Jesus "Jesse" Rios
Richmond,TX
Summary
UI/UX and product leader with 30+ years delivering user-centered digital experiences across public sector, media and streaming, enterprise SaaS, eCommerce, healthcare, and energy. Deep hands on background across research, wireframes, interaction design, and visual design.
Own end to end UX strategy and execution by defining problems with stakeholders, synthesizing qualitative and quantitative insights (GA4, Adobe Analytics, Heap, Quantum Metric, Pendo), and shipping improvements through iterative testing and release cycles.
Build scalable standards by designing and governing reusable components and templates across CMS platforms, enforcing accessibility (WCAG 2.2 and Section 508), and driving consistent UX patterns through documentation and enablement.
People first leader who began leading technical teams in the U.S. Navy and progressed to directing and mentoring cross functional teams across UX, engineering, and operations, setting priorities, raising quality, and accelerating delivery.
Trusted partner to Product, Engineering, and business leaders, translating business goals into intuitive, measurable user experiences and communicating clearly through executive ready narratives, dashboards, and roadmaps.
Provide internal communications and digital content support for technical teams by planning, writing, editing, and publishing clear updates that align stakeholders and move work to execution.
Overview
44
44
years of professional experience
Work History
SOFTWARE ENGINEER II - IT SERVICES DEPT.
CITY OF SAN ANTONIO through KFORCE / SAXON GLOBAL
REMOTE
03.2024 - 12.2025
- Migrated and re-built thousands of web pages and forms for multiple departments using OpenCities CMS and OpenForms, ensuring accurate formatting, link integrity, and brand consistency.
- Used detailed build lists and phased rollout plans to streamline content migration and support timely page deployment across departments.
- Selected appropriate content types, templates, and components aligned to platform capabilities and department requirements.
- Performed QA/UAT-style reviews (formatting, forms, metadata, accessibility checks) and implemented corrections based on team and client feedback.
- Participated in migration of custom sites across multiple departments, coordinating dependencies and cutover readiness.
- Collaborated on backlog management—triaging updates, tracking progress, and closing tickets to meet delivery targets.
- Applied working knowledge of HTML, JavaScript, and CSS to customize web content while adhering to platform standards, accessibility requirements, and established style/brand guidelines.
- Edited and enhanced photography and graphics using Adobe Creative Suite for seamless integration into CMS-driven updates.
- Wrote and edited OpenCities/OpenForms content in AP Style; created quick-turn training and update videos using Powtoon and Camtasia to support phased rollouts.
TRANSITION MANAGER / TIER 3 PRODUCTION SUPPORT LEAD
DIRECTV through COGNIZANT TECHNOLOGY SOLUTIONS / NLB SERVICES
REMOTE
01.2022 - 08.2023
- Protected customer and employee user experience by leading incident response and release readiness—reducing friction and downtime for always-on digital journeys.
- Translated telemetry (AWS, ELK, Dynatrace) into exec-ready risk heatmaps and incident trends, informing quarterly roadmaps and reliability KPIs.
- Partnered with client and stakeholder teams to align production reliability improvements with business objectives—driving change control, rollout readiness, and clear stakeholder communications on risks, timelines, and impacts.
- Led a 24/7 Tier 3 production support team for an enterprise AWS application, maintaining high availability and peak performance.
- Built and operated performance monitoring for cloud microservices, improving detection, triage speed, and overall system reliability.
- Served as primary triage lead during outages and critical incidents—coordinating engineers, communicating status, and driving restoration using AWS dashboards, ELK, and Dynatrace.
- Collaborated across teams to troubleshoot issues, execute root-cause analysis, and implement preventive fixes and runbooks.
- Developed KPI dashboards for real-time operational insights and stakeholder reporting.
- Created AP Style–aligned incident updates, postmortem summaries, and KPI narratives; produced short walkthrough videos using Camtasia for stakeholder enablement.
UX/UI, MULTIVARIATE A/B UX TESTING ENGINEER / UX TEAM LEAD
DIRECTV through COGNIZANT TECHNOLOGY SOLUTIONS / NLB SERVICES
REMOTE
02.2021 - 12.2021
- Led end-to-end UX optimization for streaming product journeys—mapping flows, identifying friction points, and designing UI changes to improve clarity, engagement, and conversion.
- Coordinated e-commerce experience updates (Adobe Commerce) with Marketing Ops and engineering—aligning sprint work, content readiness, launch QA, and change communications for releases and experiments.
- Executed qualitative research (usability testing, surveys) to inform testable hypotheses and prioritize optimization opportunities.
