Jesse Josephic
Elizabethtown,PA
Summary
Creative-led growth leader. I run an idea-to-impact system: positioning, offers, creative direction, and rapid testing. Drive demand across CTV, Meta, Google, YouTube, and TikTok. Proven results: 7-figure months, 9.8x avg CTV ROAS, +1,875% conversions.
Overview
13
13
years of professional experience
Work History
Owner
Bonfire Media
Elizabethtown, Pennsylvania
01.2023 - Current
- Founded and led Bonfire Media, owning growth strategy + performance creative across CTV, Meta, Google, YouTube, and TikTok for ecommerce and lead-gen brands.
- Scaled Happy Wax to 7-figure months; delivered 9.8x avg CTV ROAS, +42.53% YoY revenue growth, and -20.8% new CAC.
- Drove Sarris Candies (MNTN/CTV): -94.27% CPA, +920% ROAS, +1,875% conversions.
- Grew Bibbidi Boxes: 3.2x avg ROAS, 24M+ impressions, +1,700% YoY revenue growth (tripling revenue).
- Generated for 1 Percent Lists: $19 qualified lead cost and 30+ booked calls/week.
Owner
Social Tide Marketing
Pittsburgh, PA
01.2017 - Current
- Founded and led Social Tide Marketing, delivering growth strategy and marketing execution across key digital channels.
- Managed P&L and operating cadence, overseeing pricing/packaging, margin targets, resourcing, forecasting, and performance reporting to support growth objectives.
- Led client/partner relationships end-to-end, translating performance data into executive decisions and next-step action plans.
- Built an experimentation engine to improve speed-to-learning and drive scalable acquisition.
Pastor
Renaissance Church
Pittsburgh, Pennsylvania
09.2012 - 01.2020
- Founded and scaled Renaissance Church (Pittsburgh) from a handful of attendees to a multi-hundred-person congregation in one of the U.S.’s least-churched metro areas, building sustainable attendance and community impact.
- Set spiritual and organizational vision; preached 1–2x per month, developed teaching series, and led leadership development and pastoral care aligned to mission.
- Built and led volunteer and staff teams with clear roles and training, ensuring consistent, high-quality services and effective community groups.
Education
Master of Divinity -
The Southern Baptist Theological Seminary
Louisville, KY05-2016
Bachelor of Science - Computer Science
California University of Pennsylvania
California, Pennsylvania, PA12-2010
Skills
- Brand strategy & positioning
- Go-to-market (GTM) strategy
- Integrated marketing strategy
- Creative direction / Production leadership
- Content strategy
- Performance marketing
- Marketing analytics & attribution
- Budget / P&L management
Timeline
Owner
Bonfire Media
01.2023 - Current
Owner
Social Tide Marketing
01.2017 - Current
Pastor
Renaissance Church
09.2012 - 01.2020
Master of Divinity -
The Southern Baptist Theological Seminary
Bachelor of Science - Computer Science
California University of Pennsylvania