Jeremy Farley
Ocoee,FL
Summary
Highly disciplined fitness sales professional with a proven track record of transforming underperforming territories into top-performing territories. Expertise in leading multi-site operations, driving revenue growth, and developing high-performing sales teams. Highly skilled in consultative sales, strategic planning, and relationship management with stakeholders. Skilled at driving market penetration and operational excellence while leading teams to surpass ambitious goals. Seeking to bring my sales leadership experience and team development expertise into a high impact Sales Leadership role. Willing to travel extensively to support business objectives.
Overview
9
9
years of professional experience
Work History
Personal Training Manager
Crunch Fitness
, IL,ATL,TX,FL
09.2020 - 05.2025
- Transformed three underperforming acquisition clubs into top-performing clubs in our ATL, TX, and FL market, leading aggressive sales, and team development turnarounds.
- Spearheaded PT revenue growth from $65K in January to $120K in March, and scaling to $160K by June, showcasing strategic sales execution and client retention initiatives.
- Achieved a Top 5 Performing PT Manager rank out of 85, consistently exceeding KPIs and revenue benchmarks.
- Broke four historical club revenue records, elevating monthly sales to $160K, $175K, $205K, and $222K.
- Developed and mentored four PT managers, ensuring leadership pipeline development and bench strength across markets.
- Managed a $200K/month PT revenue budget, overseeing forecasting, sales pipeline management, and P&L accountability.
- Led weekly leadership alignment meetings, focusing on performance KPIs, customer retention, lead management, and strategic execution.
- Proficient in CRM usage, sales analytics, Google Workspace, and Microsoft Office Suite, to drive business decisions and reporting accuracy.
- Oversaw territory-wide operations, motivating and mentoring multi-location teams to exceed aggressive growth goals while maintaining customer satisfaction and retention.
- Tracked sales performance of a team of 25-30 trainers in order to identify areas of opportunity or additional support.
Trainer
Aurora Athletics
, IL
01.2017 - 05.2019
- Conducted performance data collection using the Functional Movement Screen (FMS), and assisted with athlete medical testing, including EKG procedures.
- Fostered long-term client and partner relationships, enhancing retention and service satisfaction.
- Managed multiple projects simultaneously while adhering to tight deadlines.
- Maintained up-to-date records of athletes' progress and provided regular updates to the management team.
- Maintained up-to-date knowledge of industry trends and best practices.
Assistant Coach
Parisi Speed School
, FL
01.2016 - 05.2016
- Managed and delivered engaging athletic programs, summer camps, and workshops for athletes aged 8-16, while providing front-line customer service and facility operations management.
- Program design to enhance athletic speed.
- Work closely with athletes to increase athletic performance.
- Analyzed video footage to identify areas of improvement for individual players or the entire squad.
- Assisted in the recruitment of student-athletes for the program.
- Ran drills and fitness circuits to improve athletes' coordination and skills.
Education
B.S - Exercise Science & Minor in Physiology
Aurora University
Skills
- CRM systems
- Data analysis
- Sales analytics tools
- Microsoft Office Suite
- Google Workspace
- Regional Sales Leadership
- Territory Management & Multi-site Operations
- Revenue growth and profitability
- Adaptability and flexibility
- Team & Talent Development
- Consultative & High Ticket Sales
- Relationship Management & Customer Retention
- CRM & Sales Analytics Tools Proficiency
- Public Speaking & Leadership Communication
- Forecasting & Business Planning
- Problem Solving & Decision Making
Timeline
Personal Training Manager
Crunch Fitness
09.2020 - 05.2025
Trainer
Aurora Athletics
01.2017 - 05.2019
Assistant Coach
Parisi Speed School
01.2016 - 05.2016
B.S - Exercise Science & Minor in Physiology
Aurora University
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