- Developed personas and journey artifacts to align stakeholders on user needs, drop-off drivers, and testing priorities.
- Designed and ran multivariate experiments with EVOLV.ai; iterated messaging and UX patterns based on measured outcomes.
- Produced code-ready prototypes (Framer X, InVision, Figma) to accelerate experiment builds and reduce handoff friction with engineering.
- Partnered with engineering on UI integration and data architecture needs (e.g., SAP, MuleSoft) to ensure experiences aligned with backend dependencies.
- Implemented and supported experiment variants using JavaScript and React across AT&T and DIRECTV digital properties.
- Presented optimization insights and recommendations in stakeholder reviews—connecting behavior and results to business priorities.
- Produced experiment readouts and stakeholder updates in AP Style; recorded short demos and training clips using Camtasia to support launches and adoption.
SENIOR UX DESIGNER / WEB DEVELOPER
SAP GERMANY through SAP AMERICA / MIOTEK / AMTEX SYSTEMS
REMOTE
06.2020 - 12.2020
- Created wireframes, storyboards, journey maps, prototypes, and developed a customer journey product.
- Gathered business requirements, and user stories, created user journeys, and low and high-fidelity prototypes.
- Developed data visualization solution.
- Collaborated with business leaders to develop internal solutions.
- Using advanced prototyping tools such as Framer X, InVision, Figma, and Zeplin to create code-ready realistic prototypes.
- Using HTML, CSS, and JavaScript libraries to create data visualization solutions from advanced JSON datasets.
- Wrote and edited stakeholder communications and web content in AP Style, simplifying technical and analytical information for internal audiences.
SENIOR UX RESEARCHER / DATA VISUALIZATION ENGINEER / SEO STRATEGIST
MOBILIZE through R SYSTEMS INTERNATIONAL LTD
HOUSTON, TX
02.2020 - 05.2020
- Crafted advanced UX prototypes and conducted research, optimizing interfaces through A/B testing.
- Enhanced form management and data visualization using Python and modern SEO tools.
- Collaborated on product strategies and user research, developing prototypes and design patterns for cross-functional solutions.
- Utilized leading prototyping tools for comprehensive multi-platform design, focusing on responsive and intuitive user experiences.
- Wrote and edited stakeholder communications and web content in AP Style, simplifying technical and analytical information for internal audiences.
ECOMMERCE MANAGER / UX UI DESIGNER / WEB DEVELOPER
COLLECTORS FIREARMS
HOUSTON, TX
04.2019 - 02.2020
- Enhanced eCommerce UX and conducted multichannel marketing campaigns.
- Successfully transitioned the company’s eCommerce store to BigCommerce, enhancing the online shopping experience and improving sales performance.
- Crafted and deployed multichannel marketing campaigns, leveraging data and segmentation to target and engage customers effectively.
- Engineered SEO and SEM strategies that significantly increased the company's online presence and market share.
- Wrote and edited stakeholder communications and web content in AP Style, simplifying technical and analytical information for internal audiences.
AVIATION SOFTWARE PRODUCT OWNER / PENDO TECHNICAL LEAD / ECOMMERCE SOFTWARE ENGINEER
UAS INTERNATIONAL TRIP SUPPORT
HOUSTON, TX
09.2016 - 03.2019
- Drove renewal hygiene and forecast stage discipline with stakeholders; established standard fields and dashboards for exec visibility.
- Designed, led, and built custom aviation software products for private, VIP, and commercial use.
- Utilized Adobe Campaign management tools to improve campaign performance by 35%, enhancing customer engagement and conversion rates.
- Successfully integrated Salesforce with Pendo to enhance data segmentation and filtering capabilities, enabling more targeted and effective user engagement strategies.
- Implemented UI development on WordPress platforms, tailoring to specific project needs.
- Proficient in Google Analytics for robust reporting and data analysis.
- Provided change-management support for new Power Apps workflows through end-user training, job aids, and hands-on coaching to increase adoption and productivity.
- Wrote and edited stakeholder communications and web content in AP Style, simplifying technical and analytical information for internal audiences.
WEBSITE MANAGER / WEB DEVELOPER
FRONTLINE ER Emergency Room
RICHMOND, TX
11.2015 - 08.2016
- Developed a top-ranking, SEO-optimized website, featuring traffic-boosting elements and performance tracked via Google Analytics.
- Crafted wireframes and prototypes, utilizing tools like Sketch and Adobe XD to refine user experience.
- Performed competitor analysis to identify strategic opportunities and enhance market position.
