Jessica Leykum
Wantagh,USA
Summary
Dynamic marketing professional with a proven track record at Sherwin Williams Co., excelling in client account management and creative concept development. Successfully increased sales through strategic relationship building and impactful presentations. Adept at project management and fundraising, leveraging analytical skills to drive brand growth and enhance customer engagement.
Overview
26
26
years of professional experience
Work History
Marketing Designer Account Executive
Sherwin Williams Co.
Plainview, NY
04.2022 - 11.2025
- Managed and promoted Preferred Designer Program, planned and executed online webinars, utilized resources to obtain residential designer and architect leads, and built brand awareness among professional design organizations.
- Developed and maintained relationships with residential designers and architects to increase product and color specifications.
- Utilized personalized communication to deepen relationships, educate customers, and enhance response rates leading to increased sales.
- Articulate plan to develop accounts and provide updated monthly success stories and results.
- Utilize various software programs including Adobe Creative Suite and Canea to edit images for use in marketing materials and website content.
- Assisted in developing new Sherwin Williams color tools and marketing materials for A&D community.
- Supported event marketing efforts to enhance sales and promote brand awareness.
- Keep detailed records through internal CRM program to document call activity and sales history.
- Collaborate with senior management to develop, review and finalize design concepts.
- Use critical thinking to break down problems, evaluate solutions and make decisions.
Home Care Consultant
Caring People
Hicksville, NY
08.2020 - 03.2022
- Cultivated referral sources including hospitals, physician practices, assisted living facilities, and social service agencies to enhance client acquisition.
- Conducted outreach to potential clients through phone calls, email campaigns, and community events.
- Scheduled and conducted in-home care consultations with prospective clients, performed client intake activities, provided appropriate follow up while working with office staffing team to coordinate care.
- Executed targeted marketing strategies to attract new clients through online advertising, social media campaigns, and content marketing, driving brand awareness.
- Developed and maintained marketing materials including brochures, website content, and presentations highlighting the agency's unique selling points.
- Monitored the effectiveness of marketing campaigns and made adjustments.
- Adhered to all relevant regulations and industry standards regarding home care sales and marketing.
- Tracked sales metrics to evaluate performance trends and identify areas for improvement. and reported to management on lead generation, conversion rates, and overall sales performance to support strategic decision-making.
Color Consultant
Sherwin Williams Co.
Plainview, NY
01.2017 - 03.2020
- Conducted in-home and in-store color consultations for DIY customers, influencing their paint choices to achieve desired aesthetic outcomes.
- Transformed uninspiring areas into warm and inviting living spaces by suggesting various lighting fixtures, materials, and products.
- Developed key client relationships, providing design solutions that met needs and budgets without compromising quality or design intent.
- Guided customers in selecting appropriate products for specific home areas, enhancing overall design and functionality.
- Collaborated with contractors and vendors to resolve issues and exchange ideas, ensuring seamless project execution.
- Followed safety protocols in store to ensure a safe environment for customers and staff.
Major Gifts Officer
The American Red Cross
Mineola, NY
11.2014 - 07.2015
- Planned and organized special events, including the annual gala and golf outing, solicited corporate sponsorships, and set up matching gift donations to reach financial targets.
- Proposed targeted fundraising opportunities to potential donors, enhancing funding sources.
- Analyzed current and potential donor data to identify demographics and trends.
- Managed event and campaign budgets, ensuring alignment with financial goals.
- Strategized with client development team members to manage budget and synchronize volunteer efforts to boost funding initiatives.
- Attended events to cultivate relationships with potential donors and expand professional network.
- Gained strong leadership skills by managing projects from start to finish.
Sales Representative
Aurora Diagnostics
Woodbury, NY
03.2011 - 10.2014
- Demonstrated equipment use by guiding clients through EMR setup and operation, ensuring effective implementation of interface practices.
- Generated revenue by collaborating with doctors and companies to sell lab and pathology services, enhancing client access to essential healthcare solutions.
- Documented client interactions, sales and pitches delivered in Salesforce.
- Penetrated new territories, successfully establishing relationships with 100's of accounts.
