Jessica Blow

Representing over 30 brands of spirits, liqueurs, and ready-to drink cocktails for these two tasting companies

• Conducts product demonstrations (demos) for off-premise retailers for various spirits, using extensive product knowledge to sell bourbon, liqueur, mezcal, moonshine, ready to drink beverages, rum, tequila, and vodka.
• Builds lasting relationships with customers and retailers through genuine, personalized interactions with customers and merchants, increasing positive referrals and instilling brand loyalty.
• Exceeds client expectations through timely event set up, professional demeanor, and proactive problem-solving skills, routinely earning recognition from retailers and leadership, yielding in product reorders and repeat demo requests.
• Demonstrates strong communication skills by furnishing detailed event recaps and customer feedback to management, dispersing product samples, and seizing opportunities to persuade, influence, and convert customers.
• Continues education and industry insight by attending seminars and distillery tours, reading current trade publications, and analyzing recap data regarding a variety of statistical and demographic categories, such as conversion rate and products sold by gender, for personal market research.

Big Machine Vodka, Borchetta Bourbon, Clayton James Tennessee Whiskey, Pickers Vodka, Spiked Coolers

• Enhances brand presence by modeling, creative consultation, executing on-premise and off-premise demos, activations, and large-scale promotional events including local trade shows, non-profit sponsorships, and professional sporting events.
• Mentors new ambassadors, offering training in product knowledge and customer interaction techniques, demonstrating abilities in educating and motivating others.
• Consults with superiors regarding ideas for identifying and implementing opportunities to drive sales and education in both on and off-premise accounts, such as creating partnerships with chain restaurants and offering stores literature on product benefits, fostering brand growth and a culture of teamwork.
• Collaborates with marketing team and social media influencers to create compelling content to drive business to the company owned restaurant and distilleries, offering production notes and modeling skills to photo and video shoots, and further amplifying brand reach.
• Utilizes storytelling, influencing, and public speaking skills for loudspeaker marketing, interactive giveaway activities, and emceeing company events to increase foot traffic and brand awareness.

Franklin Distillery craft Vodka and Gin, and 20+ Old World wines imported by Franklin Selections

• Conducted engaging off-premise demos, insightfully answering customer questions about tasting notes, food pairings, and ingredients.
• Curated an appealing brand image and immersive tasting experience to instigate and prolong customer interaction, utilizing scent jars, ephemera, and mixology expertise to create memorable cocktail samples and a lasting brand impression.
• Effectively communicated successes and other valuable information to management, such as promptly alerting distributor to stock levels, forwarding opportunities to add new accounts, and relaying client needs, enhancing brand reputation and retailer rapport.
• Boosted sales by consulting with store staff to utilize product placement in high traffic areas, offering suggestions for upselling, side selling, cross-selling, and driving product interest.

Standard Proof botanical rye whiskey infusions, such as Red Eye Rye and Pecan Rye, and Barsmith cocktail mixers

• Executed on and off-premise demos, bar buybacks, and served as bartender and promotional model at product launch events and activations.
• Consulted creative director and salesperson to align marketing initiatives with product launches and events, submitting thorough tasting and event reports, and recommend ideas for new products and cocktail development.
• Generated record sales of individually sold bottles of rye whiskey offerings in liquor stores as highest grossing brand ambassador from 2019 to 2021.