Jessica Klonaris
Charlotte,NC
Summary
Ambitious digital media and social content specialist with proven success in PR agencies, focusing on brand storytelling and media collaboration. Developed partnership strategies resulting in a 66% increase in sponsorship initiatives and managed media budgets over $10M for B2B/B2C social campaigns. Skilled in client relationship management and project delivery, implementing digital strategies that enhance brand visibility and engagement.
Overview
10
10
years of professional experience
Work History
Senior Account Executive
FleishmanHillard
Charlotte, NC
10.2021 - Current
- Lead sponsored content and media partnership strategy for 10+ programs with Morning Brew, USA Today, theSkimm, People, and more, overseeing RFP development, content planning, creative reviews, and performance optimization.
- Spearheaded a new partnership marketing program, executing 18+ trade media campaigns that increased web engagement by 59%, generated 22% more qualified leads, and strengthened brand visibility across core audiences through strategic media buying.
- Develop data-driven social content strategies, trend-based social and web copy, and audience insights to inform storytelling and improve engagement across Meta, X, and LinkedIn.
- Act as the primary client and publisher liaison, improving cross-functional alignment and efficiency systems that drove a 45% YoY incremental spend.
- Manage over $10M in digital media investment across 25+ B2B/B2C campaigns, including pacing, forecasting, reporting, and vendor/agency coordination, while maintaining less than 1% budget variance.
- Lead recruitment, onboarding, and mentorship of 10+ interns annually, developing talent across core capabilities, resulting in a 95% retention.
Senior District Manager
Reston Aquatics
05.2016 - 10.2021
- Led development initiatives for over 200 team members across 15 facilities, increasing operational readiness scores by 35%.
- Planned internal and community events that boosted brand visibility, resulting in a 40% increase in local engagement, and stronger community partnerships.
- Recruited and onboarded new staff by launching targeted social media hiring campaigns and hosting in-person recruitment events, expanding the applicant pool by 55%, and improving staff retention by 30%.
Public Relations Director
Bluestone Communications
10.2020 - 05.2021
- Led the editorial development of weekly SEO-informed blog posts, overseeing copywriting and story mining, which increased organic traffic by 28%.
- Partnered with account teams to develop and execute an integrated PR campaign that secured five earned media placements.
- Built targeted media lists and editorial calendars to support outreach efforts, and conducted primary and secondary research through surveys and focus groups, increasing pitch success rates by 40%.
Content Manager
James Madison University
10.2019 - 05.2020
- Created and distributed weekly event newsletters to over 6,000 students, leading to a 42% increase in registrations.
- Managed the department’s Instagram account, increasing followers by 15%, and boosting total engagement by 40%.
- Analyzed social media and newsletter performance metrics to refine content strategy, resulting in a 200% increase in newsletter submission.
Education
Bachelor of Arts - Communication Studies & Public Relations, Writing, Rhetoric & Technical Communications
James Madison University
Harrisonburg, VA05-2021
Skills
- Brand storytelling and content creation
- Media partnerships and sponsorships
- Digital media strategy and operations
- Social media management
- Client relationship management
- Social and editorial copywriting
Timeline
Senior Account Executive
FleishmanHillard
10.2021 - Current
Public Relations Director
Bluestone Communications
10.2020 - 05.2021
Content Manager
James Madison University
10.2019 - 05.2020
Senior District Manager
Reston Aquatics
05.2016 - 10.2021
Bachelor of Arts - Communication Studies & Public Relations, Writing, Rhetoric & Technical Communications
James Madison University