Collaborated with my marketing team, partnered third party vendors, and dealership team leaders to quickly resolve compliance issues and implement corrective actions.

Managed lead routing processes for dealership inquiries.

  • Supported the ongoing management and quality assurance of lead routing processes to ensure customer inquiries reach the appropriate dealership teams.
  • Investigated and resolved issues related to lead delivery, tracking, and attribution.
  • Collaborated with internal stakeholders and technology partners to improve digital workflows, reporting, automation, and operational efficiency.
  • Identified opportunities to streamline processes and continuously improve the customer journey across digital platforms.

Managed over 65 dealership websites effectively.

  • Vehicle Pricing Strategy (10,000+ vehicles)
  • Ensured compliance with 37 OEM partner standards.
  • Led DMS and CRM platform migrations successfully.
  • Third-Party Website Management
  • Digital Marketing Strategy & Sales Training
  • Customer Experience & Service BDC Operations
  • Independently built and managed all 65+ dealership websites for over a decade; grew a supporting team to 3 total members roughly 1.5 years ago to help manage day-to-day site content across 67 dealership websites.
  • Continued to independently ensure that all vehicle pricing, images and descriptions were accurate on all websites and managed all third-party marketplace listings (Cars.com, CarGurus, AutoTrader, CarFax, Edmunds, etc.) for 10,000+ new and used vehicles.
  • Partnered with our website provider and 37 OEM partners to keep pricing and site content compliant on websites and third-party marketplace platforms.
  • Administered vehicle pricing and merchandising through vAuto and HomeNet, and coordinated rebates and incentives sourced through DealerTrack.
  • Led the organization's DMS transition from CDK to Tekion and CRM migration from VINSolutions to Tekion, minimizing disruption across all dealership locations.
  • Served as the go-to resource for dealership management on website and pricing issues, resolving 99.9% of escalations within minutes to keep inventory accurate and online-ready.
  • Developed and executed monthly digital marketing strategies with a cross-functional team, driving customer traffic to dealership websites and helped build a 100% online vehicle-buying option.
  • Trained sales staff, internet team leaders, and dealership management on best practices for engaging customers and building trust throughout the online and in-store buying experience.
  • Maintain deep working knowledge of Tekion, CDK, vAuto, HomeNet, Dealer.com, VINSolutions, DealerInspire, CarGurus, Cars.com, AutoTrader, Edmunds, CarFax and many other vendor backend platforms along with Cox Automotive Solutions.

Office Manager

10 Years 2 Months
The Joseph Group | 01.1993 - 03.2003
  • Developed and implemented streamlined processes for administrative tasks, enhancing productivity.
  • Managed office operations, ensuring efficiency and adherence to company policies.
  • Coordinated communication between departments, fostering collaboration and information sharing.
  • Oversaw vendor relationships, negotiating contracts to optimize service delivery and cost-effectiveness.
  • Trained new staff on office procedures, promoting consistency and knowledge retention within the team.
  • Analyzed workflows to identify areas for improvement, leading to enhanced operational effectiveness.
  • Led team meetings to align goals and address challenges, driving accountability among staff members.
  • Handled sensitive information with discretion, maintaining confidentiality of company documents and personnel records.
  • Implemented new software solutions for project management, improving tracking and reporting capabilities.
  • Provided exceptional customer service when addressing client inquiries or concerns via phone calls or email correspondence.
  • Maintained accurate financial records by reconciling accounts payable/receivable transactions regularly to ensure balanced budgets.
  • Enhanced team productivity by delegating tasks effectively and overseeing daily workflow.
  • Assisted in the recruitment process, conducting interviews and onboarding new employees to promote a seamless integration into the team dynamic.
  • Served as a liaison between upper management and staff members, facilitating open channels of communication to address concerns or issues promptly.
  • Managed vendor relationships, negotiating contracts for cost savings while maintaining high-quality services.
  • Supported department heads in accomplishing their goals through diligent administrative assistance such as report generation and data entry.
  • Handled sensitive employee and client information with utmost confidentiality, maintaining trust and integrity.
  • Optimized office space utilization, leading to more efficient and productive a work environment.
  • Provided comprehensive administrative support to senior management, enabling them to focus on strategic decision-making.
  • Reduced overhead costs significantly through negotiation of vendor contracts for office supplies and services.
  • Hired, managed, developed and trained staff, established and monitored goals, conducted performance reviews and administered salaries for staff.
  • Delegated tasks to administrative support staff to organize and improve office efficiency.
  • Implemented project management techniques to overcome obstacles and increase team productivity.

Education

High School Diploma

Batavia High School | Batavia, OH

No Degree - Digital Marketing

University of Cincinnati | Cincinnati, OH

Skills

Performance metrics
Market data
research & merchandising analytics/analysis
Inventory pricing strategy & structure
Inventory management & monitoring
Vendor sourcing
negotiations
performance & communications
Digital compliance management
Regulatory compliance
Sales trend
Consumer behavior & Competitor analysis
Coaching
mentoring
training
team collaboration
Customer engagement strategies
Relationship building & bonding
Excellent communication
organizational skills
Problem solving
Creative & innovative
Attention to detail
Reliability
Multitasking
Document preparation
Report generation
Customer relationship management (CRM)/Sales CRM software
Project/Performance & Brand management
Microsoft office
Social media platforms
Web content branding
Google analytics
Website analytics
SEO optimization
Outstanding Client relationship management & Customer Compliant resolution & satisfaction

Timeline

Digital Marketing Merchandising Manager

Jeff Wyler Automotive Family
10.2013 - 07.2026Read More

Office Manager

The Joseph Group
01.1993 - 03.2003Read More

Batavia High School

High School Diploma
Read More

University of Cincinnati

No Degree from Digital Marketing
Read More
Jenny Wood