Jerry Zeng
Sophomore Student At UC Irvine
Irvine
Summary
Business major student at UC Irvine with a strong interest in fashion and cross-market brand strategy. Bilingual in Mandarin and English with experience in business operations, market research, and customer-facing communication. Currently developing an independent boutique concept focused on archival and culturally driven fashion, with a particular interest in U.S. and East Asian creative scenes. Combines analytical training in economics and business statistics with a sharp awareness of emerging fashion and cultural trends.
Overview
8
8
years of professional experience
Work History
Founder (Concept Development)
Archival Labs
01.2026 - Current
- Developing a curated boutique concept focused on archival and culturally driven fashion
- Conducting market research on emerging designers across U.S. and East Asian scenes
- Analyzing brand positioning, drop mechanics, and campaign rollout strategies
- Studying partnership models and retail storytelling across independent fashion labels
Marketing Representative
Malaeimi Mart
02.2018 - 09.2018
- Assisted in negotiating wholesale and retail sales through email and direct communication
- Coordinated bulk container orders and supported inventory planning
- Provided Mandarin–English translation for cross-border business communications
- Delivered frontline customer service and managed transaction processing
Electronics Repair Technician
Vivian's Repair Shop
05.2021 - 07.2021
- Diagnosed and repaired 15+ smartphone models
- Managed technical troubleshooting and direct customer communication
- Strengthened analytical problem-solving under time-sensitive conditions
Education
Bachelor of Science - Business Administration
University of California, Irvine
Irvine, CA06-2028
Skills
Target audience research
Cultural trend evaluation
Brand positioning
Consumer behavior analysis
Graphic designing
Photoshopping
Video editing
Fluent in Mandarin and English
Timeline
Founder (Concept Development)
Archival Labs
01.2026 - Current
Electronics Repair Technician
Vivian's Repair Shop
05.2021 - 07.2021
Marketing Representative
Malaeimi Mart
02.2018 - 09.2018
Bachelor of Science - Business Administration
University of California, Irvine