Jessica De Los Santos

Role Summary:

Strategic leader on Google Maps Business Development team, managing partnerships and new product launches. Currently leading strategic customer engagements for Geo Developer, focusing on building next-generation solutions for long-term success.

Responsibilities & Achievements:

• Tier 1 Partnerships & Revenue: Uber Partnership: Led global initiatives for the top revenue-generating account ($xxM ARR) on Google Maps Platform, introducing groundbreaking deal models. Integrated Uber into OneGoogle accounts, showcasing adept cross-functional management. Pioneered advanced data rights, setting a precedent for widespread enterprise adoption and catalyzing revenue-driven products and solutions within Google Maps Platform.
• Directly responsible for $117M in annual revenue and oversight of $160M of Tier 1 revenue.

New Product Business Development / Incubation

• Launched a new imagery product for Google Maps Platform, achieving accelerated growth.
• Led ad syndication efforts, driving monetization pilot using ad rendering technology and location & behavioral data.

Pricing / Commercial Structures:

• Operationalized a new pricing strategy for Mobility Packages, facilitating a "land and expand" approach.
• Provided thought leadership for incremental monetization frameworks, maximizing ROI.

Role Summary:

Led the global commercial strategy for GCAS agency & reseller deals, managing $16B (2020) annual revenue on Google Marketing Platform (GMP) with 22% YoY growth. Oversaw internal and external negotiations, collaborating with cross-functional teams to design high-impact agreements. Notable collaboration with AMER Apple/Omnicom teams resulted in a +$80M commitment, a 13x growth from 2019.

Achievements:

• 2020-1 Commercial Restructure: Launched GMP pricing initiatives, yielding +$5M incremental tech fee revenue across the Big 6.
• Global Resellers Launch: Developed a global strategy, driving $2B / +24% YoY (2020) growth. Enabled +30% net-new revenue for GMP products.
• Post-COVID Strategy / 2021 Renewals: Redesigned GMP commercial strategy, focusing on custom incentives for proficiency & tech maturity KPIs. Achieved double-digit growth across the $14B Big 6 portfolio.

• BD Lead for first-of-kind commercial SEM contracts, driving revenue growth for Google.
• Structured strategic deals with 3Ps, providing auxiliary funding for Search re-investment and growth.
• Led product development initiatives and facilitated partnerships with key stakeholders.

• Managed operational teams through re-orgs with 0% attrition and >90% MFS score.
• Oversaw growth & scale of third-party display support through tactical automation as well as the design, facilitation and deployment of first-of-kind offshore operation in IN.
• Received 155 peer bonuses, 8 spot bonuses, and an average UFS/gGeist manager rating of 93%.