Summary
Overview
Work History
Education
Skills
Affiliations
Timeline
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Jessica Bard

Philadelphia,PA

Summary

Emmy-nominated, dynamic, and results-oriented storyteller with 9 years of combined expertise in journalism, content creation, and digital marketing. Passionate about data analytics, leadership, influence, and building trustworthy connections.

Overview

10
10
years of professional experience

Work History

Digital Managing Editor, Consultant360

HMP Global
East Windsor, NJ
05.2023 - Current

Manage the Consultant360.com website, a top-tier online resource for clinicians, achieving more than 500,000 monthly page views

  • Produce captivating multimedia content, including podcasts, videos, and articles
  • Collaborate seamlessly with Ad Operations to devise and execute impactful email marketing strategies and digital ad campaigns, consistently meeting and exceeding target goals
  • Data analysis: track and evaluate content performance, providing strategic recommendations for enhanced efficiency and peak performance
  • Collaborate cross-functionally with Information Technology to maintain website quality standards and perform quality assurance reviews
  • Lead team meetings to drive alignment and foster professional development among direct reports

Associate Digital Editor

HMP Global
East Windsor, NJ
02.2021 - 05.2023

Collaborate with key opinion leaders to craft compelling deliverables for client-sponsored campaigns on hot-button clinical topics across multiple disease states

  • Multimedia production: research, record, and edit podcasts and videos using Camtasia
  • Provide professional voiceover to elevate multimedia content and educational materials with a polished presentation
  • End-to-end process: content creation, e-newsletters building and scheduling, and tracking key performance data for reports

Business Reporter, General Assignment Reporter

WDRB News
Louisville, KY
04.2016 - 06.2020

Versatile and dynamic multimedia reporter with a proven track record of breaking stories ahead of the competition

  • Pitch, source, write, and deliver hard-hitting stories for television, website, podcasts, and social media platforms
  • Interview: tackle deep-rooted issues with top business executives and politicians, skillfully avoid spin, and deliver thought-provoking questions
  • Emcee for major fundraising events, engaging audiences of over 300 attendees
  • Develop trusted source network of 200+ business leaders and community organizers
  • Excel under pressure while reporting live and unscripted during breaking-news situations
  • Contribute to a team effort leading market viewership among people 25 to 54 years of age

Weekend News Anchor, Producer, Reporter

WETM 18 News
Elmira, NY
07.2014 - 04.2016

Scrappy and driven journalist known for consistently tackling the toughest and most complex stories, beating competitors to the scene, and delivering impactful reports

  • Establish trusted relationships with local and state leaders, leveraging inside information to create accurate and detailed stories.
  • Shoot, edit, write, and present compelling stories to regularly lead nightly newscasts
  • Perform every role within the newsroom, independently producing and anchoring weekend newscasts, showcasing a hands-on approach and a commitment to excellence in every aspect of news production

Education

Bachelor of Science - Journalism

Suffolk University
Boston, MA
05.2014

Skills

  • Writing, editing, & fact-checking
  • SEO & HTML best practices
  • Mastery of AMA, AP, & similar style guidelines
  • Listening, influencing, collaborating, team leadership, & relationship building
  • Video editing: Avid, Final Cut Pro, Camtasia, iMovie, & more
  • Project management: Microsoft 365, Zoom, Teams, Slack, HIVE, Ongage, Beepro, Canva, Oktopost, Chartbeat, Google Analytics, & more
  • Professional voiceover
  • Social media comment & message moderation
  • Technical communication to varied audiences
  • Decisive: ability to make consequential decisions under tight deadlines
  • Data analysis & report generation

Affiliations

YogaSix Yogi

Lifehouse Women's Maternity Home volunteer

Suffolk University women's basketball co-captain

Suffolk University women's volleyball team member

Timeline

Digital Managing Editor, Consultant360

HMP Global
05.2023 - Current

Associate Digital Editor

HMP Global
02.2021 - 05.2023

Business Reporter, General Assignment Reporter

WDRB News
04.2016 - 06.2020

Weekend News Anchor, Producer, Reporter

WETM 18 News
07.2014 - 04.2016

Bachelor of Science - Journalism

Suffolk University
Jessica Bard