Jessica Falconer
Eagan,MN
Summary
Marketing Specialist with 4+ years of experience managing and executing various marketing campaigns, creating engaging content and leading brand awareness initiatives across multiple industries. Talented in problem-solving, collaborating as a team, and working under pressure without errors. Strong technical writer with knowledge about lubricants and fluids industry.
Overview
7
7
years of professional experience
Work History
Marketing Specialist
Lube-Tech
03.2021 - Current
- Manages brand identity by overseeing digital and print marketing assets for internal and external purposes.
- Develops creative content for emails, social media, blogs, articles, sell sheets, presentations, websites, and videos.
- Monitors trends in the industry, social media, and competitive landscape to create new written material.
- Manages email marketing via email distribution platform Act-On, and analyzes key metrics and analytics to drive campaigns.
- Creates monthly external newsletters to send to current customers and prospects highlighting internal blogs, current trends in the industry, and new product announcements.
- Maintains trade show presence by working with member associations and external vendors.
- Manages ExxonMobil Marketing relationship
Web Producer
WCCO
11.2019 - 10.2020
- Continuously managed and published digital content while concentrating on breaking news.
- Analyzed industry trends and engagement metrics to grow audiences on multiple social platforms.
- Integrated SEO measures into all original content to optimize search rank and ease user discovery.
- Generated creative story ideas and digital elements that complemented and enhanced the news.
- Engaged with varying audiences through Facebook, Twitter, Instagram and YouTube.
Communications Intern
HealthPartners
02.2019 - 09.2019
- Developed original content for social media posts and website articles.
- Created newsletters, memos, blogs, posters for internal and external purposes.
- Successfully engaged with audience members daily by promoting brand awareness.
- Developed strong professional relationships by interacting and communicating effectively with wide variety of colleagues and external contacts.
- Interviewed patients and staff for stories and written material.
Sports and Information Intern
UMD Athletics
01.2017 - 01.2018
- Created and edited video productions and photos for men’s and women’s sports.
- Responsible for posting game day updates to various social media platforms to drive viewership.
- Conducted post-game interviews with players and coaches.
- Published content to the UMD Bulldog’s website and YouTube channel.
- Produced weekly on-camera interviews with featured players.
Education
Bachelor of Arts - Journalism
University Of Minnesota Duluth
12.2017
Skills
- Brand Development
- Talented Writer
- Detail Oriented
- Communication Skills
- Ambitious and Enthusiastic
- Collaborative Team Player
- Content Management
- Deadline Driven
Timeline
Marketing Specialist
Lube-Tech
03.2021 - Current
Web Producer
WCCO
11.2019 - 10.2020
Communications Intern
HealthPartners
02.2019 - 09.2019
Sports and Information Intern
UMD Athletics
01.2017 - 01.2018
Bachelor of Arts - Journalism
University Of Minnesota Duluth
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