Jeremy Guzmán
South Amboy
Summary
Motivated and forward-thinking Senior Business Analyst with a strong foundation in blockchain, DeFi, and Web3 ecosystems. Experienced in end-to-end product lifecycle management, technical analysis, GTM strategy, and cross-functional leadership. Proven success in deploying digital asset solutions, leading research initiatives, community marketing, and enhancing product capabilities within Agile environments. Adept at competitive analysis, storytelling, and translating complex concepts into growth-driven campaigns.
Overview
7
7
years of professional experience
1
1
Certification
Work History
Senior Business Analyst - Wallet & Blockchain Squad
Fidelity Digital Assets
New York
11.2022 - Current
- Led the successful production deployment of Litecoin (LTC) into Fidelity's digital asset platform, coordinating testing, implementation, and cross-functional execution across product, engineering, and QA teams.
- Conducted competitive research and analysis of centralized exchanges (CEXs) and their transaction flows for Ethereum, Bitcoin, and Litecoin, contributing to strategic roadmap planning and cross-chain support features.
- Partnered with product managers and engineering leads to shape the Wallet team's feature development, focusing on improving user experience, transaction lifecycle, and cross-chain transaction handling.
- Acted as a subject matter expert (SME) on wallet and blockchain protocols, contributing to internal documentation and educational initiatives to level up team blockchain fluency.
- Supported strategy and readiness for new digital asset integrations and infrastructure upgrades, including smart contract and regression testing
Founder and CEO
Mass Adoption LLC
03.2019 - Current
- Led blockchain consulting and educational initiatives focused on increasing awareness and adoption of decentralized technologies
- Built DeFi-native newsletters, user research reports, and tutorials that supported ecosystem adoption
Marketing Content Manager / OUSD Community Manager and Product Ambassador
Origin Protocol
07.2022 - 11.2022
- Worked with the Head of Community and Product Team to communicate the utility of Origin's DeFi ecosystem
- Facilitated platform integrations and DAO outreach for product growth
- Created DeFi-native marketing campaigns to increase user engagement and TVL
- Assisted in introducing Origin's product-line(s) to compatible platforms, protocols, and DAOs by helping identify potential growth areas for OUSD
- Served the OUSD Product Team in identifying opportunities to earn yield and increase exposure for OUSD and OGV
- Responsible for procuring & managing the execution of DAO-to-DAO-related programs and initiatives
- Developed and applied growth strategies to improve existing accounts and acquire new client/protocol/DAO relations
Education Lead
Sperax
06.2022 - 09.2022
- Built and led blockchain education workshops focused on Layer 2 rollups and DeFi primitives
Director of Technology and Social Media Manager
Blockchain Education Network (BEN)
01.2020 - 08.2022
- Spearheaded digital content strategy and community engagement across educational initiatives
Product Manager
Coinsource
01.2021 - 06.2022
- Managed product development from ideation to launch across mobile, web, and kiosk platforms
- Created over 20 detailed product specs with supporting wireframes
- Reprioritized the backlog and led Agile ceremonies to support delivery timelines
Partnerships | Pulse Grants Lead
DeFi Pulse
08.2021 - 01.2022
- Led DAO-to-DAO relationship building, securing 6 protocol integrations and TVL growth
Product and Marketing Analyst
Coinsource
08.2020 - 02.2021
- Analyzed marketing information and translated it into strategic plans for store operations.
- Created comprehensive reports on campaign performance metrics for senior management review.
- Implemented SEO optimization tactics to improve search engine rankings of company website.
- Performed ad-hoc analysis of customer segmentation data for targeted marketing efforts.
Marketing Intern
Coinsource
07.2020 - 08.2020
- Attended meetings and worked collaboratively with cross-functional teams to brainstorm new ideas.
- Determined best methods to meet research objectives and produce useful data.
- Conducted market research to identify trends, customer needs, and competitor activities.
- Contributed to the development of case studies and success stories for marketing use.
- Identified potential markets and market segments with desired customers and gaps for optimum product demand.
Blockchain Product Manager
500 BC Foundry, Inc.
05.2018 - 01.2019
- Developed a tokenized solution for in-game purchases with detailed product roadmaps and use case analysis
Education
Master of Business Administration -
Mount St. Mary's University
Emmitsburg, MD05.2021
Certification in Government Contracts -
Mount St. Mary's University
Emmitsburg, MD05.2021
Bachelor of Science - Sports Management
Mount St. Mary's University
Emmitsburg, MD05.2019
Skills
- Agile Methodology
- Scrum
- Product Deployment
- Competitive Analysis
- Wallet & Blockchain Protocols
- DeFi Yield Strategy
- Growth Campaigns
- DAO Relations
- Jira
- User Stories & Acceptance Criteria
- Technical Documentation
- SQL
- Prompt-Engineering
- Systems Thinking
- Blockchain analysis
- Cross-functional Team Leadership
Certification
- Certified Scrum Product Owner (CSPO) - Scrum Alliance
- Advanced Certified Scrum Product Owner (ACSPO) - Scrum Alliance
- Certified Scrum Professional Product Owner (CSP-PO) - Scrum Alliance
- Google Campaign Manager Certification
- Google Analytics Individual Qualification
- Cryptocurrency Foundations
Languages
- English, Native
- Spanish, Fluent
Timeline
Senior Business Analyst - Wallet & Blockchain Squad
Fidelity Digital Assets
11.2022 - Current
Marketing Content Manager / OUSD Community Manager and Product Ambassador
Origin Protocol
07.2022 - 11.2022
Education Lead
Sperax
06.2022 - 09.2022
Partnerships | Pulse Grants Lead
DeFi Pulse
08.2021 - 01.2022
Product Manager
Coinsource
01.2021 - 06.2022
Product and Marketing Analyst
Coinsource
08.2020 - 02.2021
Marketing Intern
Coinsource
07.2020 - 08.2020
Director of Technology and Social Media Manager
Blockchain Education Network (BEN)
01.2020 - 08.2022
Founder and CEO
Mass Adoption LLC
03.2019 - Current
Blockchain Product Manager
500 BC Foundry, Inc.
05.2018 - 01.2019
Master of Business Administration -
Mount St. Mary's University
Certification in Government Contracts -
Mount St. Mary's University
Bachelor of Science - Sports Management
Mount St. Mary's University
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