- Managed comprehensive website design and development, focusing on user journey digitalization and brand management.
- Conducted data analysis with Tableau CRM Analytics, integrating with Salesforce to streamline customer interaction management.
- Executed targeted marketing emails and utilized Miro for collaborative UX design processes.
- Led project management efforts, advocating for product and process enhancements based on in-depth customer research.
- Designed and implemented web forms and UX solutions, catering to both B2B and direct-to-consumer segments.
- Administered Salesforce, aligning with electronic medical records systems, and utilized Power BI for advanced reporting.
- Wrote and edited stakeholder communications and web content in AP Style, simplifying technical and analytical information for internal audiences.
- Role Highlights — Website Developer & Digital Experience (Healthcare)
- Owned the full lifecycle of the patient-facing emergency room website—from requirements and wireframing through HTML/CSS/JavaScript implementation and CMS publishing—ensuring a responsive, mobile-first experience for local patients and caregivers.
- Implemented and monitored digital analytics and conversion tracking using Google Analytics and Google Tag Manager, feeding data into Power BI/Tableau-style dashboards to surface traffic, call-to-action clicks, and appointment/lead-form submissions.
- Partnered closely with clinical leadership and Marketing to translate campaigns (screenings, promotions, seasonal health messaging) into targeted landing pages and nurture journeys, improving lead quality and conversion throughout the digital funnel.
- Coordinated incident response for any web-related outages or performance issues, quickly diagnosing root causes and restoring service to protect patient access to critical ER information and directions.
IT DIRECTOR / E-COMMERCE WEBSITE MANAGER
TEXAS LAW SHIELD
HOUSTON, TX
01.2015 - 09.2015
- Directed a development and multimedia team, enhancing digital presence through websites, videos, and other materials.
- Streamlined member communication and billing for 140,000+ members using automation tools like Salesforce.
- Led UX/UI design and prototyping for desktop and mobile applications, incorporating tools like Axure RP and Adobe XD.
- Optimized web performance with SEO and analytics, contributing to brand management using Google Analytics and Power BI.
- Managed eCommerce and digital marketing, including social media campaigns and product profitability.
- Oversaw content management for WordPress and BigCommerce, and spearheaded billing system integration as a Project Manager.
- Drove membership growth through targeted email marketing campaigns using platforms like Constant Contact.
- Administered social media channels and marketing campaigns, utilizing analytics for strategic decision-making.
- Implemented and managed Salesforce Sales Cloud, enhancing customer service efficiency.
- Provided corporate IT leadership as acting CTO, introducing Agile and Scrum methodologies to the workflow.
- Wrote and edited stakeholder communications and web content in AP Style, simplifying technical and analytical information for internal audiences.
WEBSITE MANAGER / WEB DEVELOPER / PRODUCT OWNER
SUPPLY CHAIN COUNCIL, INC.
HOUSTON, TX
07.2013 - 01.2015
- Prototyped custom Salesforce Classic screens and dashboards to visualize membership lifecycle, enabling QBR-style discussions on retention and ACV.
- Oversaw management and migration of CMS platforms (Drupal, Magento, Joomla), coordinating stakeholder readiness and content governance to support continuous improvement.
- Designed and prototyped UX for custom Salesforce Classic screens, improving membership service flows.
- Established multi-stage development, testing, and deployment environments; managed release readiness and change-control processes to deliver updates safely and predictably.
- Spearheaded A/B testing and analytics with platforms like Google Analytics and Adobe Campaign, significantly improving customer engagement.
- Executed successful marketing campaigns using email, social media, and marketing automation tools like Eloqua.
- Managed technical infrastructure, including domain hosting, servers, and cloud services, while ensuring secure payment gateway integrations.
- Conducted comprehensive website security testing, including DDoS simulation and mitigation.
- Wrote and edited stakeholder communications and web content in AP Style, simplifying technical and analytical information for internal audiences.
PRODUCT OWNER / UX DIRECTOR / UI DESIGNER / SENIOR WEB DEVELOPER / E-COMMERCE WEBSITE MANAGER
IHS
HOUSTON, TX
09.2000 - 07.2013
- Directed UX strategy and standards for a portfolio of subscription products—leading cross-functional delivery, setting reusable UI patterns, and aligning research/analytics to roadmap priorities.
- Held multiple other roles including Website Producer, Webmaster, Graphic Designer, and Network Administrator, showcasing a broad skill set and versatility.
- Co-developed RigPoint, a pioneering offshore rig information tool, through Joint Application Development with major oil & gas clients, now part of IHS Markit’s offerings.
