Jessenia Rodriguez

Miami

Summary

Forward-thinking marketing leader born to build strategic, successful campaigns to drive profits. Results driven in marketing field with knack for completing projects efficiently and productively. Possess specialized skills in market analysis, digital advertising campaigns, and brand management. Excel in communication, teamwork, and adaptability, ensuring seamless integration of innovative strategies for business growth.

Overview

years of professional experience

Certification

Work History

Director of Marketing / General Sales Manager

Sweat440

Miami

10.2020 - Current

Oversee marketing, sales, and general operations to achieve monthly and annual revenue targets
Plan and execute digital marketing campaigns using Canva, optimizing brand awareness and lead generation
Manage recruitment, onboarding, and staff development to build a high-performing, motivated team
Establish and maintain B2B and B2C relationships to maximize studio ROI through strategic partnerships
Implement grassroots marketing efforts and media strategies, significantly amplifying studio reach
Established processes for measuring success of campaigns through key performance indicators.
Interviewed and hired talented individuals to add value to marketing team.
Developed and implemented marketing strategies to increase brand awareness and sales.
Supervised a team of professionals responsible for executing marketing plans.
Monitored competitive products and marketing activities to keep in line with consumer trends.
Strategically devised customer approaches, meeting sales objectives, and capitalizing on emerging opportunities.
Cultivated business partnerships to build lasting relationships with internal and external parties.
Developed budgets for marketing initiatives while ensuring maximum ROI on all investments.
Monitored performance metrics such as click-through rates and conversions to measure success of campaigns.
Planned and facilitated meetings to share marketing plans and explain future business goals.
Implemented digital marketing strategies, including SEO, PPC, email marketing, and social media campaigns, to increase online presence.
Implemented CRM systems to streamline sales processes and improve customer relationships.
Provided regular training sessions for staff on sales techniques, product knowledge and customer service standards.
Attended trade shows, conferences and industry events to promote the company's brand image.
Developed and implemented sales strategies to maximize revenue growth.

Director of Marketing and Communications

Edge Physical Therapy & Rehabilitation

Paramus

01.2018 - 01.2019

Developed and implemented campaigns to promote the center's innovative therapies and services
Built and managed relationships with local businesses and healthcare providers to drive referrals
Oversaw daily operations to improve patient experience, streamline processes, and support growth initiatives
Developed and implemented digital marketing plans to incorporate SEO, social media platforms, and video campaigns.
Coordinated with sales department to align marketing strategies with sales objectives and optimize the sales funnel.
Assessed projects against budgets and timelines, keeping team and assignments on task.
Boosted sales by developing new product marketing strategies.
Mentored marketing personnel on best practices and protocols to maximize productivity.
Provided guidance to junior team members by setting expectations, providing feedback on work quality .
Developed and implemented strategic marketing campaigns, including site promotions and engaging digital content.
Coordinated internal communications to ensure all staff are informed of marketing initiatives and their role in their success.
Negotiated with vendors and media outlets to secure favorable terms for advertising and promotional activities.
Worked closely with customers to determine appropriate marketing offerings and strategies for business needs.
Organized events such as trade shows or conferences to promote company's products or services.
Marketed products and services at tradeshows and promotional events.

Behavioral Therapist

ABA Centers of America

Florida

Provided one-on-one therapy to children, developing individualized care plans to address developmental milestones
Employed Applied Behavior Analysis (ABA) techniques to help clients overcome challenges and unlock potential
Collaborated with families and support teams to promote holistic mental and physical well-being
Developed individualized plans for clients to help them meet their personal goals.
Collected information about clients through interviews, observation, or tests.
Developed and implemented treatment plans based on clinical experience and knowledge.
Designed and implemented scientifically researched and evidence-based interventions.
Acted as client advocate, coordinating required services and resolving emergency problems in crisis situations.
Prepared and maintained required treatment records and reports.
Conducted and wrote psychological evaluations to determine clients' current intellectual functioning and behavioral progress.
Counseled family members to assist in understanding, dealing with or supporting clients or patients.
Responded to crisis situations when severe mental health and behavioral issues arose.
Conducted assessments of client's social, emotional, educational and behavioral functioning in order to develop treatment plans.
Collaborated with other mental health professionals to ensure comprehensive care for clients.
Gathered and researched information about community mental health needs or resources used in conjunction with therapy.
Maintained accurate records of clinical progress notes detailing all relevant information from each session.
Educated school staff about appropriate strategies for responding to challenging behaviors in the classroom setting.
Established strong relationships with local organizations that could provide additional resources for clients.
Assisted in developing new programs or activities to promote positive behavior change among clients.
Maintained professional and technical knowledge by attending educational workshops and reviewing professional publications.
Taught and helped children develop new verbal, communication and social skills necessary for living healthy lifestyles.
Guided clients in developing skills or strategies for dealing with problems.

Education

Bachelor of Arts - Psychology

William Paterson University of New Jersey

Wayne, NJ

01-2021

Skills

Sales
Management
Graphic Design
Canva
Content strategy
CRM management
Media planning
Partnership development
Advertising management
Communications management

Sales expertise
Digital marketing
Networking
Marketing
Business administration
B2B marketing
Influencer partnerships
Content creation
Staff management
Advertising campaigns