- Prepared and delivered presentations regarding lab services and answered any questions to gain business and increase sales.
- Grew account base by 20% by delivering high-impact presentations to dermatologists, plastic surgeons, podiatrists and OBGYN's.
- Facilitated upselling by cultivating productive relationships with clients, doctors' office staff and clinical center personnel.
- Developed sales forecasts in collaboration with sales manager to estimate future revenue.
- Implemented diverse marketing and promotional strategies to enhance brand performance in target markets.
- Maintained communication with clients to assess satisfaction, resolve complaints, and promote new offerings, fostering long-term relationships.
Major Gifts Officer
The NY Foundling
New York, NY
01.2007 - 11.2010
- Planned and organized all special events, which included a yearly Gala and Golf Outing.
- Participated in the planning and implementation of a $25,000,000 capital campaign effort for Mott Haven Academy Charter School in the Bronx.
- Solicited individual and corporate sponsorships for the Camp Felix program which enabled inner city children to experience a week in the country.
- Proposed fundraising opportunities to potential donors to increase sources of funding.
- Managed budgets for events and campaigns, including the annual gala and golf outing, keeping financial goals on track.
- Coordinated events to encourage community involvement and increase awareness of organization's mission.
- Attended events to develop professional network of potential donors.
- Strategized with client development team members to manage budget and synchronize volunteer efforts to boost funding initiatives.
Public Affairs Associate
The College Board
New York, NY
06.2004 - 12.2006
- Managed media relations to enhance organization visibility and engagement.
- Drafted press releases to convey newsworthy information and promote brand image, collaborating with news media to communicate key positions.
- Facilitated press conferences and other outreach events to raise visibility of organization.
- Monitored media coverage and produced reports analyzing effectiveness of PR efforts.
- Supported public relations managers with writing, researching and preparation of materials.
- Prepared or edited organizational publications such as employee newsletters or stockholder reports for internal or external audiences.
- Produced and distributed brochures, newsletters and press kits.
- Implemented crisis management strategies during incidents, such as addressing scoring errors in SAT evaluations.
Assistant to Designer Madeline Gardner
Mori Lee Bridal
New York, NY
01.2001 - 01.2004
- Collaborated with designer to support business operations through effective assistance.
- Contacted and hired all models for print advertising and trunk shows.
- Coordinated travel logistics for models and Mori Lee staff attending trunk shows.
- Greeted guests at entrance with warmth and professionalism. with friendliness and professionalism.
- Answered incoming phone calls to process requests, transfer calls, or relay messages to appropriate personnel.
Assistant to the Publisher
Modern Bride Magazine
New York, NY
10.1999 - 01.2001
- Supported Publisher in daily business operations to enhance workflow.
- Collaborated with management to streamline specific business processes.
- Answered incoming phone calls to process requests, transfer calls, or relay messages to appropriate personnel.
- Greeted guests at front desk, providing assistance and information. with friendliness and professionalism.
Education
Certificate - Interior Design
Metropolitan Institute of Design
Syosset, NY06.2018
Bachelor of Arts - English
Fordham University
Bronx, NY05.1999
Skills
- Creative Concept Development
- Project Management
- Brand Development
- Presentation Skills
- Client Account Management
- Sales Development
- Fundraising Expertise
- Business Acumen
- Event Management
- Analytical Skills
Timeline
Marketing Designer Account Executive
Sherwin Williams Co.
04.2022 - 11.2025
Home Care Consultant
Caring People
08.2020 - 03.2022
Color Consultant
Sherwin Williams Co.
01.2017 - 03.2020
Major Gifts Officer
The American Red Cross
11.2014 - 07.2015
Sales Representative
Aurora Diagnostics
03.2011 - 10.2014
Major Gifts Officer
The NY Foundling
01.2007 - 11.2010
Public Affairs Associate
The College Board
06.2004 - 12.2006
Assistant to Designer Madeline Gardner
Mori Lee Bridal
01.2001 - 01.2004
Assistant to the Publisher
Modern Bride Magazine
10.1999 - 01.2001
Certificate - Interior Design
Metropolitan Institute of Design
Bachelor of Arts - English
Fordham University