- Managed end-to-end website lifecycle, including content updates, stakeholder communications, and governance—driving substantial traffic growth through SEO and analytics.
- Pioneered a proprietary content management system, earning a US patent for user interface design.
- Led digital transformation initiatives (eCommerce and content management) for 88 subscription products—supporting change management through rollout planning, training, and communications that improved adoption and profitability.
- Administered secure data transfer and incident management as a Globalscape EFT server administrator.
- Executed A/B testing and leveraged analytics tools like Google Analytics and Tableau for targeted marketing campaigns and customer insights.
- Managed and standardized Adobe Campaign Classic templates, contributing to a 35% uplift in campaign performance.
- Spearheaded Adobe Campaign’s offer engine strategies, integrating with CRM for personalized marketing, significantly improving customer engagement.
- Oversaw the administration of modern Windows Servers, ensuring robust network security and system integrity.
- Collaborated with top-tier oil & gas companies in creative design and strategic product development, influencing industry standards.
- Led corporate web presence until IHS acquisition in 2011, and managed key payment integrations like Authorize.net, significantly enhancing digital transaction capabilities.
- Championed automation and business process optimization, delivering excellent customer service and innovative problem-solving.
- Directed software testing and business continuity planning, fortifying operational resilience and compliance.
- Developed and managed corporate brand awareness campaigns, significantly impacting sales conversions and customer experience over 11 years.
- Wrote and edited stakeholder communications and web content in AP Style, simplifying technical and analytical information for internal audiences.
WEB DEVELOPER / UX DIRECTOR/UI DESIGNER/DEVELOPER / SERVER ADMINISTRATOR / IT ANALYST / PRODUCT OWNER
CORESTAFF SERVICES
HOUSTON, TX
09.1998 - 09.2000
- User experience leadership: owned information architecture, page layouts, and interaction patterns for brand sites—balancing usability, performance, and business goals.
- Led the development of brand websites, securing industry accolades for design excellence.
- Proficient in modern web programming and managed end-to-end website development with a focus on SEO and user engagement.
- Significantly increased web traffic through strategic digital marketing initiatives.
- Managed web infrastructure and custom portfolios while establishing best practices.
- Analyzed web metrics to inform marketing strategies and content creation.
- Wrote and edited stakeholder communications and web content in AP Style, simplifying technical and analytical information for internal audiences.
WEB DEVELOPER / DESIGNER / INMARSAT ENGINEER / B2B SALES
TRIONICS, INC.
WEBSTER, TX
10.1993 - 09.1998
- User experience focus: designed and iterated user-facing web content and sales enablement materials to make technical products easier to understand, evaluate, and purchase.
- Led the development and management of a high-traffic corporate website, enhancing the company's online presence and brand visibility.
- Managed end-to-end digital marketing initiatives, including SEO and web analytics, to strengthen brand reputation.
- Directed eCommerce operations, improving product visibility and sales through strategic online marketing.
- Pioneered content management system training, creating a knowledge base that supported business operations and marketing.
- Secured a key dealership with Japan Radio Corporation, expanding the company’s market reach and product offerings.
PROJECT MANAGER / INMARSAT ENGINEER / TRAINER
MOBILE TELESYSTEMS, INC.
GAITHERSBURG, MD
09.1992 - 10.1993
- User experience integration: captured shipboard crew workflows and constraints, then authored task-based training and technical documentation to ensure systems were usable, reliable, and mission-ready.
- Provided dedicated customer support to large customer.
- Performed 83 INMARSAT SATCOM installations on cargo tanker ships.
- Customer training and technical documentation authoring.
- Traveled internationally performing shipboard repairs.
- Managed a major fleet-wide tanker ship installation from Houston.
- Repaired, tested and led training on INMARSAT units used in Desert Shield/Desert Storm, CNN and United Nations forces.
PROCESS CONTROLS AND AUTOMATION ENGINEER
TRACOR MARCON, INC.
LUSBY, MD
11.1988 - 09.1992
- Troubleshot and repaired process monitoring and control computers and sensors.
- Performed final quality testing of factory systems and sensors.
- Programmed systems to customer requirements. Business to business and Direct to consumer.
- Performed on-site customer service and shipboard system installations.
- Member, ASNE, American Society of Naval Engineers.
AVIATION ELECTRONICS TECHNICIAN / FLIGHT CREW / AVIONICS TECHNICIAN
UNITED STATES NAVY NAVAL AIR STATION BARBERS POINT, HI
BARBERS POINT, HI
10.1981 - 11.1988
- Flight technician on US Strategic Command's nuclear command TACAMO Emergency Action Message relay aircraft.
