JESSICA MORALES
Davenport,FL
Summary
Dynamic leader with a proven track record, enhancing brand visibility and financial growth through innovative marketing strategies and effective negotiations. Event Manager with 13-year successful career in planning, coordinating and executing to shopping centers administration events. Skilled in content creation and social media management, I bring a blend of strategic vision and approachable leadership to drive success.
Overview
16
16
years of professional experience
Work History
Manager Director
MOCA SHOES INC
09.2023 - Current
- Implemented marketing strategies to increase brand awareness and attract new customers.
- Negotiated contracts with suppliers for better pricing and terms, reducing overall costs for the business.
- Evaluated suppliers to maintain cost controls and improve operations.
- Established foundational processes for business operations.
- Achieved financial growth with strategic planning, cost control measures, and targeted marketing efforts.
- Organized and attended trade shows and special events to showcase products, network with other businesses and attract new customers.
- Monitored market conditions to set accurate product pricing and take advantage of emerging trends.
- Conceived, developed and executed marketing communications and promotions on client's behalf, matching strategies to client marketing objectives and strategies.
- Improved customer retention rates through personalized email marketing strategies.
- Utilized social marketing techniques to create impactful messaging around the importance of healthy behaviors, leading to increased engagement in preventive activities.
- Utilized social marketing techniques to influence behavior change among target populations, resulting in improved individual and community-level outcomes.
- Expanded clientele base through effective marketing strategies such as social media promotion, networking, and referrals from satisfied customers.
Partner and Commercial Manager (Remote)
WE LOUD AGENCIA DE MARKETING SAS
11.2021 - Current
- Provided outstanding service to all individuals, promoting effective, and lasting business relationships.
- Networked with other professionals and organizations to expand contacts and opportunities.
- Built relationships with clients to establish new contracts.
- Led successful contract negotiations resulting in long-term agreements that benefited both parties involved strategically.
Marketing and Operations Intern
ANCIENT COOKWARE
11.2021 - 07.2023
- Monitored competitor activities, identifying opportunities for differentiation and growth.
- Implemented process improvements that increased efficiency within the marketing department operations.
- Collaborated with cross-functional teams to develop integrated marketing plans, optimizing resources and achieving goals.
- Streamlined internal processes for improved efficiency and productivity in day-to-day operations.
- Developed email marketing campaigns that resulted in higher open rates and clickthroughs.
- Created compelling content for social media platforms, increasing user engagement and followership.
Business Development Manager
ACECOLOMBIA, National Council Of Shopping Centers
10.2008 - 10.2021
- Developed customized solutions for clients based on a deep understanding of their unique pain points, delivering exceptional value and driving repeat business.
- Represented company and promoted products at conferences and industry events.
- Generated new business with marketing initiatives and strategic plans.
- Reached out to potential customers via telephone, email, and in-person inquiries.
- Managed a diverse portfolio of accounts, consistently exceeding revenue targets through upselling strategies and exceptional customer service.
- Established relationships with key decision-makers within customer's organization to promote growth and retention.
- Developed new proposals, contracts and procedures to draw in more clients and streamline work operations.
- Mentored junior team members in effective sales techniques, fostering a high-performance culture within the organization.
- Managed budgets effectively, ensuring optimal allocation of resources for maximum impact at events.
Education
Bachelor of Arts - Social Communicator And Journalist
UNIVERSIDAD AUTONOMA DE OCCIDENTE
CALI, COLOMBIA09.2007
MBA - Business Administration
UNIVERSIDAD AUTONOMA DE OCCIDENTE
CALI, COLOMBIA12.2022
Skills
- Staff Training and Development
- Operations Management
- Cross-functional Team Coordination
- Organizational Development
- Marketing
- Negotiation
- Business Development
- Content Creation
- Social Media Management
Languages
English
Professional Working
Spanish
Native or Bilingual
Timeline
Manager Director
MOCA SHOES INC
09.2023 - Current
Partner and Commercial Manager (Remote)
WE LOUD AGENCIA DE MARKETING SAS
11.2021 - Current
Marketing and Operations Intern
ANCIENT COOKWARE
11.2021 - 07.2023
Business Development Manager
ACECOLOMBIA, National Council Of Shopping Centers
10.2008 - 10.2021
Bachelor of Arts - Social Communicator And Journalist
UNIVERSIDAD AUTONOMA DE OCCIDENTE
MBA - Business Administration
UNIVERSIDAD AUTONOMA DE OCCIDENTE
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