Jessica Montero
Morristown,NJ
Summary
I'm a Marketing and Sales Specialist with more than 20 years of wide-ranging experience and proven record of performance. I'm focused on pushing Digital Transformation in multinational companies and startups. Areas of expertise include lead generation, Inbound strategies, e-mail marketing, CRM, content development and brand management, with a creative and adaptable leadership style who cultivates highly productive and engaging company culture.
Overview
15
15
years of professional experience
Work History
Account Manager
EK GROUP
Parsippany
05.2020 - Current
- Expand client base in the Latin American and Caribbean Market through strategic business trips, targeted email marketing, cold calls and CRM Campaigns
- Client retention strategies aimed at bolstering brand visibility and driving lead generation
- ISE activities such as Offers, BOM, Competitor crossing, OA, PO on SalesForce and SAP.
Sales Manager
GoLuggage
02.2018 - 12.2020
- Steer the sales team by setting and navigating goals, ensuring alignment with broader organizational objectives
- Provide strategic direction to empower the team in achieving and surpassing sales targets
- Daily workflows, meeting with suppliers, and replenish POS
- Manage Training, performance and sales bonuses
- Weekly/Monthly Sales resume and reporting directly to C-Level Management
- Brava POS.
Chief Marketing Officer
Tu Cuidador Express
Valencia, VE
05.2015 - 09.2017
- Managed branding campaigns and event marketing initiatives in print, video, web and social media.
- Led product launch campaigns, ensuring timely delivery and strong market presence upon release.
- Streamlined internal communication channels, fostering collaboration among various departments within the organization.
- Developed and implemented B2B marketing strategy and overall communication plans to produce long-term partners.
- Implemented data-driven decision-making processes, enhancing overall marketing effectiveness and ROI.
- Oversaw divisional marketing, advertising and new product development.
Regional Marketing Manager
SofOS (SAP GOLD PARTNER)
10.2015 - 08.2017
- Created high-quality marketing strategy documentation, including product marketing briefs, whitepapers, E-books, FAQs and objection handling documents
- Responsible of the MDF Management
- Directed and coordinated marketing activities and policies to promote products and services
- Identified value propositions and key messages tailored for specific audiences and products
- Preserved brand integrity by monitoring the consistency and quality of marketing content
- Cultivated effective partnerships with engineering, marketing, sales and customer support staff
- Communicated marketing teams' plans and accomplishments to verify alignment with senior management objectives.
Demand Generation Coordinator
SofOS (SAP GOLD PARTNER)
04.2010 - 09.2015
- Entered and assigned new leads using CRM tools
- Lead account management, strategy, targeting and campaign development for medium and large Fortune 500 clients
- Developed partnerships with local businesses to secure third party promotions
- Created effective messaging using language, graphics, and marketing collateral.
Demand Generation Analyst
SofOS (SAP Gold Partner)
Valencia, VE
04.2009 - 03.2010
- Queried databases for information needed for report processing.
- Discovery Calls to identify needs targeting data base
- BANT methodology application
- Leads Prospecting
- Execution of marketing Campaigns
- Send Qualified opportunities with closing potential to the sales department
- Evaluated the effectiveness of marketing campaigns using advanced statistical techniques, resulting in improved return on investment.
Education
Bachelor of Science /Marketing -
UNITEC
Valencia, VE07.2013
Technical Degree / Oil Technology -
IUTA
Valencia, VE09.2004
Digital Marketing -
IAB
New York, NY01.2017
Inbound Certification -
HubSpot
San Francisco, CA02.2017
Software Marketing para SAP -
SERES
Madrid, España03.2011
Skills
- CRM & ERP: SAP - SALSFORCE
- PRESENTATION SOFTWARE: WEB DESIGN
- MICROSOFT OFFICE - IOS
- CUSTOMER SERVICE
- NEGOCIATION SKILLS
- LEADERSHIP
Accomplishments
Regional Marketing Manager at SofOS
- Marketing Momentum Partner of the Year finalist
Chief Marketing Officer at Tu Cuidador Express
- Valencia Startup Weekend Winner
- IDEAS 2014 - 2nd place - Startup of the Year
- Wayra Acceleration Program 2015 - Awarded
Languages
Spanish
Native or Bilingual
English
Full Professional
Timeline
Account Manager
EK GROUP
05.2020 - Current
Sales Manager
GoLuggage
02.2018 - 12.2020
Regional Marketing Manager
SofOS (SAP GOLD PARTNER)
10.2015 - 08.2017
Chief Marketing Officer
Tu Cuidador Express
05.2015 - 09.2017
Demand Generation Coordinator
SofOS (SAP GOLD PARTNER)
04.2010 - 09.2015
Demand Generation Analyst
SofOS (SAP Gold Partner)
04.2009 - 03.2010
Bachelor of Science /Marketing -
UNITEC
Technical Degree / Oil Technology -
IUTA
Digital Marketing -
IAB
Inbound Certification -
HubSpot
Software Marketing para SAP -
SERES
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