Jessica Leykum
Sales and Marketing Professional
Wantagh,NY
Summary
Dedicated sales and marketing professional with proven success exceeding goals, retaining customers, and maintaining strong reputation for customer satisfaction. Exceptional knowledge of the NYC and Long Island market conditions possessing the ability to think critically and creatively to increase sales and brand awareness.
Overview
25
25
years of professional experience
Work History
Marketing Designer Account Executive
Sherwin Williams Co.
04.2020 - Current
- Responsible for developing and maintaining relationships with Residential Designers and Architects to increase product and color specifications resulting in sales growth for the Residential Repaint segment.
- Utilize personalized communication to deepen relationships, educate customers, and increase response rates that lead to sales.
- Manage and promote the Preferred Designer Program, plan and execute online webinars, utilize various resources to obtain Residential Designer and Architect leads and build brand awareness among professional design organizations.
- Articulate plan to develop accounts and provide updated monthly success stories and results.
- Utilize various software programs including Adobe Creative Suite and Canva to edit images for use in marketing materials and website content.
- Assist in development of new Sherwin Williams color tools and marketing materials for use by the A&D community.
- Contribute to event marketing, sales and brand promotion.
- Keep detailed records through internal CRM program to document call activity and sales history.
- Collaborate with senior management to develop, review and finalize design concepts.
- Use critical thinking to break down problems, evaluate solutions and make decisions.
Color Consultant
Sherwin Williams Co.
01.2017 - 03.2020
- Performed in-home and in-store color consultations to assist DIY customers in selecting Sherwin Williams paint colors.
- Assisted customers in selecting the appropriate product(s) for specific areas of their homes.
- Developed key client relationships, providing design solutions that met needs and budgets without compromising quality or design intent.
- Interfaced effectively with contractors and vendors to resolve issues and discuss ideas.
- Transformed uninspiring areas into warm and inviting living spaces by suggesting various lighting fixtures, materials, and products.
- Abided by all safety protocols when in the store to prevent hazards.
Major Gifts Officer
The American Red Cross
11.2014 - 07.2015
- Attended events to develop professional network of potential donors.
- Analyzed current and potential donor data to identify demographics and trends.
- Planned and organized special events, including the annual gala and golf outing, solicited corporate sponsorships, and set up matching gift donations to reach financial targets.
- Managed budgets for events and campaigns, keeping financial goals on track.
- Strategized with client development team members to manage budget and synchronize volunteer efforts to boost funding initiatives.
- Proposed fundraising opportunities to potential donors to increase sources of funding.
- Gained strong leadership skills by managing projects from start to finish.
Sales Representative
Aurora Diagnostics
03.2011 - 10.2014
- Demonstrated proper equipment use by showing clients EMR setup and operation using advanced knowledge of interface practices
- Generated revenue by liaising between doctors and companies to sell both lab and pathology services.
- Documented client interactions, sales and pitches delivered in Salesforce.
- Penetrated new territories, successfully establishing relationships with 100's of accounts.
- Prepared and delivered presentations regarding lab services and answered any questions in order to gain business and increase sales.
- Grew account base by 20% by delivering high-impact presentations to dermatologists, plastic surgeons, podiatrists and OBGYN's.
- Facilitated upselling by cultivating productive relationships with clients, doctors' office staff and clinical center personnel.
- Developed sales forecasts in collaboration with sales manager to estimate future revenue.
- Implemented diverse marketing and promotional strategies to enhance brand performance in target markets.
- Maintained routine communication with clients to assess overall satisfaction, resolve complaints, and promote new offerings.
Major Gifts Officer
The NY Foundling
01.2007 - 11.2010
- Planned and organized all special events, which included a yearly Gala and Golf Outing.
- Participated in the planning and implementation of a $25,000,000 capital campaign effort for Mott Haven Academy Charter School in the Bronx.
- Solicited individual and corporate sponsorships for the Camp Felix program which enabled inner city children to experience a week in the country.
- Proposed fundraising opportunities to potential donors to increase sources of funding.
- Managed budgets for events and campaigns, including the annual gala and golf outing, keeping financial goals on track.
- Coordinated events to encourage community involvement and increase awareness of organization's mission.
- Attended events to develop professional network of potential donors.
- Strategized with client development team members to manage budget and synchronize volunteer efforts to boost funding initiatives.
Public Affairs Associate
The College Board
06.2004 - 12.2006
- Drafted press releases detailing relevant newsworthy information and supporting brand image, and worked with news media to spread positions.
- Managed media relations for organization to produce successful results.
- Facilitated press conferences and other outreach events to raise visibility of organization.
- Prepared or edited organizational publications such as employee newsletters or stockholder reports for internal or external audiences.
- Supported public relations managers with writing, researching and preparation of materials
- Produced and distributed brochures, newsletters and press kits.
- Monitored media coverage and produced detailed reports to analyze impact of PR efforts.
- Collaborated with internal and external stakeholders to identify key messages and create compelling content for press releases and other materials.
- Enacted crisis management strategies when appropriate, i.e., scantron scoring error resulting in inaccurate SAT scores.
Assistant to Designer Madeline Gardner
Mori Lee Bridal
01.2001 - 01.2004
- Worked closely with designer to provide effective assistance for specific aspects of business operations.
- Contacted and hired all models for print advertising and trunk shows.
- Coordinated travel for models and Mori Lee staff to attend trunk shows.
- Greeted guests with friendliness and professionalism.
- Answered incoming phone calls to process requests, transfer calls, or relay messages to appropriate personnel.
Assistant to the Publisher
Modern Bride Magazine
10.1999 - 01.2001
- Greeted guests with friendliness and professionalism.
- Assisted Publisher in all aspects of business operations.
- Answered incoming phone calls to process requests, transfer calls, or relay messages to appropriate personnel.
- Worked closely with management to provide effective assistance for specific aspects of business operations.
Education
Certificate - Interior Design
Metropolitan Institute of Design
Syosset, NY06-2018
Bachelor of Arts - English
Fordham University
Bronx, NY05-1999
Skills
- Creative Concept Development
- Project Management
- Brand Development
- Presentation Skills
- Client Account Management
- Sales Development
- Fundraising Expertise
- Business Acumen
- Event Management
- Analytical Skills
Timeline
Marketing Designer Account Executive
Sherwin Williams Co.
04.2020 - Current
Color Consultant
Sherwin Williams Co.
01.2017 - 03.2020
Major Gifts Officer
The American Red Cross
11.2014 - 07.2015
Sales Representative
Aurora Diagnostics
03.2011 - 10.2014
Major Gifts Officer
The NY Foundling
01.2007 - 11.2010
Public Affairs Associate
The College Board
06.2004 - 12.2006
Assistant to Designer Madeline Gardner
Mori Lee Bridal
01.2001 - 01.2004
Assistant to the Publisher
Modern Bride Magazine
10.1999 - 01.2001
Certificate - Interior Design
Metropolitan Institute of Design
Bachelor of Arts - English
Fordham University
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