JESSICA GLEASON
Eldridge
Summary
Dynamic, results-driven leader with 20+ years of program development and people leadership experience in various industries. Proven competencies at designing and delivering training, coaching field representatives and dealerships, and aligning field and home-office priorities to drive performance and operational excellence. Skilled at serving as the stakeholder liaison with all levels of leadership, project delivery (including large system migrations), and building dealership marketing and development programs.
Overview
9
9
years of professional experience
1
1
Certification
Work History
Project Manager II
Modern Woodmen of America
Rock Island, IL
09.2021 - Current
- Lead program management strategy for five enterprise-wide programs, prioritizing initiatives, aligning resources, building timelines, tracking budgets (e.g., $1.1M for Dynamics 365 release one) and resolving cross-functional issues.
- Design and deliver training and change-management plans for system migrations and new capabilities; create communication and training strategies to ensure adoption across the field and home office.
- Serve as liaison to steering committees, subject matter experts, and senior leadership to align project outcomes with business objectives and field needs.
- Coach and mentor project stakeholders and cross-functional contributors to improve delivery cadence and accountability; and embed performance metrics into program reporting.
Project Manager I
Modern Woodmen of America
12.2018 - 09.2021
- Managed concurrent programs (10+ projects) from concept through delivery using SDLC and PLC frameworks; launched a new member website ($7.2M investment) and the organization’s first mobile apps.
- Facilitated stakeholder education on compliance and regulatory projects; developed procedures and training to position the organization for regulatory responsiveness.
- Led vendor integrations and adoption activities that reduced friction for field and home office users and improved operational transparency.
Marketing Manager, Dealer Programs and Demand Generation
The HON Company
Muscatine, IA
07.2018 - 12.2018
- Managed a marketing team and oversaw a $10M investment fund for dealer development; developed tools and incentives to drive dealer loyalty and profitable sales growth.
- Built programs and training to engage field sales and dealer partners, improving lead quality and program participation.
Marketing Manager
The HON Company
05.2017 - 07.2018
- Partnered with sales leadership to iterate program outputs from field feedback, improving campaign conversion and territory targeting. Transformed lead strategy into an enterprise lead-management program; increased qualified lead flow 15% year-over-year and delivered 11,000+ sales-ready leads (70% above commitment).
- Owned Salesforce CRM integration to ensure seamless dealer data flow and transparent reporting; reduced reconciliation time and improved field visibility.
- Drove field enablement by creating training and playbooks for dealers and sales reps to convert marketing pipeline into territory results.
- Enrolled 150 top performing dealers HON Connect dealer programs (2015), a 20%+ enrollment increase, by driving field engagement and targeted outreach.
Education
Master of Business Administration -
St. Ambrose University
B.S. - Marketing; Minor in English
Iowa State University
Skills
- Dealer Development & Onboarding
- Training Design & Delivery
- Performance Management
- Stakeholder Liaison
- Program Management
- Change Management
- Sales Enablement
Certification
- Project Management Professional (PMP) — Credential ID: 2876637
- Fellow, Life Management Institute (FLMI)
- Modern Woodmen Leadership Academy, completed Dec 2022
Timeline
Project Manager II
Modern Woodmen of America
09.2021 - Current
Project Manager I
Modern Woodmen of America
12.2018 - 09.2021
Marketing Manager, Dealer Programs and Demand Generation
The HON Company
07.2018 - 12.2018
Marketing Manager
The HON Company
05.2017 - 07.2018
B.S. - Marketing; Minor in English
Iowa State University
Master of Business Administration -
St. Ambrose University