Jessica Harvey
Fayetteville,AR
Overview
11
11
years of professional experience
Work History
Associate Brand Manager- Innovation
Tyson Foods, Inc
08.2023 - Current
- Assist in discovery to commercialization in innovation by partnering with cross-functional teams
- Support in management of short and long term innovation pipeline to support $1B+ business
- Utilize syndicated data (Nielsen) to gather category performance to advise on category trends and competitive performance
- Contribute in P&L development and reviews
- Analyze consumer research to advise on consumer behaviors and trends
- Collaborate cross-functionally to maintain progress in innovation process.
Associate Commerce Marketing Manager
Tyson Foods, Inc
08.2019 - 08.2023
- Leveraged $5MM+ per FY managing Club and Retail businesses
- Streamlined process for support on smaller footprint customers via MAP spend to amplify our Family of Brands- increased investment by 300% for these customers
- Negotiated annual budget and licensing agreement for third party creative and legal review system
- Earned awards for successfully launching innovation in Club channel, and gaining incremental Sales volume for smaller footprint customers
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
Retail Packaging Manager
Tyson Foods, Inc.
03.2015 - 08.2019
- Create and provide weekly reports to effectively manage packaging inventory for production needs to ensure product availability
- Manage inventories effectively to minimize write-offs with necessary graphics changes.
Resolution Management
Tyson Foods, Inc.
10.2013 - 03.2015
- Investigate and manage short pays and invoices for variety of customers
- Enforce repayment if deductions received are deemed invalid.
Education
Bachelor of Science - Marketing Management
University of Arkansas, Fayetteville
Fayetteville, AR12.2010
Skills
- Analytics
- Cross-Functional Communication
- Problem Solving Skills
- Customer Service
- Project Management
- 360 Media Planning
- Campaign Planning
- Marketing support
- Relationship Building
- Decision-Making
- Digital Marketing
- Marketing campaigns
Timeline
Associate Brand Manager- Innovation
Tyson Foods, Inc
08.2023 - Current
Associate Commerce Marketing Manager
Tyson Foods, Inc
08.2019 - 08.2023
Retail Packaging Manager
Tyson Foods, Inc.
03.2015 - 08.2019
Resolution Management
Tyson Foods, Inc.
10.2013 - 03.2015
Bachelor of Science - Marketing Management
University of Arkansas, Fayetteville
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