Jessica Liu
Amazon
Los Angeles,CA
2
years of professional experience
USC Marshall business student pursuing interests in consulting and marketing, with experience in consumer research, digital marketing, and published research. Passionate about understanding consumer behavior, solving business problems, and turning insights into effective strategies.
Work History
Consumer Behavior Research Intern
3 Months- Conducted consumer psychology research for 5+ e-commerce projects, analyzing large-scale user behavior data to identify purchasing patterns and drop-off points.
- Produced user insight reports and applied behavioral design principles to enhance customer experience and inform product optimization and marketing strategy.
Marketing Associate
1 Year 3 Months- Led digital marketing efforts for SDC programs, events, and monthly fundraisers by creating social media content and promotional campaigns
- Supported event marketing and community outreach to strengthen engagement, increase visibility, and promote SDC’s mission of empowering youth with disabilities
Researcher & Published Author
5 Months- Conducted research on adolescent career decision-making, examining how self-efficacy, anxiety, and social support shape students’ ability to navigate career choices.
- Developed an “Empowerment-Buffering Dual-Path Model” explaining how different forms of social support can strengthen confidence and reduce anxiety during decision-making.
Summer Program Researcher
10 Months- Published research on China’s livestream classroom reforms and rural–urban educational inequality. Analyzed policy, academic, and government data to evaluate educational outcomes and develop evidence-based recommendations.
Communications/Marketing Executive
5 Months- Developed social media and promotional content to build awareness and engagement for TEDxArbutus Ridge Youth.
- Created speaker spotlights and sponsor features, supported event branding and merchandise design, and coordinated speaker interviews to promote the event and its theme, “Who Are We Becoming?”
Education
High School Diploma
- Completed AP courses in Microeconomics, Macroeconomics, Statistics, English Language and Composition, Psychology, Calculus AB, Mandarin, Seminar, Human Geography
- Elected Captain and Coach of Senior Varsity Swim Team
- Test Scores: ACT - 36
Skills
Team collaboration
Data analysis
Strong work ethic
Data collection and organization
Awards
Duke of Edinburgh’s International Silver Award | Nov 2024
Recognized for sustained achievement in leadership, community service, personal development, and physical activity, including completion of the Silver-level adventurous journey.
Timeline
Consumer Behavior Research Intern
Amazon
05.2026 - 08.2026Read More
Researcher & Published Author
SocioSphere Conference
09.2025 - 02.2026Read More
Marketing Associate
Social Diversity for Children Foundation
03.2025 - 06.2026Read More
Summer Program Researcher
Neoscholar Education Group
03.2025 - 01.2026Read More
Communications/Marketing Executive
TEDx Youth Arbutus Ridge
01.2025 - 06.2025Read More
Collingwood School
High School Diploma
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