Summary
Overview
Work History
Skills
Timeline
Generic

Jessica Belfiore

Worcester,MA

Summary

Knowledgeable Sales Manager with proven track record in driving sales growth and cultivating lasting client relationships. Demonstrated success in expanding market share and enhancing customer satisfaction. Utilized strategic planning and effective communication to drive team performance and ensure consistent results.

Overview

12
12
years of professional experience

Work History

Sales Manager, Western Massachusetts

Holistic Industries
01.2024 - Current
  • Managed approximately 30-40 stores from Worcester to Great Barrington utilizing programs like LeafTrade and SaleForce to forecast production needs and maximize sales for current and new accounts
  • Promoted to oversee all sales efforts across Western Massachusetts, managing key accounts and dispensary relationships while driving sell-through of Strane, Hellavated, Garcia, and DO Drops products
  • Responsible for full-cycle sales: prospecting, pitching, placing orders, negotiating promotions, updating menus, and providing post-sale support
  • Built strong relationships with buyers, inventory managers, and GMs to understand store needs, increasing product visibility and sell-in across the region
  • Collaborated with marketing and fulfillment teams to ensure timely product delivery and promotional execution
  • Developed tailored promotional strategies per dispensary to maximize ROI and increase case sales month-over-month
  • Regularly visit dispensary partners, coordinating educational sessions, budtender training, and in-store brand support
  • Represent the brand at Massachusetts cannabis events, expanding visibility and driving new partnerships

Customer Success Representative

Holistic Industries
04.2022 - 12.2023
  • Worked with dispensaries to help promote Strane through updating marketing materials, setting up educational pop-up events, and virtual/in-person training sessions
  • Participated and helped organize Strane’s part in events such as PA Cannafest and others to help expand education about the medical benefits of cannabis while also advertising Strane and the reasons to shop our products vs competitors
  • Made relationships with new buyers, GMs, and budtending staff for new dispensaries opening in the area
  • Spoke with GMs, buyers, and inventory leaders to learn more about how we could get Strane products in the store to send the feedback to the sales team
  • Covered over 100 stores from Harrisburg to Philadelphia
  • Had an average ROI of 95% during pop-up events

Patient Consultant

Curaleaf
06.2019 - 04.2022
  • Responsible for admitting, consulting, and billing patients, both in the dispensary and on the phone
  • Helped receive product, fulfill patient orders, and receive delivery from various cultivators
  • Educate patients to show how medical cannabis can benefit their wellness that they might have not known about
  • Assisted customers with issues/ descaled client situations with defective or underperforming products
  • Responsible for updating visual aids and displays in store, making sure sales displays were always up to date
  • Volunteered at events such as PA Cannafest and others to help expand education about the medical benefits of cannabis while also advertising Curaleaf and the reasons to shop with us vs competitors

Brand Ambassador

Calypso
01.2020 - 03.2021
  • Assisted customers with issues/ descaled client situations with defective or underperforming products via email, helped distribute credits to replace product when applicable and then working with the dispensaries to make sure credit went to the appropriate patients
  • Worked with dispensaries to help promote Calypso through updating marketing materials, setting up educational pop-up events, and virtual learning
  • Made relationships with new buyers for new dispensaries opening in the area
  • Updated all product inventory through LeafTrade
  • Educate patients to show how medical cannabis can benefit their wellness that they might have not known about at pop up events and when visiting dispensaries
  • Spoke with GMs, buyers, and inventory leaders to learn more about how we could get Calypso products in the store to send the feedback to the sales team
  • Covered a total of 36 stores in my short period of time as a Brand Ambassador

Sr. Marketing Advisor (Retention)

ReminderMedia, Publishers of American Lifestyle
02.2017 - 04.2019
  • Phone-based customer service for marketing publication, American Lifestyle
  • Quickly promoted (6 months) due to proven phone sales, excellent patience, and exceeding department goals
  • As a Sr
  • Marketing Advisor in Retention, was responsible for handling all escalated calls from existing clients to clients looking to terminate their services
  • Selling on-print and digital mediums
  • 50-100 dials daily and continued to exceed department goals

Mobile Sales Supervisor

Best Buy
09.2013 - 02.2017
  • Starting in an entry position, was promoted annually until running a small sales floor with a team of 12-15 people, interviewing and training new hires
  • Hit weekly, monthly, and quarterly KPIs
  • Frequently in top quartile for overall sales, baskets, and add-ons territorially, regionally, and nationally
  • Responsible for sales floor’s numbers and keeping the team accountable while maintaining high morale and a comfortable experience not only for fellow employees but the clients as well
  • Responsible for hitting sales goals individually and as a team
  • Kept the retail space clean, neat, and up to date with sales for customers

Skills

  • Relationship building
  • Sales team training
  • Staff management
  • Goals and performance
  • Sales strategy development
  • Account management
  • New business development
  • Microsoft Office

Timeline

Sales Manager, Western Massachusetts

Holistic Industries
01.2024 - Current

Customer Success Representative

Holistic Industries
04.2022 - 12.2023

Brand Ambassador

Calypso
01.2020 - 03.2021

Patient Consultant

Curaleaf
06.2019 - 04.2022

Sr. Marketing Advisor (Retention)

ReminderMedia, Publishers of American Lifestyle
02.2017 - 04.2019

Mobile Sales Supervisor

Best Buy
09.2013 - 02.2017
Jessica Belfiore