Successful Digital Marketing Specialist skilled at planning, executing and optimizing online marketing strategies. Achieves consistent successes with excellent planning skills and proactive campaign tracking. Demonstrates strong analytical, communication, and teamwork skills, with proven ability to quickly adapt to new environments. Promotes products successfully through multiple digital strategies. Brings positive attitude and is known for reliability, with swift capacity to learn and apply new skills. Committed to leveraging these qualities to drive team success and contribute to organizational growth.
Hi, I’m
JESSICA HAWLEY
Big Rapids,MI
Summary
Overview
20
years of professional experience
5
Certificates
Work History
Refine Marketing LLC
Owner & Digital Marketing Consultant
06.2014 - Current
Job overview
- Assist in recruiting, hiring and training of team members.
- Build and maintain effective partnerships across industries.
- Create social media content with innovative brand messaging to support product launches.
- Cultivate and strengthen lasting client relationships using strong issue resolution and dynamic communication skills.
- Develop digital marketing strategies by creating and implementing plans to reach and engage target audiences.
- Develop visual metrics reports to guide decision-making processes; drive business growth through data analysis; Refine achieved 37% growth rate in 2023!
- Enhance operational efficiency and productivity by managing budgets, accounts, and costs.
- Monitor market conditions to set accurate pricing and take advantage of emerging trends.
- Optimize company social media pages and websites to improve engine ranking, user experiences and conversion rates.
- Train and motivate employees to perform daily business functions.
- Transition businesses from traditional to digital models by developing tailored marketing strategies.
Hibu Global
Digital Marketing Consultant
02.2018 - 04.2020
Job overview
- Built strong client relationships.
- Conducted discovery, prospecting, and closing calls.
- Implemented and tracked Facebook and Instagram analytics tools to fine-tune audience targeting.
- Led and managed talented teams.
- Managed direct sales; increased profitability and personalized selling.
- Managed 41 Facebook business pages.
- Planned and implemented projects; consistently aligned strategies with budgets and sales goals.
- Provided weekly updates on digital marketing campaigns; discussed strategic initiatives, and methods for improvement.
- Retained clients and customers.
- Optimized company website to improve engine ranking, user experiences and conversion rates.
Ferris State University
Social Media Graduate Assistant
01.2017 - 02.2018
Job overview
- Boosted online community interactions; 550% increase in engagement rate.
- Came into new role as Social Media and Community Manager, Content Creator, and Lead Marketing Strategist.
- Created and managed Ferris Life brand.
- Grew Instagram following by 5k in 6 months without budget (no monies spent!)
Northern Lites Softball Complex
Project Manager
03.2005 - 04.2012
Job overview
- Facilitated team building activities to improve communication, collaboration and productivity.
- Proved successful working within tight deadlines and fast-paced environment.
- Recruited and oversaw up to 15 personnel to achieve performance and quality targets.
- Sourced, vetted and managed up to 10 vendors needed to accomplish project goals.
City Lites Bar & Grill
Senior Restaurant Manager
05.2004 - 04.2012
Job overview
- Analyzed sales data to identify trends and adjust purchasing decisions accordingly.
- Assisted in development and implementation of new menus.
- Conducted health, safety, and sanitation process evaluations to identify and remedy any violations immediately.
- Cultivated strong vendor relationships with up to 12 vendors.
- Developed unique events and special promotions to drive sales.
- Effectively managed payroll and timekeeping, and paperwork for new hires and terminations for up to 20 employees.
- Interviewed, selected, trained, and supervised staff.
- Managed staff schedules and maintained adequate coverage for all shifts.
Education
Ferris State UniversityBig Rapids, MI
Master of Science from Career & Technical Education
12.2020
University Overview
GPA: 3.9 / 4.0
Ferris State UniversityBig Rapids, MI
Bachelor of Marketing
05.2018
University Overview
GPA: 3.0 / 4.0
Skills
- Direct Sales
- GAP Analysis
- Google Analytics, Keyword Research Tools, Search Console
- Gorilla Desk
- Facebook Insights, Pixel
- Semrush
- Mailchimp
- Strategic Planning
- SWOT
- Team Development
- Social Media Management: Facebook Business Suite, Instagram, Snapchat, Pinterest, Chatbots, and Social Stories
- Content Creation: Video Editing, Filter Creation, Online Community Management, Social Listening, Benchmarking, and Engagement
Certification
- Career Technical Education Certification; State of Michigan
- Constant Contact Partnership
- Facebook Blueprint
- HubSpot Educational Partner
- System Design Certification
Availability
See my work availability
Not Available
Available
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Positions
Positions
- Substitute Teacher at St. Mary's School, Big Rapids, MI
- Northland United U-6 through U-12 Co-ed Soccer Coach, Big Rapids, MI
- Committee Chair for Student Life at Ferris State University
Quote
There is a powerful driving force inside every human being that, once unleashed, can make any vision, dream, or desire a reality.
References
References
- Danny Griffith, Owner/Operator, Shooter Outfitters and Indoor Range, Traverse City, MI, 231-631-6003
- Lynn and Dr. Mark Canfield, O.D., Owners, Greenville Family Eye Care, Greenville, MI, 616-240-2655
Websites
Positions
Positions
- Substitute Teacher, St. Mary's School, Big Rapids, MI
- Coach, U-12 Coed Soccer, Big Rapids, MI
- Committee Chair for Student Life
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