- Served in other technical roles including Avionics Technician, specializing in micro-miniature and flight systems repair.
- Led an electronics workshop and developed automated tests for mission-critical systems, enhancing operational efficiency.
- Conducted comprehensive training programs on mission computers and CPR, serving as an Instructor-Trainer.
- Held U.S. security clearances at the Secret and Top Secret/SCI levels.
Education
Nursing
College of Southern Maryland
01.1991
High School Diploma - undefined
Hialeah Senior High School
01.1981
Various Technology, Leadership and Management Schools
US Navy
01.1988
Skills
- Content governance and publishing
- Experimental design expertise
- Digital experience and microservice oversight
- Accessibility testing tools
- Prototyping and usability testing
- Marketing technology platforms: OpenCities, OpenForms, Drupal, AEM, Shopify, BigCommerce, Magento, Adobe Campaign, Marketo, Eloqua, Salesforce Marketing Cloud
- Delivery and operations management
Portfolio
https://j-rios.myportfolio.com, Password: RiosNova47!
Patents
US Patent US8209203B1, Inventor of a software system for the offshore oil and gas industry, streamlining the tracking and analysis of market and technical data, now recognized as the S&P Global Petrodata Product Suite., https://patents.google.com/patent/US8209203
Timeline
SOFTWARE ENGINEER II - IT SERVICES DEPT.
CITY OF SAN ANTONIO through KFORCE / SAXON GLOBAL
03.2024 - 12.2025
TRANSITION MANAGER / TIER 3 PRODUCTION SUPPORT LEAD
DIRECTV through COGNIZANT TECHNOLOGY SOLUTIONS / NLB SERVICES
01.2022 - 08.2023
UX/UI, MULTIVARIATE A/B UX TESTING ENGINEER / UX TEAM LEAD
DIRECTV through COGNIZANT TECHNOLOGY SOLUTIONS / NLB SERVICES
02.2021 - 12.2021
SENIOR UX DESIGNER / WEB DEVELOPER
SAP GERMANY through SAP AMERICA / MIOTEK / AMTEX SYSTEMS
06.2020 - 12.2020
SENIOR UX RESEARCHER / DATA VISUALIZATION ENGINEER / SEO STRATEGIST
MOBILIZE through R SYSTEMS INTERNATIONAL LTD
02.2020 - 05.2020
ECOMMERCE MANAGER / UX UI DESIGNER / WEB DEVELOPER
COLLECTORS FIREARMS
04.2019 - 02.2020
AVIATION SOFTWARE PRODUCT OWNER / PENDO TECHNICAL LEAD / ECOMMERCE SOFTWARE ENGINEER
UAS INTERNATIONAL TRIP SUPPORT
09.2016 - 03.2019
WEBSITE MANAGER / WEB DEVELOPER
FRONTLINE ER Emergency Room
11.2015 - 08.2016
IT DIRECTOR / E-COMMERCE WEBSITE MANAGER
TEXAS LAW SHIELD
01.2015 - 09.2015
WEBSITE MANAGER / WEB DEVELOPER / PRODUCT OWNER
SUPPLY CHAIN COUNCIL, INC.
07.2013 - 01.2015
PRODUCT OWNER / UX DIRECTOR / UI DESIGNER / SENIOR WEB DEVELOPER / E-COMMERCE WEBSITE MANAGER
IHS
09.2000 - 07.2013
WEB DEVELOPER / UX DIRECTOR/UI DESIGNER/DEVELOPER / SERVER ADMINISTRATOR / IT ANALYST / PRODUCT OWNER
CORESTAFF SERVICES
09.1998 - 09.2000
WEB DEVELOPER / DESIGNER / INMARSAT ENGINEER / B2B SALES
TRIONICS, INC.
10.1993 - 09.1998
PROJECT MANAGER / INMARSAT ENGINEER / TRAINER
MOBILE TELESYSTEMS, INC.
09.1992 - 10.1993
PROCESS CONTROLS AND AUTOMATION ENGINEER
TRACOR MARCON, INC.
11.1988 - 09.1992
AVIATION ELECTRONICS TECHNICIAN / FLIGHT CREW / AVIONICS TECHNICIAN
UNITED STATES NAVY NAVAL AIR STATION BARBERS POINT, HI
10.1981 - 11.1988
Nursing
College of Southern Maryland
High School Diploma - undefined
Hialeah Senior High School
Various Technology, Leadership and Management Schools
US Navy