Jess Gottlieb
Austin,TX
Summary
A multifaceted Experiential Marketing Producer with a 15-year foundation in high-end production and environmental design for global tech and entertainment leaders. As a full-stack leader, I operationalize innovation by bridging the gap between complex technical roadmaps, creative storytelling, and high-fidelity attendee experiences. A cross-functional force-multiplier in high-stakes environments, I excel at translating ambiguity into clear brand narratives. My trademark is a candid, collaborative approach driven by operational agility to command high-level strategic leadership while executing with absolute precision on the ground.
Overview
15
15
years of professional experience
Work History
Senior Program Marketing Manager
YouTube (Contract)
Austin, TX
01.2025 - Current
- Direct the strategic framework and visual identity for Tier 1 Cultural Partnerships (i.e. The Grammys, NBA Finals, F1, James Beard Foundation) and the flagship YouTube Creator Summit.
- Manage comprehensive program operations, including development of registration web platform, copy design, cross-functional communications, and execution of high-impact onsite elements like unique gifting, creator talent integration, and UGC-focused activations.
- Champion inaugural enterprise partnerships with brands like Red Bull, Virgin Voyages, and Stand Up to Cancer by leading integrated brand campaign development and negotiating key deal points, converting all pilot programs into recurring, high-ROI annual partnerships.
- Champion inaugural enterprise partnerships with brands like Red Bull, Virgin Voyages, and Stand Up to Cancer by leading integrated brand campaign development and negotiating key deal points, converting all pilot programs into recurring, high-ROI annual partnerships.
- Lead unification of complex XFN processes and develop centralized tracking dashboards to enhance efficiency, resulting in increased social metrics through streamlined operations.
Senior Event Marketing Producer
Google
Los Angeles, CA
07.2021 - 12.2024
- Directed various workstreams of $20M+ annual high-profile B2B and DTC events and multi-platform marketing initiatives across Google Business, including Google Marketing Live, Google I/O, Made by Google Hardware Launch, YouTube Ads Marketing, VidCon, CES, Cloud Next for high-profile audiences including global press, industry Influencers and top C-level clients, partners and developers.
- Managed $8M of annual project budgets as a global cross functional leader unifying 100+ global stakeholders across Product, Engineering, Sales, and Partnerships. Aligned diverse marketing needs with technical, budgetary, and creative constraints by deeply understanding product, marketing, and sales goals.
- Google I/O Project Highlight: Navigated conflicting priorities as lead AI Sandbox producer for Gemini Launch AI, facilitating critical onsite pivots between executive leadership, including Sundar Pichai, Sergey Brin, DeepMind and C-Level Marketers that generated 2K+ global press mentions.
- Oversaw end-to-end GTM activation strategy and scenic design development for immersive showcases featuring 20+ hero products and varying AI model narratives for key annual moments.
- Collaborated with senior marketing leadership to translate abstract product narratives into actionable briefs resulting in 10+ large-scale custom interactive demo experiences per project.
- Guided YoY budget allocations and shaped agency RFP process using engagement metrics and attendee feedback surveys to enhance decision-making.
- Created project tracking frameworks and meeting cadences for three tier 1 projects annually, streamlining production, logistics, and content workflows across multiple agencies and internal partners.
- Spearheaded attendee movement planning for flagship conferences, orchestrated onsite logistics, developed executive speaker briefings, and deployed integrated staffing, security, and critical contingency plans.
- Served as the creative bridge designing cohesive environmental layouts, scenic builds, and strategic wayfinding and hierarchical brand signage to optimize venue footprint successfully increasing YoY attendee engagement.
- Functioned as Lead Creative Producer for full-scope evening event programming for 500+ attendees, leveraging deep fabrication, lighting, audio, and production expertise to manage vendor partnerships that commanded stage design for top-tier talent and large scale experiential stunts.
- Developed standardized global marketing playbooks with scalable operational frameworks, localization rollouts, and active databases across 50+ internal product teams to support 30+ integrated marketing projects annually.
Event Marketing Manager
Google (Marvel Marketers embedded on Google Events & Experiences)
San Francisco, CA
02.2018 - 06.2021
- Reported directly under the Executive Producer to oversee all production, logistics, and onsite execution elements for flagship annual conferences hosting 10K to 30K attendees.
