Jessica Gonzales
Floydada,TX
Summary
Dynamic entrepreneur with a proven track record at Market Street United, excelling in cake design and team leadership. Expert in financial management and strategic planning, I successfully implemented marketing strategies that boosted customer engagement and revenue. Committed to quality assurance and regulatory compliance, I consistently delivered exceptional products and services.
Overview
12
12
years of professional experience
Work History
Owner
My Cake Lady
Plainview, Texas
10.2021 - Current
- Managed daily operations and ensured efficient workflow in the business.
- Developed and implemented marketing strategies to attract new customers.
- Oversaw inventory management and maintained stock levels for optimal performance.
- Created financial reports to track expenses and revenue trends regularly.
- Established vendor relationships for purchasing supplies and negotiating contracts.
- Maintained relationships with existing clients by providing superior customer service.
- Ensured compliance with local, state, and federal regulations.
- Oversaw budgeting and financial management.
- Identified new opportunities for growth, expansion, and diversification.
- Promoted business on social media platforms to maximize brand identity and generate revenue.
- Developed strategic plans to increase profitability and efficiency.
- Reviewed financial statements and sales or activity reports to measure productivity or goal achievement.
RSR Lift Driver
Walmart DC 6012
Plainview, Texas
01.2015 - Current
- Operated lift equipment to transport goods throughout the distribution center.
- Inspected lift equipment for proper functionality before use.
- Followed safety protocols to ensure a secure working environment.
- Communicated effectively with supervisors about equipment issues or delays.
- Maintained a clean and organized work area to promote safety standards.
- Ensured all safety guidelines were followed while operating the lift truck including proper use of personal protective equipment.
- Reported any problems encountered while operating the lift truck promptly to supervisor.
Lead Cake and Pastry Decorator
Market Street United
Lubbock, Texas
08.2013 - 04.2021
- Designed intricate cake and pastry decorations for various customer orders.
- Led a team of decorators to ensure quality and consistency in products.
- Developed creative concepts for seasonal and special occasion cakes.
- Trained new staff on decorating techniques and best practices.
- Managed inventory of decorating supplies and tools for optimal workflow.
- Collaborated with bakers to align design with flavor profiles of products.
- Implemented new decorating trends to enhance product offerings at Market Street United.
- Maintained cleanliness and organization of the decorating workspace for safety compliance.
- Organized weekly meetings with bakers and decorators to discuss upcoming projects or tasks.
- Implemented cost-saving measures throughout the bakery by identifying ways to reduce waste or increase efficiency.
- Created custom designed cakes and pastries for special occasions, such as weddings, birthdays, anniversaries, and corporate events.
- Designed intricate decorations on cakes using fondant, buttercream frosting, marzipan, chocolate glazes, fresh fruit garnishes.
- Maintained records of customer orders including pricing information for billing purposes.
- Coordinated with other departments within the company to ensure timely delivery of finished products.
- Assisted customers with selecting appropriate cake designs based on their individual needs or preferences.
- Ensured compliance with health regulations regarding sanitation, food storage, and temperature controls.
- Managed inventory levels to ensure sufficient quantities of ingredients were available at all times.
- Ensured compliance with local laws governing food safety practices when producing cakes or pastries.
- Utilized computer software programs such as Photoshop or Illustrator for designing unique cake decorations.
- Used pastry bags and tips to pipe messages and decorative roses onto cakes.
- Assisted customers with planning cake vision, including color, theme and size.
- Answered phone calls, put in orders and handled customer disputes or complaints.
- Prepared buttercream and icings to use for decorating cakes, cupcakes, tarts and other pastries.
- Boxed, weighed and wrapped cakes and other bakery products to prepare for pickup.
- Assembled, prepared, decorated, and frosted cakes for purchase.
- Produced frostings and creams for cakes and other edibles.
- Used photo cake software to create specialty birthday and anniversary cakes.
- Applied creative techniques to design beautiful, memorable wedding cakes.
- Finished baked goods with glazes, icings and other toppings.
- Adhered to safety protocols to minimize mishaps and accidents with baking equipment.
Education
GED -
Plainview High School
Plainview, TX05-2012
Skills
- Financial management
- Marketing strategies
- Inventory management
- Strategic planning
- Customer relationship management
- Team leadership
- Regulatory compliance
- Workflow optimization
- Safety compliance
- Problem solving
- Attention to detail
- Effective communication
- Creative thinking
- Service quality assurance
- Cash flow optimization
- Cost reduction
- Small business operations
- Financial planning
- Customer relations
- Quality assurance
- Detail orientation
- Workplace cleanliness
- Food safety compliance
- Cake design
- Creative problem solving
- Adaptability
- Time management
- Quality control standards
- Food handling safety
- Themed cake creation
- Decorating skills
- Quality control
- Custom cake consultations
- Product inspection
- Photography and presentation
- Stock rotation
- Event catering
- Wedding cake design
- Task prioritization
- Cake decoration
- Strong communication skills
- Chocolate tempering
- Pastry baking proficiency
- Food safety
- Airbrushing techniques
- Continuous learning and adaptation
- Social media promotion
- Design Techniques
- Customized dessert creation
References
References available upon request.
Timeline
Owner
My Cake Lady
10.2021 - Current
RSR Lift Driver
Walmart DC 6012
01.2015 - Current
Lead Cake and Pastry Decorator
Market Street United
08.2013 - 04.2021
GED -
Plainview High School