Marketing Director (Consulting)
Spark MakerSpace
New London, CT
09.2018 - Current
- Develop membership growth strategy along with capacity planning
- Brand design and management, social media strategy and advertising and PR
- Built strong relationships with industry professionals and influencers.
- Managed budget allocation and resource utilization to maximize marketing ROI.
- Captured new customers by optimizing business strategies and launching products to diversify offerings.
- Coordinated with creative team to generate dynamic marketing content and communication tools for promotional campaigns.
- Created content and promotional materials to drive engagement and conversions.
- Devised marketing plans using digital strategies, print advertising, and word of mouth tactics.
- Conducted market analysis and research to identify trends and opportunities.
- Created and managed social media campaigns to increase brand engagement.
- Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
- Generated sponsorships with related and partnering entities to enhance marketing objectives.
- Devised content strategy to effectively engage target audiences.
- Wrote and distributed press releases to increase brand visibility.
- Continually maintained and improved company's reputation and positive image in markets served.
- Improved website visibility through development and implementation of SEO strategies.
- Created and managed marketing budget, ensuring maximized ROI.
- Participated in grant writing, corporate mission writing
- Results: increased membership by 50% in first year, event participation was up 75%, large donor contributions increased 200%, social media engagement up 500%
- After acquisition of new property, led efforts to secure funding for renovation and development