- Simultaneous project roles included: producing 15+ breakout sessions, designing evening receptions featuring high-profile talent, owning 50+ custom partnership/sponsorship integrations, and managing staffing frameworks and Know Before You Go documents and training sessions for 600+ Googlers and agency partners.
- Managed agency and vendor SOWs and negotiated budgets totaling $15M over three years, securing $500K+ in direct savings.
- Managed relationships with event technology vendors to source, track, and deploy 1,000+ Google Corp devices per event, ensuring seamless execution.
- Spearheaded Alphabet’s first comprehensive event sustainability playbook, achieving first tier 1 net-zero waste event.
- Developed cross-functional resource-sharing program across Google to eliminate redundancies, saving 25% annually while optimizing 20+ global events over three years by identifying critical operational gaps.
Senior Account Executive
PMK*BNC
Los Angeles, CA
07.2015 - 02.2018
- Collaborated on vetting, design, and execution of 150+ experiential programs at Samsung 837 (NYC) and a 12-month national Soho House x Samsung partnership (30+ events), enhancing brand visibility and engagement.
- Led creative development and production for scenic builds and onsite operations for Samsung at global cultural partnerships, including NBA All-Star Weekend, Lollapalooza, Sundance Film Festival, SXSW, Art Basel, NYFW, and Rihanna Album tour.
- Strategized talent procurement, negotiated deals, managed onsite production, and directed product seeding for major campaigns.
- Developed quarterly budgets of approximately $15M to support national brand strategies, defined KPIs, and compiled recap decks to communicate campaign success and insights to clients.
Event Coordinator
The Visionary Group
Los Angeles, CA
05.2014 - 07.2015
- Coordinated creative, operational, and logistics support for high-profile projects, including Shazam at CES, Spotify festival lounges, premium sponsorships for Mazda at SXSW, a nationwide 26-stop Samsung B2B tour, Deleon Tequila and Macallan Whisky launch parties, Southern Living SEC College Football Partnership, and Playboy Comic-Con party.
Account Manager
PGW Experience
Venice, CA
05.2013 - 03.2014
- Projects included: AT&T/Aio Wireless and PepsiCo nationwide B2C sponsorship integration events (ie NFL, Nascar, NBA)
Marketing and Brand Consultant
Media Mine, LLC.
Los Angeles, CA
01.2013 - 05.2013
- Projects included: Key contributor to the development of the Official Walk of Fame App for the Hollywood Chamber of Commerce.
Freelance Project Coordinator
Civic Entertainment Group
New York, NY
07.2012 - 12.2012
- Projects Included: NBC Education Nation Summit, First Annual Martha Stewart American Made Awards, Emirates Airlines Gala
Freelance Production Coordinator
EventStyle
New York, NY
07.2011 - 05.2012
- Projects Included: 17th Annual Super Saturday event in the Hamptons, Shiseido makeup NYC pop events
Education
Bachelor of Arts - Sociology with a concentration in Strategic Communication
University of Wisconsin, Madison
Madison, WISkills
- Experiential Marketing & Technical Production
- Cross-Functional Leadership
- Integrated Marketing & GTM Development
- Scalable Program & Operations Management
- Complex Budgeting & Contract Negotiation
- Champion in Building Inclusive Culture
- Process Optimization & Workflow Design
- Spatial Design & Environmental Storytelling
Timeline
Senior Program Marketing Manager
YouTube (Contract)
01.2025 - Current
Senior Event Marketing Producer
Google
07.2021 - 12.2024
Event Marketing Manager
Google (Marvel Marketers embedded on Google Events & Experiences)
02.2018 - 06.2021
Senior Account Executive
PMK*BNC
07.2015 - 02.2018
Event Coordinator
The Visionary Group
05.2014 - 07.2015
Account Manager
PGW Experience
05.2013 - 03.2014
Marketing and Brand Consultant
Media Mine, LLC.
01.2013 - 05.2013
Freelance Project Coordinator
Civic Entertainment Group
07.2012 - 12.2012
Freelance Production Coordinator
EventStyle
07.2011 - 05.2012
Bachelor of Arts - Sociology with a concentration in Strategic Communication
University of Wisconsin, Madison