Jessica Knapp
Port Orchard,WA
Summary
Dynamic and creative communications professional with a strong track record in media relations, achieving 90% positive or neutral media placements and over 86 million views for key initiatives. Expertise in recruiting and training effective spokespeople for media engagement. Proficient in simplifying complex information for diverse audiences, ensuring clear and impactful communication. Proven ability to deliver successful communication campaigns that resonate with target demographics.
Overview
16
16
years of professional experience
Work History
Media and Public Relations
Kaiser Permanente
Renton, WA
05.2023 - Current
- Maintain a 90% or higher positive or neutral rating for media placements of the Kaiser Permanente brand.
- Managed coverage of Kaiser Permanente Washington during the largest health care strike in U.S. history.
- Designed a strategic campaign for the Seafair Kaiser Permanente 5K Run and earned over 86 million reads/views, promoting our key annual sponsorship.
- Built a process for bi-weekly live segments with medical experts on FOX-13, including recruiting and training spokespeople.
- Partner with key stakeholders to align on representation at high-profile events, including training and staffing our new CEO for her first live television interview.
Senior Communications Coordinator
Eastside Health Network
Bellevue, Washington
08.2021 - 04.2023
- Singular communication and marketing employee for organization, tasked with developing a communication voice and establishing brand awareness in the local B2B space.
- Led direct mail campaign for Medicare Open Enrollment for EvergreenHealth and Overlake Medical Center & Clinics, bringing in 42% of total new enrollees in 2022, resulting in over $1.5 million in annual revenue for hospital systems.
- Established and managed relationships with new vendors related to print production, events, and anything else required for effective B2B communication.
- Created mission, vision, values with buy-in from entire organization. Developed clear sense of overall organizational culture through this work, regular events, features of employees on social media, and defined organiational voice.
Communication Consultant
Self-Employed
Kirkland, WA
02.2016 - 08.2022
- Clients included Providence, MultiCare, Polyclinic, Delta Dental of Washington, Medullan, Inc., and McCombs School of Business.
- Developed communications strategy for relaunch of Volpara Solutions website, a 20m+ project.
- Write COVID-19 directions for MultiCare virtual care during early pandemic.
- Written materials included newsletters, websites, marketing emails, and scripts.
General Education Assessment Coordinator
University Of Texas At Austin
Austin, Texas
12.2016 - 11.2017
- Collected, evaluated, organized, and wrote-up data that argued for university's adherence to federal, state, and institutional standards in a compelling, unified narrative, coordinating with stakeholder feedback, protecting $700m in federal financial aid.
- Integral to team of four employees who performed assessment for a university of 50,000 students; reviewers asked for edits to 12 of 94 standards; the average is 16.
College Teaching
Various
Austin, TX
08.2009 - 06.2017
- Instructor of record for college-level courses at University of Texas at Austin, Concordia University, Texas, Campbell University, Alamo College, and Seattle University
- Courses included Public Speaking, Interpersonal Communication, Small Group Communication, Nonverbal Communication, Lying & Deception, Strategic Communication, Strategic Communication Writing, and Persuasion.
- Awarded outstanding teaching assistant by University of Texas Department of Communication in 2011.
Education
Ph.D. - Communications
University of Texas At Austin
Austin, TX08-2015
Skills
- Media relations
- Communications strategy
- Crisis communication
- Relationship management
- Spokesperson training
- Vendor management
Timeline
Media and Public Relations
Kaiser Permanente
05.2023 - Current
Senior Communications Coordinator
Eastside Health Network
08.2021 - 04.2023
General Education Assessment Coordinator
University Of Texas At Austin
12.2016 - 11.2017
Communication Consultant
Self-Employed
02.2016 - 08.2022
College Teaching
Various
08.2009 - 06.2017
Ph.D. - Communications
University of Texas At Austin