Jessica Hansborough
Kodak,TN
Summary
Dynamic marketing professional with a proven track record at Under Armour, excelling in brand awareness and marketing analytics. Skilled in driving customer engagement through innovative campaigns and strategic content development. Adept at mentoring teams and optimizing performance, consistently achieving revenue targets while enhancing operational efficiency.
Overview
7
7
years of professional experience
Work History
Marketing Supervisor
Under Armour
Sevierville, TN
01.2019 - 06.2024
- Led marketing campaigns to enhance brand visibility and drive customer engagement.
- Developed strategic content for digital platforms, optimizing user experience and interaction.
- Analyzed market trends to inform product positioning and promotional strategies.
- Collaborated with cross-functional teams to ensure alignment on marketing initiatives and objectives.
- Mentored junior staff, fostering skill development and promoting teamwork within the marketing department.
- Streamlined campaign processes, improving operational efficiency and reducing time-to-market for new products.
- Managed budget allocations for various marketing projects, ensuring cost-effective execution of strategies.
- Conducted performance analysis of marketing efforts, providing insights to refine future approaches and tactics.
- Organized promotional events such as product demonstrations or sponsorships, increasing brand recognition within target markets.
- Designed and implemented marketing and branding collateral.
- Organized promotional items for customers and events.
- Collaborated with sales team members to develop targeted messaging that resonated with potential customers.
- Contributed to overall business growth by consistently meeting or exceeding established revenue targets through successful marketing initiatives.
- Produced new business leads with Type and Type initiatives.
- Managed team of Number marketing professionals developing and implementing Number campaigns each year.
Supervisor
Adam and Eve
Sevierville, TN
04.2017 - 09.2019
- Supervised daily operations to ensure adherence to company policies and procedures.
- Trained and mentored team members on best practices for customer service and sales techniques.
- Conducted performance evaluations, providing constructive feedback to enhance employee development.
- Implemented inventory management processes to optimize stock levels and reduce discrepancies.
- Coordinated staff scheduling to ensure adequate coverage during peak business hours.
- Resolved customer inquiries and complaints effectively, enhancing overall customer satisfaction.
- Analyzed sales reports to identify trends and inform strategic decision-making within the team.
- Collaborated with management on initiatives aimed at improving operational efficiency and profitability.
- Oversaw daily operations of the department, ensuring smooth workflow and timely completion of tasks.
- Applied strong leadership talents and problem-solving skills to maintain team efficiency and organize workflows.
- Improved customer satisfaction with timely response to inquiries, addressing concerns, and finding effective solutions.
- Increased team productivity by implementing efficient workflows and setting clear expectations for staff members.
- Resolved conflicts among team members promptly, maintaining a harmonious working environment conducive to productivity.
- Enhanced communication within the team by holding regular meetings and encouraging open dialogue among all members.
- Demonstrated commitment to the organization''s core values, leading by example and fostering a culture of excellence.
- Mentored junior staff members in their career development, sharing knowledge from years of experience in the field.
Education
High School Diploma -
Cherokee High School
Rogersville, TN05.2008
Skills
Target market identification
CRM management
Video editing
Brand awareness
Creative direction
Marketing analytics
Performance reporting
Sales funnel optimization
Event planning
Partnership development
Product launches
Customer segmentation
Competitive analysis
Advertising campaigns
Presentation development
Media buying
Timeline
Marketing Supervisor
Under Armour
01.2019 - 06.2024
Supervisor
Adam and Eve
04.2017 - 09.2019
High School Diploma -
Cherokee High School