Jessica Gessner
(Remote) Miami Beach,FL
Summary
Strong leader and problem-solver dedicated to streamlining operations to decrease costs and promote organizational efficiency. Uses independent decision-making skills and sound judgment to positively impact company success.
Overview
18
18
years of professional experience
Work History
Director, Digital Experience & Insights
Freddie Mac
McLean, VA
04.2019 - Current
- Develop high-performing teams by providing mentorship, guidance, and opportunities for professional growth.
- Enhance team collaboration through regular communication, goal setting, and performance evaluations.
- Work closely with organizational leadership to guide operational strategy.
- Establish a culture of continuous improvement by fostering open communication channels and empowering employees to voice their ideas.
- Lead strategic direction for MarTech stack.
- Collaborate with cross divisional leaders on business priorities and translating those into KPIs and priorities to establish product roadmaps.
Senior Manager, Digital Strategy
Freddie Mac
01.2018 - 04.2019
- Drive strategy for digital marketing
- Institute digital vision and strategy for new function in the organization
- Lead a team of +10 digital experts
- Collaborate with senior leadership on driving business goals through digital solutions
- Change management and governance
- Build social media presence and strategy
- Launch and evolve analytics and dashboards
- Execute change to improve usability and engagement with target audience and key influencers
- Identify, contract, and manage agencies and technology solutions
- Develop, inform, and manage annual funding +$8M
Manager, Marketing Automation & Technology
Freddie Mac
01.2016 - 01.2018
- Managed Marketing Technology and Automation team, focused on marketing automation, content management, data architecture and cross-channel platforms
- Developed strategies to increase marketing effectiveness, with a specific focus on email and website performance
- Instituted governance rules to improve customer experience
- Partnered with business areas to further sales and marketing alignment
- Oversaw platform data management and contact health
- Ongoing vendor management.
Senior, Marketing Communications
Freddie Mac
09.2012 - 01.2016
- Managed marketing communication roll-outs for Single-Family
- Managed overall execution of editorial updates and multi-channel communication streams
- Collaborated with other business areas to review and approve outbound customer communications
- Translated cross-departmental objectives into common initiatives
- Prepared topical briefs and distribute amongst key subject matter experts, including executive team.
CRM Specialist
Volkswagen Group of America
01.2010 - 01.2012
- Managed strategic direction on business-building communication programs and customer lifecycle with specific focus on digital platforms
- Company representative for international CRM Global initiative with key responsibility of reporting research and findings to senior management
- Managed development and market research of customer segments, profiles, and Customer Experience
- Managed brand standards for Audi, Bentley and Volkswagen; oversaw relationship with agency on record
- Managed departmental budget and sought opportunities for cost savings
- Managed PR initiatives for VW Credit, Inc., including spot buys in industry publications and promotional interviews
- Reported to General Manager of Marketing and New Product Development.
Manager, Marketing and Membership Development
U.S. Chamber of Commerce
01.2008 - 01.2010
- Managed all aspects related to small business membership direct renewal program, generating $6 million annually
- Developed and managed annual program budget
- Analyzed membership renewal trends, managed operational analysis on membership profile, and oversaw execution of membership fulfillment
- Managed communications and operational efforts supporting multiple sales channels developed lead generation initiatives
- Reported to Vice President of Finance and Vice President of Small Business Membership.
Marketing Specialist
CARFAX Inc.
01.2006 - 01.2008
- Responsibilities included developing marketing strategy for brand Business Development team and dealer-based customers
- Supported and executed marketing campaigns via multiple channels (digital and traditional)
- Oversaw marketing efforts for company's online advertising program and aftermarket service shop partnerships
- Collaborated cross-departmentally to identify areas of opportunity for marketing initiatives
- Managed marketing initiatives for collaborative partner campaigns for B2B and B2C initiatives
- Reported to Director of Marketing.
Education
MBA - Marketing
George Washington University
BA - Communication
George Mason University
Skills
- Digital Marketing
- Acquisition/Loyalty/Retention
- Content Management Platforms
- E-commerce
- Demand Generation
- Digital Governance
- Market Research
- Marketing Automation and Technology
- Marketing Communications and Strategy
- Marketing Analytics
- Marketing Operations
- Product Marketing
- Sales and Marketing Alignment
- Sales Enablement
- User Experience
- Vendor and Agency Management
- Google Analytics and related web analytics and tracking technology
- CMS and LMS platforms
- Workflow Management
- Search Engine Optimization
- Salesforce and similar CRM platforms
- SharePoint Workflow
- Microstrategy
Professional Highlights
- Project lead for award-winning pilot of Freddie Mac’s Credit Risk Transfer Clarity Data Intelligence portal.
- Project sponsor for Freddie Mac’s Client Resource Center, launched 2 months after the start of the pandemic as a response to massive shifts in industry and client needs at the on-set of COVID
- Project sponsor and digital transformation lead for Freddie Mac Single-Family in 2017-2018
Timeline
Director, Digital Experience & Insights
Freddie Mac
04.2019 - Current
Senior Manager, Digital Strategy
Freddie Mac
01.2018 - 04.2019
Manager, Marketing Automation & Technology
Freddie Mac
01.2016 - 01.2018
Senior, Marketing Communications
Freddie Mac
09.2012 - 01.2016
CRM Specialist
Volkswagen Group of America
01.2010 - 01.2012
Manager, Marketing and Membership Development
U.S. Chamber of Commerce
01.2008 - 01.2010
Marketing Specialist
CARFAX Inc.
01.2006 - 01.2008
MBA - Marketing
George Washington University
BA - Communication
George Mason University