Jerrid Cunniff
San Jose,CA
Summary
Accomplished Director of Product Management with over 7 years of experience leading high-performing teams and shaping strategies for enterprise SaaS cloud products. Proven expertise in defining product vision and strategy through rigorous market analysis, complemented by a strong ability to execute initiatives via cross-functional leadership and stakeholder alignment. Successfully drove product strategy for Horizon Cloud on Microsoft Azure, resulting in significant customer expansion and securing the product's first $1M in Annual Recurring Revenue (ARR). A results-oriented leader committed to delivering innovative solutions that drive business growth and enhance customer satisfaction.
Overview
21
21
years of professional experience
Work History
Director, Product Management, Horizon Cloud Service
Omnissa (formerly VMware End-User Computing)
07.2022 - 07.2025
- Directed the complete product lifecycle for the core Horizon Cloud Service, a complex portfolio including the central Control Plane and multi-cloud deployments across Microsoft Azure, AWS, and VMware vSphere.
- Led the launch of the next-generation Horizon cloud service, a strategic, multi-year initiative that unified disparate on-premise and cloud products while delivering a public API and reducing customer infrastructure costs by up to 79%.
- Scaled the product management team from 2 to 7 members to support a rapidly expanding service portfolio, mentoring PMs across a globally distributed, remote-first environment (US, Canada, India).
- Designed and implemented an automated weekly reporting system using Power Automate and Power BI to integrate Jira data with key customer deals, providing leadership with real-time visibility into team progress, business impact, and risks.
- Instituted a formal, two-tiered roadmap planning process, aligning the team around a quarterly execution cadence while defining long-term vision through semi-annual strategic reviews.
- Trained and guided team members to maintain high productivity and performance metrics.
Group Product Line Manager, Horizon Cloud Service
VMware End-User Computing
11.2020 - 07.2022
- Led the development and launch of a unified licensing service for both on-premise and cloud customers, playing a pivotal role in the company's strategic transition from perpetual to a subscription-only business model.
- Reduced customer time-to-value by launching a Pendo-guided onboarding experience that simplified complex workflows and pre-filled setup data, significantly decreasing user friction and initial setup time.
- Prioritized roadmap in order to achieve product goals and metrics.
- Documented user stories, specifications, and product features into detailed work order to communicate across teams and build mandatory requirements.
- Analyzed metrics to measure product performance.
Product Line Manager, Horizon Cloud Service
VMware End-User Computing
04.2018 - 11.2020
- Directed the strategic product partnership with Microsoft for the launch of Azure Virtual Desktop (AVD), successfully positioning Horizon Cloud as a key launch partner by defining joint value propositions while establishing critical service differentiators.
- Orchestrated the product management strategy for the complete migration of the Horizon Control Plane from AWS to Microsoft Azure, a complex backend re-architecture that was executed with zero downtime or impact to existing customers.
- Documented user stories, specifications, and product features into a detailed work order to communicate across teams and build mandatory requirements.
- Reviewed sales, customer concerns, and new opportunities to drive business strategy at weekly planning sessions.
- Prioritized roadmap to achieve product goals and metrics.
- Analyzed metrics to measure product performance.
Previous Technical & Pre-Sales Career
VMware End-User Computing
06.2013 - 04.2018
- Sr. Architect - EUC Product Engineering (2017 - 2018)
- EUC Cloud Services Senior Solutions Engineer (2016 - 2017)
- Sr. Systems Engineer - EUC Specialist (2013 - 2016)
- Progressed through senior solutions engineering and architecture roles, consistently exceeding sales quotas by translating complex technical concepts into business value for strategic customers and key stakeholders.
Solutions Architect - Presales
Nexus, A Stratos Company
01.2010 - 01.2013
- Established and managed the company's End-User Computing (EUC) practice, creating new sales and design methodologies for the engineering and account executive teams.
IT Systems Administrator
South Washington County Schools
01.2007 - 01.2010
- Led the end-to-end evaluation, design, and implementation of the district's first VMware virtualization environment, successfully migrating over 50 physical servers.
Clinical Systems Project Manager
Sholom Community Alliance
01.2005 - 01.2007
- Served as the business owner (SME) for the core Electronic Medical Record (EMR) system while leading multiple business process improvement initiatives and new software implementations.
Education
Associate of Arts - Business Administration And Management
Augsburg University
Minneapolis, MNSkills
- Product strategy development
- Backlog Grooming & Management
- Effective communication with stakeholders
- Market & Competitive Analysis
- Team leadership
- Stakeholder engagement
- Go-to-market strategies
- Strategic business case formulation
- Strategic product planning
- Product lifecycle management
- Cross-functional team leadership
- Product launch management
- Strategic partner management
- Agile project management
- Jira Cloud management
- Jira workflow automation
- Aha!
- Pendo (Guides & Analytics)
- Database querying expertise
- Power BI analytics
Timeline
Director, Product Management, Horizon Cloud Service
Omnissa (formerly VMware End-User Computing)
07.2022 - 07.2025
Group Product Line Manager, Horizon Cloud Service
VMware End-User Computing
11.2020 - 07.2022
Product Line Manager, Horizon Cloud Service
VMware End-User Computing
04.2018 - 11.2020
Previous Technical & Pre-Sales Career
VMware End-User Computing
06.2013 - 04.2018
Solutions Architect - Presales
Nexus, A Stratos Company
01.2010 - 01.2013
IT Systems Administrator
South Washington County Schools
01.2007 - 01.2010
Clinical Systems Project Manager
Sholom Community Alliance
01.2005 - 01.2007
Associate of Arts - Business Administration And Management
Augsburg University